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Myntra launches first of its kind mega fashion event - Big Fashion Gig; Targets 3x sales, 35 new brand launches

–Over 30 Gigs in collaboration with celebrities
– 10million users expected to make the most of the 3 day event

Bangalore, April 7, 2017: Myntra announces the launch of the country’s first high fashion event online, Myntra’s Big Fashion Gig .The three day event kicks off at 12 am on April 8 and promises three days of unique fashion experiences, live fashion conversations with celebs, exclusive looks put together by Bollywood’s style icons and much more from the best of brands, style icons, designers and fashionistas.

The big draws at the event are Hrithik Roshan sharing his essentials for fitness and fashion and Deepika Padukone sharing her summer styling secrets with hand-picked looks available exclusively for the three days.

Myntra has collaborated with over ten celebrities from Bollywood, sports and fashion to share their tips and tricks through various gigs. Lasting three hours each, the gigs are intended to bring fans close to their favorite celebrities and allow them a firsthand feel, from the harbingers of fashion themselves; Be it Girls Night Out with Anusha Dandekar- every girl’s fashion BFF, Motorcycle Diaries by Kunal Kapoor– giving the biker attitude a stylish twist, Gear up with M.S Dhoni, Virat Kohli, Yuvraj Singh and Mahesh Bhupathi, Summer Seduction with Rhea Chakraborty, Men 2.0 with Rohit Khandelwal and Fashion Beat Box with Saba Azad.

The first edition of BFG will witness the participation of 1500 domestic and international brands, with a collection over3 lakh products and styles. An unprecedented 35 brands are scheduled to be launched on Myntra’s platform during the event with over 25 international brands, whose upcoming spring summer collection will be available during the three day period. Leading international fashion brands such as Dorothy Perkins, Next, Aeropostale, Forever 21 Men, Clinique, Bobbi Brown, Corelle and Howards, among others will now be available on Myntra, making it- the go-to destination for the fashion forward. The collection will also feature buzz worthy products which includes limited edition products such as watches from Versace, Raymond Weil and Apple; bags from Kipling, helmets from Royal Enfield, sports shoes from Adidas, Puma, Nike and Supra, jewellery from Bro Code and Suhani Pittie among others. Myntra will also showcase exclusive collections from brands including the Levi's vintage collection, Ishfahan collection from W, Tommy Hilfiger Nadal collection, Mini cooper watch collection and Roadster’s official Fast and Furious 8 collection.

A special segment at the event will feature live auctions of designer wear from Deepika’s closet, autographed denims from Hrithik and autographed merchandise from Yuvraj Singh, the proceeds from the auction will go to a cause picked by each celebrity.

Speaking on the announcement, Ananth Narayanan, CEO, Myntra & Jabong, said,
“Big Fashion Gig will be an event unlike any other so far in the online fashion space. It brings with it, the largest curated collection of domestic and international brands with over 35 launches under one umbrella in a single day and is part of our strategy to offer a clear proposition beyond discounting, which has played a major role in the ecommerce sector so far. This is the first time a brand in the country has engaged with so many celebrities for an online fashion event. We expect 10 million users to participate in the first edition of BFG and are expecting to acquire over one lakh new customers. Traffic to our platforms is expected to witness a surge of over 3X over a normal day during the period and we are targeting over 3x in sales through this event."

The Big Fashion Gig is led by fashion, brands, styles, designs and trends, and is a move away from the traditional discount format. There will be two editions of BFG in a year, during summer and the arrival of fall. The event will provide fashion forward consumers with insights about forthcoming fashion.

About Myntra:
Myntra is India's leading platform for fashion brands and pioneer in m-commerce play. Myntra has partnered with over 2000 leading fashion and lifestyle brands in the country such as Nike, adidas, Puma, Levis, Wrangler, Arrow, Jealous 21, Diesel, CAT, Harley Davidson, Ferrari, Timberland, US Polo, FabIndia, Biba and many more to offer a wide range in latest branded fashion and lifestyle wear. Myntra services over 19,000 pin codes across the country. With the largest in-season product catalogue, 100% authentic products, Cash on Delivery and 30-day Exchange/Return policy, Myntra is today the preferred shopping destination in India.

