Myntra’s EORS Price Reveal – 1.5 million wish lists created with products worth Rs 7000 Crore (MRP value)

-      Reveals prices of 3.5 lakh  products and observes a no sale day on January 2nd
-      Sports category dominates wish list of 36% of shoppers eagerly awaiting the opening of sale

Bangalore, January 5, 2016: Offering a preview of the largest fashion sale event- EORS, allows Myntra to spot the fashion aspirations of hundreds of thousands of people across the country. Shoppers were allowed to preview the current edition of the sale slated to be held between 3rd and 5th January on the 1st of January.

Myntra’s EORS Price Reveal – 1.5 million wish lists created with products worth Rs 7000 Crore (MRP value)

In addition to the preview, a price reveal between 7 pm and midnight, called upon shoppers to shortlist picks and put up wish lists to stand a chance to  win VIP access to the sale, a few hours before opening at 12 am on January 3rd. A quick look reveals that the wish lists of 36% of the people are loaded with sportswear, sports shoes and accessories pertaining to fitness. While men preferred to bag more of Tshirts, Casual Shoes, Shirts and Sports Shoes, women preferred Tops, Kurtas and Dresses. A total of 1 crore products worth Rs 7000 Crore(MRP value)  have been wish listed by 1.5 million people as of 6:30 pm today.

Myntra’s CEO Ananth Narayanan said, “The concept of preview and price reveal before a sale, allows for an incredible fashion shopping experience. It is part of our efforts to make it more exciting and engaging for our customers and we continue to develop and innovate on this front. We have received a great response to the preview of the 5thedition of Myntra’s EORS, with 1.5 million wish lists created as of 6:30 pm today and an additional 1.5 million apps downloads, which is a 30% growth over the previous edition.”

EORS is known for innovation that has introduced several firsts in the industry with each passing season. The concept of previewing the sale during the no-sale day period, a day before the sale was first introduced in the last edition of EORS in July and led to a rousing cheer among shoppers. Taking this concept a step further during the current edition, Myntra is allowing shoppers the opportunity to be among a privileged few who can begin shopping, a few hours before it opens its doors to the nation. In order to be chosen for the same, shoppers had to score points by playing a game on the app and create a wish list on the day of preview. This move has led to the platform witnessing unprecedented traffic even on a no sale day with over 8 lakh VIP slots allotted so far for EORS.
Also, for the first time, customers have been offered the chance to preview specific brands in advance and benefit from access to wish lists created by celebrities such as Salman KhanVirat KohliDeepika Padukone, Hrithik Roshan to discard any doubts about trends or fashion.

The upcoming edition of EORS offers customers discounts of 50%-80% on leading brands such as NikeAdidasPuma,Forever21SwarovskiTommy HilfigerJack & JonesFlying MachineMarks & Spencer along with Myntra’s private labels such as Roadster, Anouk, Dressberry etc. With a sales target twice as much as the previous edition, Myntra is putting up 3.5 lakh products from over 2000 brands on sale during EORS. This brings an unprecedented opportunity for over 15 million shoppers across the country to buy the latest designs and styles from the world’s leading brands.

About Myntra:

Myntra is India's leading platform for fashion brands and pioneer in m-commerce play. Myntra has partnered with over 2000 leading fashion and lifestyle brands in the country such as Nike, adidas, Puma, Levis, Wrangler, Arrow, Jealous 21, Diesel, CAT, Harley Davidson, Ferrari, Timberland, US Polo, FabIndia, Biba and many more to offer a wide range in latest branded fashion and lifestyle wear. Myntra services over 19,000 pin codes across the country. With the largest in-season product catalogue, 100% authentic products, Cash on Delivery and 30-day Exchange/Return policy, Myntra is today the preferred shopping destination in India