Showing posts with label Campaign. Show all posts

Being Human announces its Spring Summer 17 campaign with Salman Khan and Amy Jackson

4 April 2017, Mumbai: Being Human, the fast moving casual fashion brand has roped in British model and actress Amy Jackson, as its brand ambassador for the Spring Summer 17 campaign. The brand has already shot its Spring Summer 2017 campaign that features the gorgeous actress and the founder of Being Human clothing line, superstar actor Salman Khan. The brand was put up on a global fashion map by The Mandhana Retail Ventures Limited in 2012. Since inception the brand has made its presence all over the world with more than 500 point of sales in more than 15 countries.

Being Human’s Spring Summer 2017 campaign has been shot by renowned photographer Amit Ashar and styled by Alvira Khan Agnihotri and Ashley Rebello. On her association with Being Human Clothing, Amy Jackson said, “I am very excited to be a part of Being Human SS17 campaign. I believe in fashion that gives you comfort and confidence and Being Human defines this completely. Apart from this, the brand also supports social causes of education and healthcare which is remarkable.”

Commenting on the launch of the campaign, Manish Mandhana, Managing Director, The Mandhana Retail Ventures Ltd, the global licensee for Being Human Clothing, said, “This season, we have introduced a lot of new styles in our clothing range for both men and women. We are thrilled to have Amy Jackson on board as she is not only impeccably stylish but also extremely poised and confident. These are the qualities that are synonymous with the brand’s ethos.”

Man-of-the-masses and a proud supporter of the clothing line, Salman Khan, added "I thank all the generous people who buy Being Human clothing. Their love for the brand helps support the education and healthcare activities of the Being Human Foundation as all royalties from the sales go to the Foundation. I am grateful for your continued support and for the confidence that you have placed in us."

The collection is designed taking cues from the latest international fashion trends from across the globe. Crafted out of fresh colors and vibrant silhouettes, the collection comprises of varied range of shirts, shorts, tees, jackets, dresses, crop tops, denims, joggers and lots more for both men and women.

The clothing brand has its presence in over 15 countries and follows a unique model wherein royalties from the sale of each garment support the education and healthcare initiatives undertaken by Being Human – The Salman Khan Foundation. Since its inception in 2012, Being Human Clothing has opened 55 exclusive stores across 40 cities internationally, including Ahmedabad, Ambala, Amritsar and Bengaluru. All combined, the company has 600 sales points, including international stores (125 in the Middle East and 75 in Europe).

Roca and We are Water foundation successfully concludes #NoWalking4Water Campaign on World Water Day

New Delhi, 24th March 2017: On the occasion of 25th World Water Day, the ‘We Are Water Foundation’, an initiative of Roca continues to globally spread awareness through its social media campaign #NoWalking4Water. The We Are Water Foundation promotes the campaign #NoWalking4Water to raise awareness on the hours spent and long walks endured by millions of women and children in collecting water. Supporting the global campaign, Roca brought the #NoWalking4Water campaign to India last year.

An awareness drive was organized in India on Facebook and Twitter this year to create awareness about the cause where interested participants collectively pledged for #NoWalking4Water. The activity delivered over 15 lakh impressions and over 2.3 lakh engagements on Facebook as well as over 17000 conversations on twitter were generated with over 1.3 cr reach.

To further propagate the cause, audiences were encouraged to participate in a photo call activity which encouraged audiences to take a picture with a 20 litre drum cutout and share it on social networks along with the hashtag #NoWalking4Water to show their support to the cause.

Commenting on the initiative, Mr. KE Ranganathan, MD, Roca Bathroom Products Pvt Ltd. said, “Access to water is every human’s right. With this campaign #NoWalking4Water our endeavor is to throw light on the importance of adequate water resources. Roca, with a century-old legacy of innovation in the bathroom space, is delighted with the response we received from participants in India.”