Myntra well set on its path to growth and profitability with a strengthened leadership team

Bengaluru, February 9, 2017: Myntra today announced that it has witnessed a 100% yoy growth in the month of January with the highest ever revenues of over Rs 850 crores in a particular month. Its extensive selection, unique brand partnerships and the recent acquisition of Jabong have helped establish the company as the industry leader across technology, fashion and performance. To continue to drive this growth, Myntra has strengthened its leadership team. The changes effective today are as follows:

Gunjan Soni

Manpreet Ratia

Gunjan Soni will head the Jabong business and will be responsible for driving it operationally through its next phase of growth. Gunjan has played a key role in firmly positioning brand Myntra as the leading destination for shopping fashion and lifestyle online. She is credited for growing the international brands business with 10+ marquee brand additions last year. Listed among the 30 fastest growing women leaders in business by Spencer Stuart-Economic Times, she was previously Partner at McKinsey & Company and Vice President at media conglomerate Star India. In her new role she will focus on setting the strategic direction for Jabong and drive growth and profitability for the business.

Naresh Krishnaswamy has been with Myntra since 2012 and heads growth and revenue. He has been elevated to the senior management team at Myntra and will continue to be responsible for the entire sales organization and key initiatives to drive growth. Naresh joined as a Business Analyst and has grown through the ranks to his current position in the management team. In his 5 years with Myntra, he has played a key role in growing the business and devising innovative offerings such as major sale events, price reveal and gamification to drive traffic to the platform. Naresh founded the sales team in 2012 and has grown it from a small team of four people to a full-fledged department in Myntra. Prior to joining Myntra, Naresh was an Investment banker at UBS.

Manpreet Ratia joined us last year as the Chief People Officer and Head for New initiatives and will take charge of Supply Chain and Consumer Experience. In his new role, Manpreet will be focused on ensuring our supply chain and fulfillment operating models are flexible and agile to meet existing and future customer demands by leveraging technology for breakthrough innovation. Manpreet comes with over 20 years of experience in the financial services and ecommerce industry. Prior to joining Myntra, he was the Director Operations for Amazon India and before that he was the Chief Operating Officer for Citibank’s Asia Pacific Transaction Banking business in Hong Kong. He takes over this role from Ashutosh Lawania who cofounded Myntra in 2007 and has been responsible for outperforming our fulfillment plans and reducing delivery times. Ashutosh is moving on to start his new venture.

Speaking on the changes, Ananth Narayanan, CEO Myntra and Jabong said, “We have started the year on a high note with January witnessing a 100% yoy growth and an annualized run rate of $1. 65 billion. As we continue on our journey to build a long lasting and innovative fashion and lifestyle destination, we have made some strategic management changes to help drive continued growth. Gunjan, Manpreet and Naresh are successful leaders with diverse experiences and have played a vital role in growing Myntra from strength to strength and with these changes I am confident that we are well on our way to become the first profitable ecommerce company in India. ”
He further added, “A lot of the success of this organization is owed to the leadership of Ashutosh who has donned several hats since Myntra’s inception and has been instrumental in the growth of the company. We wish him all the best for his new venture. “

About Myntra:

Myntra is India's leading platform for fashion brands and pioneer in m-commerce play. Myntra has partnered with over 2000 leading fashion and lifestyle brands in the country such as Nike, adidas, Puma, Levis, Wrangler, Arrow, Jealous 21, Diesel, CAT, Harley Davidson, Ferrari, Timberland, US Polo, FabIndia, Biba and many more to offer a wide range in latest branded fashion and lifestyle wear. Myntra services over 19,000 pin codes across the country. With the largest in-season product catalogue, 100% authentic products, Cash on Delivery and 30-day Exchange/Return policy, Myntra is today the preferred shopping destination in India

Myntra’s EORS Price Reveal – 1.5 million wish lists created with products worth Rs 7000 Crore (MRP value)

- Reveals prices of 3.5 lakh products and observes a no sale day on January 2nd
- Sports category dominates wish list of 36% of shoppers eagerly awaiting the opening of sale

Bangalore, January 5, 2016: Offering a preview of the largest fashion sale event- EORS, allows Myntra to spot the fashion aspirations of hundreds of thousands of people across the country. Shoppers were allowed to preview the current edition of the sale slated to be held between 3rd and 5th January on the 1st of January.

In addition to the preview, a price reveal between 7 pm and midnight, called upon shoppers to shortlist picks and put up wish lists to stand a chance to win VIP access to the sale, a few hours before opening at 12 am on January 3rd. A quick look reveals that the wish lists of 36% of the people are loaded with sportswear, sports shoes and accessories pertaining to fitness. While men preferred to bag more of Tshirts, Casual Shoes, Shirts and Sports Shoes, women preferred Tops, Kurtas and Dresses. A total of 1 crore products worth Rs 7000 Crore(MRP value) have been wish listed by 1.5 million people as of 6:30 pm today.

Myntra’s CEO Ananth Narayanan said, “The concept of preview and price reveal before a sale, allows for an incredible fashion shopping experience. It is part of our efforts to make it more exciting and engaging for our customers and we continue to develop and innovate on this front. We have received a great response to the preview of the 5thedition of Myntra’s EORS, with 1.5 million wish lists created as of 6:30 pm today and an additional 1.5 million apps downloads, which is a 30% growth over the previous edition.”

EORS is known for innovation that has introduced several firsts in the industry with each passing season. The concept of previewing the sale during the no-sale day period, a day before the sale was first introduced in the last edition of EORS in July and led to a rousing cheer among shoppers. Taking this concept a step further during the current edition, Myntra is allowing shoppers the opportunity to be among a privileged few who can begin shopping, a few hours before it opens its doors to the nation. In order to be chosen for the same, shoppers had to score points by playing a game on the app and create a wish list on the day of preview. This move has led to the platform witnessing unprecedented traffic even on a no sale day with over 8 lakh VIP slots allotted so far for EORS.
Also, for the first time, customers have been offered the chance to preview specific brands in advance and benefit from access to wish lists created by celebrities such as Salman Khan, Virat Kohli, Deepika Padukone, Hrithik Roshan to discard any doubts about trends or fashion.

The upcoming edition of EORS offers customers discounts of 50%-80% on leading brands such as Nike, Adidas, Puma,Forever21, Swarovski, Tommy Hilfiger, Jack & Jones, Flying Machine, Marks & Spencer along with Myntra’s private labels such as Roadster, Anouk, Dressberry etc. With a sales target twice as much as the previous edition, Myntra is putting up 3.5 lakh products from over 2000 brands on sale during EORS. This brings an unprecedented opportunity for over 15 million shoppers across the country to buy the latest designs and styles from the world’s leading brands.

About Myntra:

Myntra is India's leading platform for fashion brands and pioneer in m-commerce play. Myntra has partnered with over 2000 leading fashion and lifestyle brands in the country such as Nike, adidas, Puma, Levis, Wrangler, Arrow, Jealous 21, Diesel, CAT, Harley Davidson, Ferrari, Timberland, US Polo, FabIndia, Biba and many more to offer a wide range in latest branded fashion and lifestyle wear. Myntra services over 19,000 pin codes across the country. With the largest in-season product catalogue, 100% authentic products, Cash on Delivery and 30-day Exchange/Return policy, Myntra is today the preferred shopping destination in India

Shraddha Kapoor enchants with Imara’s ‘Spellbound Sale’

Imara commences a nationwide sale from 9th – 11th December 2016 at Shoppers Stop, Imara exclusive brand outlets and with online partner Myntra

India, 10th December 2016: Shraddha Kapoor’s fashion brand Imara, a modern adaptation of ethnic wear, brings its ‘Spellbound Sale’ from 9th – 11th December 2016 at all Shoppers Stop outlets, its exclusive brand outlets (EBOs) at Bangalore, Patna, Agartala, Vijayawada and others along with the online partner Myntra.

Shraddha Kapoor along with Mr. Salil Nair, Customer Care Associate and CEO Shoppers Stop Ltd. at the Imara event at Shoppers Stop Viviana

Shraddha Kapoor along with Mr. Salil Nair, Customer Care Associate and CEO Shoppers Stop Ltd. at the Imara event at Shoppers Stop Viviana

Offering a wide-range of this season’s collection, this three-day long and spectacular ‘Spellbound Sale’ exhibits the Autumn/Winter 16 clothing line, a contemporary rendition of the classics, at magical prices of INR 499/- and INR 999/- only.