About We Are Water Foundation

The We Are Water Foundation has two key goals. The first is to promote awareness and encourage debate among the public and organizations on the need to create a new culture for water, to enable the equitable development and sustainable management of the world's water resources. The second is to carry out a whole host of actions to counter the negative effects of the lack of adequate water resources. The foundation's fields of activity include involvement in infrastructure, education, health and research, concentrated in the world's most deprived areas.

About Roca
"Roca is a company engaged in the design, production and commercialization of products for the bathroom space, as well as ceramic floor and wall tiles for architecture, building and interior design. Its origins date from 1917, when the Roca family started building their first production plant in Gavà (Barcelona). In the centenary of its establishment, the company employs over 22,600 workers and has 78 production plants, with presence in more than 170 markets in the five continents. For more information, visit www.roca.in ”

For further information, please contact:

Tata Housing celebrates Gudi Padwa with the Cashback Revolution campaign

~Exciting cash back offers on dream home projects in Mumbai and Goa~
~Valid till 29 March 2017~

Mumbai, 24 March 2017: Tata Housing – one of the leading real estate developers in India, welcomes the festive season with the sector’s first-of-a-kind Cashback Revolution campaign, announced today across projects in the western region. Customers can avail exciting cash back offers to the tune of INR 10 lacs on their dream homes at Amantra in Kalyan, Arrosa in Bhandup, Aveza in Mulund, Serein in Thane and Rio De Goa in Dabolim.

Introducing the campaign to homebuyers across the city and region, Rajeeb Dash, Head – Corporate Marketing, said, “We wish our customers and homebuyers a very happy and prosperous new year. Gudi Padwa signifies new beginnings, and with this special campaign we are excited to help customers turn their home buying dreams into reality. We believe it is the ideal time and environment to buy a home, whether a first home in lively Mumbai or a holiday home in Goa. The offer has been especially tailored to each of these projects, so customers can enjoy a great proposition at a great value.”

Amantra is a modern, integrated township by Tata Housing currently offering Kalyan’s first designer residences in collaboration with Urban Ladder, starting at INR 0.70 crore. Aveza in Mulund is an iconic residential development signifying a gateway between the Mumbai and Thane districts, starting at INR 1.90 crore. Serein in Thane, India’s first wellness homes, will offer residences starting at INR 1.56 crore. Arroza in Bhandup offers state-of-the-art residences starting at INR 1.61 crore. For further details on the campaign, visit tata housing home page.

About Tata Housing:
Tata Housing is a closely held public limited company and a subsidiary of Tata Sons. It is the first corporate to pioneer the concept of real estate development in India. It is widely recognized for quality construction, ethical and transparent business practices and timely delivery of properties. It has a pan-India and international presence with demonstrated capabilities in Construction, Engineering, Commercial / IT parks, Housing and Township development. It is known for international standards of design and green sustainable developments.

AMFI launches multimediacampaign to increase investor awareness and acceptance of Mutual Funds

Campaign wants investors to realize “Mutual Funds Sahi Hai”

March 15, 2017 Chandigarh: Association of Mutual Funds in India (AMFI), the trade association of Asset Management Companies (AMCs) of all Mutual Funds in India today launched a comprehensive media and communication campaign, as a part of the mutual fund industry’s investor awareness outreach program, that is aimed to position Mutual Funds as a preferred investment option for potential investors.

In order to create better awareness about mutual funds as a distinct asset class, SEBI has mandated mutual funds to set apart a small portion of their net assets i.e., 2 bps for investor education, out of which half the amount is now being pooled with AMFI for better utilisation of the funds at the industry level. With these funds, AMFI has launched a new media campaign with an aim to increase the number of mutual fund investors multi-fold.

The campaign is being launched with the message - “Mutual Funds Sahi Hai” - through different media such as TV, Digital, radio, print, cinema and outdoor hoardings with simple, but very clear messaging through interesting advertisements in different languages. With everyday situations as the backdrop, the campaign impresses on the mind of the prospective investors that mutual funds are the right option for them - Mutual Funds Sahi Hai - as the tag line of the campaign says.

The campaign was launched by Mr. G. Mahalingam, Whole Time Member, SEBI. Speaking at the launch event, Mr. Mahalingam said, “It is for the first time in the history of financial services, that all industry participants have come together to promote the category. This campaign makes it easy for common public to understand about mutual funds and dispels many myths around them.”

On the occasion of the launch, AMFI Chairman, Mr. A Balasubramian said, “There is a need to encourage households to shift from physical savings to financial avenues, especially mutual funds. With this objective in mind, under SEBI’s guidance, AMFI has launched this investor awareness outreach program. I am sure the public will find these simple but powerful messages very thought provoking and will be encouraged to start investing in mutual funds.”

J. Walter Thompson (JWT), was entrusted with the creative work for the campaign. Speaking at the event, Rajesh Gangwani, Managing Partner of JWT said, “We see this as a big platform idea which is multi-layered, multimedia and multi –narrative and can run over a long time frame. We are confident it will create the desired awareness about the mutual fund category and behavior change in terms of driving persuasion.”

Adding further, HanozMogrelia, VP & ECD, JWT Mumbai, said “Sahihai may seem like a very simple idea. But, to execute this idea, we had decided to stay in the space of warm, real conversations between friends. We shot eight commercials over a fortnight using absolute ‘non-models’, we shot at real locations, using live sound recording. The client team must be commended for the tremendous faith they have reposed in this idea; and backing it with such a massive ad campaign.”

As part of the campaign, AMFI also launched a microsite, www.mutualfundssahi.com, where investors can find detailed information about mutual funds and also locate their nearest mutual fund office and mutual fund distributors. AMFI has also revamped the “Investor Corner” on its website www.amfiindia.com where investors can now makeonline investment in mutual funds; download factsheets and can even view their unclaimed dividend or redemption amount with different fund houses.The investor corner has a host of information in a simple language that investor would find useful.

DP WORLD HIGHLIGHTS THE IMPORTANCE OF WATER CONSUMPTION THROUGH ‘SAVE IT, DON’T WASTE IT’ CAMPAIGN

India, 15th March, 2017: Global trade enabler DP World has curated a special campaign – ‘Save it, don’t waste it’ in wake of the upcoming World Water Day on March 22nd 2017. The campaign is an initiative undertaken by DP World to reinforce its commitment to environmental sustainability.

DP World terminals in India will be undertaking various activities throughout the week of March 22nd 2017 to raise awareness about the importance of smart water consumption through:

•Informative sessions by external speakers highlighting the importance of saving water

•Pamphlets and posters sharing vital water saving tips

•Reducing the size of tumblers in canteens and the flow of water outlets to decrease wastage

•Elocution competitions internally and at schools around the terminals

•Water leakage surveys at water supply lines inside and outside the terminals

•Street plays and village visits to spread awareness on saving water

•Water audit as well as a project study on water consumption to understand methods to reduce their water footprint

•Internal competition where terminal staff will have come up with the most innovative ideas for water conservation to be implemented at the terminal

•Renovation of Sewage Treatment Plants (STPs) to improve quantity and quality of recycled water at terminals

Anil Singh, Senior Vice President and Managing Director, DP World Subcontinent commended the national initiative undertaken by saying, “At DP World, we believe that working in a sustainable and responsible way is essential to building a strong business for our customers, our people and our society. We make responsible use of natural resources, of which water is a key component and aim to improve the way in which we treat and reuse wastewater. Accurately measuring our resource consumption, thereby increasing efficiency in the way we consume this vital resource, is important for us. This emphasis endeavours to tackle India’s water crisis wherein the demand for water often surpasses the supply.

I am looking forward to the fruitful results of the various initiatives undertaken by our terminals and business units for World Water Day this year with a hope to make a difference by contributing to the efficient and responsible use of water in our country.”

World Water Day is held annually on 22nd March as a means of focusing attention on the importance of freshwater and advocating for the sustainable management of freshwater resources.

About DP World:

DP World is a leading enabler of global trade and an integral part of the supply chain.

We operate multiple yet related businesses – from marine and inland terminals, maritime services, logistics and ancillary services to technology-driven trade solutions.