On this occasion, Shraddha Kapoor inaugurates her first ‘Spellbound Sale’ at Viviana Mall in Thane, Mumbai delighting shopaholics and giving them a chance to indulge this winter. The collection fuses warm autumn colours, layered clothing and festive styles.

At the inauguration, Shraddha Kapoor said excitedly, “From embracing the Anarkali kurtas in its traditional glory to quilted jackets for a winter-friendly update, we have it all in Imara’s collection. We are very excited that this will enchant every Indian woman. I am sure my fans will connect with my fashion style as they connect with me and this will keep them spellbound.”

Anjana Reddy, CEO, USPL said, “Imara is for the modern Indian woman who lives life on her own terms. We are thrilled to bring this spectacular sale across the country for the Indian women to celebrate their power. This Autumn/Winter 16, we continue Imara’s journey with Shraddha Kapoor, showing the Imara woman fashioning her own world. This Spellbound Sale will be hosted by us every season to thank our loyal customers nationally through all our point-of-sale.”

Mr. Salil Nair, Customer Care Associate & CEO, Shoppers Stop Ltd. added, “Imara has gained a strong foothold in our multifarious and fast-growing women’s Indian wear category. Our customers have responded very favorably to the brand. We are positive that Imara is well-poised to become one of the most fashionable Indian wear brands in the country. ”

About Imara

Imara, launched in February 2015, is all about reinventing fashion classics and creating a contemporary product narrative for ethnic wear, targeted at the young woman of today. Bollywood diva Shraddha Kapoor is the face for Imara, and offers a refreshing touch on fashion, for the young and the stylish. The product designs reflect the changing outlook of the Indian woman. What women did once upon a time is not relevant today and women, today, look at life in in a more carefree, liberated and progressive manner and that’s the target audience that Imara reaches out to. Imara is presently retailed at its EBO’s, all Shoppers Stop oulets and online on Myntra.

About Shoppers Stop

Shoppers Stop Ltd. is one of the pioneers in setting up large format department stores in India. The flagship department store business, Shoppers Stop, is now one of India’s largest retail chains of large format department stores in the country. It is a one-stop shop for products across multiple categories including apparel, cosmetics, fragrances, artificial and fine jewellery, footwear, personal accessories such as watches, sunglasses, handbags, wallets and belts, kids wear, toys, home decor and much more. Shoppers Stop offers more than 400 of the finest international and national brands across categories. It is the only Indian member of IGDS (Intercontinental Group of Departmental stores) along with 29 other experienced retailers from all over the world.

Shoppers Stop currently has 81 stores in 38 cities across the country viz. Ahmedabad (2 stores), Aurangabad, Agra, Amritsar, Bengaluru (11 stores), Bhopal, Chennai (3 stores), Coimbatore, Chandigarh, Delhi (6 stores), Durgapur, Goa, Gurgaon (2 stores), Ghaziabad (2 stores), Hyderabad (5 stores), Indore, Jaipur (3 stores), Jalandhar, Kalyan, Kolhapur, Kolkata (5 stores), Latur, Lucknow, Ludhiana, Mumbai (7 stores), Mangalore (2 stores), Mysore, Meerut, Noida (2 stores), Panvel, Pune (5 stores), Raipur (2 stores), Siliguri, Surat, Thane, Vijayawada, Vizag, Vadodara.

Myntra launches first ever Fashionotsav

Bangalore, October 21, 2016: Myntra today announced the launch of its first ever Fashionotsav to usher in the festive season. Bringing the finest range of traditional and ethnic wear on its platform to suit a variety of auspicious occasions, the Fashionostav positions Myntra as the ultimate shopping partner for all the festive needs.

The Myntra Fashionotsav is aimed at making people connect with their cultural roots while embracing the festivities of the season. To engage with customers across all mediums, Myntra has designed a 360 degree campaign. The month long celebration began with the launch of a new brand campaign, highlighting the range of ethnic and festive wear and the convenience of shopping on Myntra, with the tagline,‘Iss baar sirf tyohar manao, shopping Myntra pe chod do.”