We have a portfolio of 77 operating marine and inland terminals supported by over 50 related businesses in 40 countries across six continents with a significant presence in both high-growth and mature markets. We aim to be essential to the bright future of global trade, ensuring everything we do has a long-lasting positive impact on economies and society.

Our dedicated team of over 37,000 employees from 110 countries cultivates long-standing relationships with governments, shipping lines, importers and exporters, communities, and many other important constituents of the global supply chain, to add value and provide quality services today and tomorrow.

Container handling is the company’s core business and generates more than three quarters of its revenue. In 2015, DP World handled 61.7 million TEU (twenty-foot equivalent units) across our portfolio. With its committed pipeline of developments and expansions, the current gross capacity of 79.6 million TEU is expected to rise to more than 100 million TEU by 2020, in line with market demand.

By thinking ahead, foreseeing change and innovating we aim to create the most productive, efficient and safe trade solutions globally.

World Kidney Day You Too Can Donate: Columbia Asia Hospitals, Gurgaon Launches Campaign to Promote Organ Donation

India faces acute shortage of organ donors; thousands die every year waiting for a kidney donor

Gurgaon, March 14 2017: According to the National Kidney Foundation, an estimated 90,000 kidney transplants are required in India every year, though the actual number of kidney transplants that take place are much less. This implies that thousands of people die every year waiting for a donor.

The current organ donation rate in India remains an unimpressive 0.5 donors per 10 lakh people as compared to over 30 donors per 10 lakh in some Western countries. At the same time, unlike western countries where brain dead donors account for most of the kidney transplants, in India live donors still dominate.

As we observe World Kidney Day, doctors at Columbia Asia Hospitals, Gurgaon say India needs a major campaign to convince and exhort people to donate their organs.

The Hospital today launched a special campaign called ‘You Too Can Donate’ in association with NGO - ORGAN (Organ Receiving & Giving Awareness Network). The campaign aims to spread awareness about the noble deed of organ donation, and educate people about the life-saving act.
“Unlike western countries, the idea of organ donation has not caught up in India yet. While most people are not aware about the need and importance of organ donation, some are discouraged by religious beliefs and misconceptions. Lack of clarity and awareness about brain death is another leading cause of low organ donations. As a country we need to work systematically to raise awareness about organ donation and encourage more people to pledge their organs,” said Dr. Sumit Sharma, Consultant Urology and Chief Renal Transplant Surgeon, Columbia Asia Hospitals, Gurgaon.

The campaign will also encourage hospital’s own employees including doctors to come forward and pledge their organs. As part of the campaign, Transplant Surgeon Dr. Sharma will deliver an informative talk on the subject and educate the hospital employees and patients about the importance of Organ Donation.

Chronic kidney disease (CKD) is a progressive loss in kidney function. Between 8 and 10% of the adult population have some form of kidney damage, and every year millions die prematurely of complications related to Chronic Kidney Diseases (CKD). Due to loss of kidney function, patients of kidney failure have to undergo dialysis to be able to cleanse their blood of impurities.
“For patients of end stage kidney disease, organ transplant is the only viable shot at life. Unfortunately, in India, the issue of organ donation does not attract much attention and most people continue to remain unaware about its importance. Those who are aware have no idea how their organs can be pledged and what they should do about it. It is important for the medical community to take a lead and educate people about how this act can give life to an individual,” said Dr. Sumit Sharma, Consultant Urology and Chief Renal Transplant Surgeon, Columbia Asia Hospitals, Gurgaon.

About Columbia Asia Hospitals Pvt. Ltd.
Columbia Asia Hospitals Pvt. Ltd. is the only company in India to utilize 100% foreign direct investment (FDI) route in the hospital sector.

About Columbia Asia Group of Companies
The Columbia Asia Group is owned by more than 150 private equity companies, fund management organizations and individual investors. The group currently operates eleven facilities in India and has presence in Ahmedabad, Bangalore, Gurgaon, Ghaziabad, Kolkata, Mysore, Patiala and Pune. The company also operates hospitals in Malaysia (11), Vietnam (3), and Indonesia (3). The Indian management operations are managed from its office in Bangalore.

CATCH RANVEER SINGH IN THIS AMAZING EXTENDED VERSION 2 MINUTE VIDEO OF THE ‘INLOVEWITHSWITZERLAND' CAMPAIGN

If you love Ranveer Singh... You will love this special edition video of him for the ‘InLoveWithSwitzerland’ 2017 Summer campaign. The video features Ranveer Singh having a blast in Switzerland as he tries an array of fun activities to get his adrenaline rush on and takes us through Ranveer’s summer trip in Switzerland where he tried various sporty adventures like Wakeboarding on Lake Zurich, Tobogganing on Mt. Pilatus and Ski jumping at the Swiss Museum of Transport. We also see Ranveer, an avid chocolate aficionado, giving chocolate making a try at the Funky Chocolate Club in Interlaken. The extended video also covers Ranveer, a complete football fanatic, visiting the FIFA World Football Museum in Zurich.

CATCH RANVEER SINGH IN THIS AMAZING EXTENDED VERSION 2 MINUTE VIDEO OF THE ‘INLOVEWITHSWITZERLAND' CAMPAIGN

The ‘InLoveWithSwitzerland’ campaign highlights the best experiences that one can have in Switzerland and captures Ranveer Singh’s love and admiration for the country, which he now calls his second home. The campaign has been developed and conceptualized by Switzerland Tourism and produced and directed by Navzar Eranee of Walkabout Films.

Talking about the campaign, the first Indian ambassador for Switzerland Tourism, Ranveer Singh said, “I love travelling and experiencing everything that a country has to offer and with Switzerland that list never ends. People know Switzerland for its beauty and serenity, but it is also wonderland for adventure enthusiasts like myself. As you can see in the TVC, my trip to Switzerland showcases a whole new side of the country; a fun and adventurous side complete with adrenaline filled activities, unique experiences and picture perfect panoramic views! I would recommend the experience to everyone and encourage everyone to add Switzerland as a must visit destination on their bucket list”
CATCH RANVEER SINGH IN THIS AMAZING EXTENDED VERSION 2 MINUTE VIDEO OF THE ‘INLOVEWITHSWITZERLAND' CAMPAIGN

Mr Claudio Zemp, Director, Switzerland Tourism India, said, “Our new campaign is to show people that a holiday in Switzerland can be anything you want it to be. It does not matter which age group you belong to cause in Switzerland there is something for everyone. A holiday in Switzerland is all you need to get back to nature with their fun filled activities and impeccable views.

Ms. Ritu Sharma, Deputy Director, Switzerland Tourism India added – “Switzerland is a complete package for friends, families, honeymooners, or even solo tripping. With this campaign and with Ranveer on board we would like to showcase the multifaceted holiday experience that is Switzerland.”

UrbanClap’s Women’s Day campaign breaks the clutter with its focus on Acceptance and Change

The brand’s film shows a transwoman celebrating her first Women’s Day

New Delhi, 7 March, 2017: - Picking up from where it left off with its LGBT oriented campaign, ‘Come Out for Love,’ UrbanClap is taking a step further this Women’s Day by celebrating gender acceptance and inclusiveness. Keeping with the theme of International Women’s Day 2017, UrbanClap’s campaign urges viewers to ‘Be Bold for Change.’

The film portrays a mother making preparations to celebrate her daughter’s ‘First Women’s Day,’ much to the confusion of the neighbourhood ‘aunties,’ especially the next door neighbour, Renu Aunty - ‘Doesn’t she have a son called Vikram?’ At the party it is revealed that Vikram has undergone a sex-change operation and is now Vaishali. In a climactic moment when Vaishali bends to touch Renu aunty’s feet, the latter takes a step back saying that ‘daughters are not meant to are me touch elder’s feet,’ taking a moment before continuing to say, ‘They should be embraced.’ The film closes with the message that acceptance begins at home.