As a part of Fashionotsav, Myntra will also host the biggest fashion sale of the season showcasing its festive collection on October 22nd and 23rd. The sale will feature collections from several brands including Nike, Forvever 21, Mango, Catwalk, Jashn as well as Mytra’s own brands such as Roadster, Anouk, Dressberry, HRX with discounts ranging from 50% to 70%. The company expects 6x sales during the two day sale.

In the run up to Diwali, Myntra will continue the campaign with the Ethnic Week from October 24th to 31ST where people across the country will be encouraged to wear ethnic clothing through a range of promotions and activities such as engaging with corporates to host an ethnic day in their office and organizing a style booth by Myntra in their office premises, a tie up with a leading airline to provide a makeover / style tips to air hostesses, newsroom takeovers where news anchors will be styled by Myntra stylists, outdoor campaigns as well as contests for customers.

Speaking about the campaign, Myntra’s CMO & Head, International Brands Business, GunjanSoni, said, “While Myntra has established itself as the foremost destination for fashion, the Fashionotsav showcases our ethnic wear collection. In keeping with this theme, we have designed a unique festive campaign to celebrate the spirit of the season by encouraging people to revisit their traditional roots. This is the first time we have engaged customers across several touch points.”

About Myntra

Myntra is India's leading platform for fashion brands and a pioneer in m-commerce play. Myntra has partnered with over 2000 leading fashion and lifestyle brands in the country such as Nike, Adidas, Puma, Levis, Wrangler, Arrow, Jealous 21, Diesel, CAT, Harley Davidson, Ferrari, Timberland, US Polo, FabIndia, Biba and many more to offer a wide range in latest branded fashion and lifestyle wear. Myntra services over 19,000 pin codes across the country. With the largest in-season product catalogue, 100% authentic products, Cash on Delivery and 30-day Exchange/Return policy, Myntra is today the preferred shopping destination in India.

Swarovski - Let There Be Light

Infuse some festive glamour into your home with Swarovski’s Allure Collection

India 20 October 2016: Diwali is around the corner, and Swarovski is sure to give your space a luxurious makeover! Usher in the festive season by illuminating your home with stylish home decor elements by Swarovski’s new collection, Allure.

Choose from the exquisite range of boxes, tea lights, candle holders and opulent vases with elegant tones of gold, silver and rose gold to let the festive spirit shine. The effortlessly chic tea lights of the collection come with a detachable crystal ring, making one side of the ring sparkle radiantly in clear crystal while the other captivates with its metallic shimmer. Swarovski's Allure Collection is the perfect way to start your celebrations.

Prices: Starting at Rs.5460

Infuse some festive glamour into your home with Swarovski’s Allure Collection

Available: Across all Swarovski Boutiques in India and online on www.myntra.com

Vogue Fashion’s Night.in @Myntra - Vogue Fashion’s Night Out goes digital for the first time this year in collaboration with Myntra

National, October 15, 2016:Over the past few years, Vogue India’s Fashion’s Night Out has been one of the most anticipated events for the Vogue community. For the upcoming eighth edition in India, the property is going digital for the first time ever, in association with Myntra, India’s largest platform for fashion and lifestyle as Vogue Fashion’s Night.in@Myntra on 14th, 15th, 16th October 2016.
Visit www.myntra.com/shop/vfni(URL will be live from 06:00pm on 14th October to 11.59pm on 16th October)to choose from almost 1000 exclusive products ranging from apparel to footwear to accessories to up your fashion ante this fall-winter. This new avatar will continue to have age-old favourites that have defined the property over the years like Vogue Loves, Vogue Merchandise, Vogue Curates and Vogue Edits.

Like every year, Vogue India brings together over 90 premier Indian fashion labels as part of Vogue Loves starting with leading brands like Amrapali, Ashish N Soni, Gaurav Gupta, Gauri and Nainika, Pankaj & Nidhi, Rajesh Pratap Singh, Label by Ritu Kumar, Sabyasachi, Sanjay Garg, Shantanu & Nikhil, Suhani Pittie, SVA Couture, Tarun Tahiliani and several others. Also available, for your selection would be fashion’s superstars like Arti Vijay Gupta, Deepa Gurnani, Dhruv Kapoor, Eina Ahluwalia, Geisha Designs, Ikai by Ragini Ahuja, Ilk by Shikha & Vinita, Hemant & Nandita, Kanika Goyal, Nikasha, Nimish Shah, Not So Serious, Outhouse, Payal Khandwala, Payal Pratap, Shivan and Narresh, Sukriti & Akriti, Valliyan amongst a host of other power-packed names.
Continuing the annual tradition of associating with top-notch Indian designers to create exclusive Vogue Merchandise available only as part of Vogue Fashion’s Night Out, this year, Vogue Fashion’s Night.in@Myntra has collaborated with ace couturiers Tarun Tahiliani and Monisha Jaising who have designed a range of T-shirts and Tote bags respectively.

Confused about what to wear at your next outing? Vogue Curates comes to your rescue to create multiple looks from brands like Numero Uno, Nike, Louis Philippe, Puma, All about you by Deepika Padukone, Forever 21and many more to answer all your sartorial queries.
Vogue Edits offers you select pieces from international fashion maestros like Alexander Wang, Balmain, Chloe, Isabel Marant, Mary K, Peter Pilotto, Stella McCartney and Valentino courtesy Le Mill.

Commenting on this new avatar, Priya Tanna, Editor, Vogue India, said, “We’re all about the zeitgeist at Vogue and Fashion’s Night.in @Myntra is another move in that direction. We’re all shopping more and more online so it was exciting for us to curate a unique e-shopping experience for the Vogue community."

Speaking about the association with Vogue,Gunjan Soni, Chief Marketing Officer and Head, International Brands,Myntra said, “Myntra is the fashion house of the country and an association with an iconic fashion platform like Vogue will truly create a shopping event like never before. With this association our customers will be able to access the most exclusive merchandise designed by some of the who’s who in fashion.”

Follow #Fashions Night In& #VogueFNI on Myntra updates on Facebook, Twitter and Instagram@VogueIndia.

About Vogue India:
Connecting women with what's beautiful, illuminating and inspiring, Vogue India was launched in September 2007. Vogue India is the 17th edition of the ultimate style bible and is a 100 per cent owned subsidiary of Condé Nast International. For over 100 years, Condé Nast has produced some of the finest, most successful and iconic magazines worldwide. Vogue India celebrates the growing presence of women who define and influence the new Indian modernity with grace, style and achievement. Priced at Rs 150, Vogue India is a monthly magazine and available across 100+ towns.

About Myntra:
Myntra is India's leading platform for fashion brands and a pioneer in m-commerce play. Myntra has partnered with over 2000 leading fashion and lifestyle brands in the country such as Nike, Adidas, Puma, Levis, Wrangler, Arrow, Jealous 21, Diesel, CAT, Harley Davidson, Ferrari, Timberland, US Polo, FabIndia, Biba and many more to offer a wide range in latest branded fashion and lifestyle wear. Myntra services over 19,000 pin codes across the country. With the largest in-season product catalogue, 100% authentic products, Cash on Delivery and 30-day Exchange/Return policy, Myntra is today the preferred shopping destination in India.

Yuvraj Singh’s premium fashion label YWC available online exclusively on Myntra

YWC will support YOUWECAN Foundation to empower cancer patients and survivors

Bangalore, October 13, 2016: Myntra announces the launch of cricketer Yuvraj Singh’s premium fashion label, YWC on its platform. The new label blends futuristic designs with a sporty style, underlining Yuvraj’s signature style statement. Apart from YWC’s official website, the products of the sports lifestyle brand will be available online exclusively on Myntra.

Yuvraj Singh’s premium fashion label YWC available online exclusively on Myntra

Built around the ethos of live, dare and inspire, the brand is rooted in Yuvraj’s personal journey with YouWeCan – an NGO that he set up for cancer patients and survivors. The royalties from the sale products will go to the NGO with the objective of making it self-sustaining.

YWC will be available in two distinct product lines - (i) The Gold Line, and (ii) The Core Line. The Gold Line features a range designed and curated by celebrated designers, Shantanu & Nikhil. The Core Line has been conceptualized around the lifestyle of an active go-getter and seamlessly integrates every day comfort and an athletic lifestyle with trendy fashion. The above range is now available on Myntra from a price point starting from Rs. 1,199 up to Rs. 4,400.

The range will be manufactured by ‘Suditi Industries, who hold the distribution rights for YWC and have partnered with Myntra for exclusive online retail distribution. The collection comprises of fashionable multitudes for men, women and kids of age 4 to 14 years. Suditi Industries is known to be an integrated set-up for knitwear solutions and has acquired rights for brands like FC Barcelona, Manchester City FC, MTV and many more.

Speaking on the occasion, Ananth Narayanan, CEO, Myntra said, “Myntra has redefined the online fashion ecosystem in the country and we have tied up with YWC as we see a lot of potential in sports inspired lifestyle fashion. By adding Yuvraj’s YWC to our portfolio of brands, we intend to bring the ace cricketer’s nonchalant fashion sense and compassion for a cause, to hundreds of thousands of fans across the country.”

Speaking on the occasion, Cricketer and Humanitarian, Yuvraj Singh said, “I am really happy that we have tied up with Myntra as our exclusive online retail partner for YWC. Having a strong online presence is essential for us to be able to reach out to a larger audience and get them involved with YWC, which represents fashion for a cause. YWC exudes sporty fashion and Myntra is an undisputed leader in this category which makes it a perfect platform for us to launch YWC.”

Pawan Agarwal, Chairman&Managing Director of Suditi Industries said, “With YWC we have created a premium clothing brand, which not only focuses on fashion but also on premium fabrics like Supima Cotton, Knit Linens and Indigo. Our associations with Myntra have always been a success and partnering with them for an exclusive deal was quite natural. Myntra is known to be the best fashion portal for both domestic and international brands and we believe together we can make YWC one of the best premium lifestyle brands in the country.”

With the introduction of YWC on Myntra, the online fashion major has further strengthened its hold on the lifestyle category, especially the atheleisure segment. Myntra houses over 10 top outdoor brands, making it the go-to destination for all fashion needs, including sports.

About Myntra

About YWC

A home-grown lifestyle fashion brand, YWC is not just fashion; it is fashion with a conscience. YWC’s diverse collection features clothing for Men, Women and kids of all age groups. The label features two very distinct categories: (i) The Gold Line, and (ii) The Core Line. The Gold line is in collaboration with celebrated designers, Shantanu & Nikhil. The Core collection is all about everyday trends and reinventing active wear. YWC intends to set new standards of fashion with its core DNA being in the larger social cause to nurture YouWeCan’s philanthropic endeavours.

About Suditi Industries Pvt Ltd.

SuditiIndustires Ltd - a BSE listed firm, a vast conglomerate operating into diverse textile processes and manufacturing sectors where it commands its leadership. Established in 1991, known to be an integrated setup for knitwear solutions comprising of fabric, garment, retail division and licensing business. The company has inveterate relation with brands globally, bounded by one mantra of excellence. Headquartered at Navi Mumbai, a 1,00,000 sqft unit advances in apparel manufacturing, fabric development and sustainability heading towards growth. It retails apparel brands Riot (casual wear) and Indianink (indo-fusion wear) and licensing business with renowned names like FC Barcelona, Manchester City FC and MTV, reaching to its customers through pan India network.

Deepika Padukone and Myntra champion self-belief in their new brand campaign for All About You

- Campaign emphasizes the brand’s ‘You are your biggest strength’ philosophy

Bangalore, September 30, 2016: Bollywood actor and fashion icon Deepika Padukone’s fashion brand for women, ‘All about you’ in association with Myntra today launched its first brand campaign highlighting its core philosophy. Centered on the theme – ‘You are your biggest strength’ and can conquer anything when ‘you are with you’, it celebrates an individual’s personal strength as she takes on personal and professional challenges in life, devoid of all external influences.

The words- ‘feminine’, ‘romantic’ and ‘carefree’ encapsulates the essence of ‘All About You’ and is inspired by the style of Deepika Padukone and celebrates the modern femininity of Indian women. The new campaign illustrates how one can conquer any predicament in life when “you are with you.” The TVC takes you through the lives of three young women who take on professional and personal situations with an unconventional spirit of inner strength. Battling uncertainty and fear at the beginning, each of them take a moment to be on their own and eventually gain strength from within to overcome all external odds.

The commercial:

The TVC begins with Deepika herself, who is seen in a contemplative mood just minutes before delivering a talk. She takes a pause to believe in herself, leaves out the script and confidently walks to the stage and delivers her speech from heart. The second story is about a guitarist who is preparing for her first music class as a teacher and is seen preparing for her big moment across the streets of Kolkata, just before opening the door to her classroom, she waits a second to be herself and goes on to take a wonderful class, conquering her students’ hearts on the very first day. The third story is of a young girl in Goa, who is in a happy nervous state, preparing and contemplating for a big moment in her personal life, we see her going through ferry and then she meets the guy, she takes a moment to just believe in herself again and proposes the guy. All the three stories are interwoven together to form the beautiful narrative.

The film is directed by Amit Sharma, and the soulful music composed by Abhishek Arora weaves together the three beautiful stories with the lyrics aptly complementing the theme of the ad, especially the lines, “tere saath hai tu.”

Link:

https://www.youtube.com/watch?v=vFDm9MG5LKk

Speaking on the occasion, Bollywood Actress and fashion icon, Deepika Padukone, said, “I am as excited as I was at the time of launching ‘All About You’ last year. I have been deeply involved with AAY from design to execution and being part of the brand’s first TVC was an exciting and emotional experience. The new campaign demonstrates and reinforces the brand’s core philosophy of inner strength, modern femininity and elegance.

Gunjan Soni, Chief Marketing Officer and Head, International Brands Business, said, “Today’s fashion buyers do not compromise comfort for trend. With apparels being increasingly considered as a powerful medium of expressing oneself, personalized fashion is slated to be the next big thing. The new campaign, crafted around Deepika’s fashion philosophy ushers a seamless connect with the youth. We are delighted to join her journey in creating fashion which does not diminish but nurtures an individual’s style statement. “

‘All About You’ is a brand for the modern Indian women who want to follow fashion at their own terms. It symbolizes clothes that bring back the romanticism, with flowy silhouettes and pastel colours. The brand is inspired by the style and elegance of Deepika Padukone and believes in celebrating the panache and grace of every woman. The collection comprises both western wear and ethnic wear to give complete wardrobe choices to the young women of today. The collection encompasses sophistication and casual every day wear to allow women to experience the brand at different occasions and moods. The designs have been co-developed by Myntra’s in-house design talent and design agency DBS. .

Creative Credits

Creative Agency: McCann – Mumbai

Direction: Amit Sharma

Production House: Chrome Pictures

Duration of the TVC: Digital- 2 min, Cinema- 60 sec and TV- 40 and 30 sec

About Myntra

Myntra participates in Big Billion Days

Company expects 5x sales during this period

Bangalore, September 29, 2016: Myntra, India’s largest platform for fashion and lifestyle, is participating in Big Billion Days (BBD), to be held between October 2nd and 6th. Myntra is a part of BBD for the second year in a row and expects 5x sales during this period.With discounts of up to 70 % on 2.5 lakh styles and designs, shoppers can prep up for the season’s biggest ever fashion sale.

Myntra will offer customers the best of brands including some of its own such as Roadster, HRX, Dressberry, Anouk and exclusive partners such as Alcott, Forever 21, Marks & Spencer and French Connection among others.

An interesting aspect of this year’s Big Billion Days is a new feature that will enable customers to compare prices of products during the sale, with that of its original price tag, post sale, allowing them to make better purchase decisions. Myntra has also done advanced analytics to predict shopper preferences and procure high sell-through marketplace items to enable faster delivery during the festive season.

Talking about Big Billion Days, Ananth Narayanan, CEO, Myntra, said, “Myntra is geared up to be a part of this season’s BBD with Flipkart. Our goal is to continue to delight customers while maintaining the current NPS which is among the highest in the industry, even during the sale. We have put in place several innovative features to enhance customer experience and have augmented our logistical capabilities to manage approximately two lakh deliveries per day. ”

About Myntra