Commenting on this empowering initiative, Abhiraj Bhal, Co-founder, UrbanClap said, “At UrbanClap, we’ve always believed that acceptance is key to building a better and more progressive society. Be it our earlier LGBT campaign, or the present Women’s Day film, as a company we embrace inclusiveness in our work ethos.”

The social film is an attempt to make people realise that when acceptance begins at home, society will follow suit.

‘SEAL THE DEAL‘CAMPAIGN BY MAGICBRICKS & SBI RECEIVES AN OVERWHELMING RESPONSE’

~GENERATES MORE THAN 75 CRORE WORTH HOME LOAN REQUESTS~

~Gets 60,000+ homebuyers for properties worth INR 2600 cr.~

New Delhi, 7 March 2017: One of its kind campaign ‘Seal the Deal’, launched by Magicbricks, India’s no. 1 online real estate portal and SBI, India’s most trusted bank received an overwhelming response from the home buyers across India. ‘Seal the Deal’ culminated on Feb 28th 2017 after a month long campaign offering the best of deals to the home seekers. The online property carnival by the two leading players witnessed participation of 109 builders with 200+ projects across 12 cities in India that were available at price points ranging between 30Lakh to 3Crore.

1.3 Cr visits were made by 81 Lac users on the Magicbricks website. More than 60,000 buyers contacted the builders for property related queries and 4304 visits were made at SBI’s site for home loan enquiries.

Mr. Sudhir Pai, CEO Magicbricks.com said, “Seal the Deal festival has received exceptional response from the buyers and has generated positive sentiments for real-estate investments across India. This carnival provided a platform to the home-seekers to explore the best of SBI approved properties with lucrative deals offered by the developers, making it one its kind initiative in the industry. We are extremely grateful to our consumers who have participated in this campaign and their overwhelming response encourages us to bring more such property festivals in the future.”

As per Magicbricks research data, Seal the Deal festival witnessed more queries for affordable housing segment. More than 65% property seekers showed their interest in 2/3 BHK segment. Additionally properties in the price segment of 30-50 Lakhs contributed to 73% of total leads generated.

About Magicbricks:

Magicbricks.com is India’s No.1 property site. With monthly traffic exceeding 12 million visits and with an active base of over 14 lakh+ property listings, Magicbricks provides the largest platform for buyers and sellers of property to connect with each other in a clear, transparent manner. With this in mind, Magicbricks has innovated several product features, content and research services, which have helped us build the largest audience pool.

About SBI Home Loans
SBI, the leading Home Loan provider and most preferred banker of the country has been constantly adopting product and process innovation. We have gone digital by all means to source, process and sanction Home Loans. Furthermore, SBI has devised several Home Loan products covering each sub-segment of clientele. With the unparalleled reach in urban as well as semi-urban and rural India, we are working relentlessly to provide Housing to all as per the mission of the Govt.

Walk This Way Join The Pepe Jeans London SS17 Campaign

The world of Pepe Jeans London all began back in Portobello Road, its eclectic style a constant source of inspiration for the brand that calls W11 home - and this season invites you to join that and be part of its campaign.

Georgia May Jagger and Jordan Barrett lead the way, taking to the famed street which, full of attitude, receives over 100,000 visitors every Saturday: it is its own catwalk. And this is where the scene is set for the spring/summer 2017 season, photographer Scott Trindle capturing the pair, the spirit and verve of the neighbourhood as shoppers, too, play a part: walking the length of the road, experiencing its mix of spirit and style.

And you too can join. An accompanying film shows our stars as they explore Notting Hill and Pepe Jeans London wants you to be a part of this endless catwalk, putting on your favourite London West 11th outfit and sharing it: walk this way! Become part of the Pepe Jeans London digital catwalk.

How? Submit a still or moving image of you in your neighbourhood walking towards the camera. The look, the mood, the attitude should say "London W11th". Then simply share on social media with the hashtag #pepewalkthisway and find yourself in our endless catwalk film.

Visit pepejeans.com to see the film as it takes shape and don't forget to walk this way #pepewalkthisway.
Link : https://www.youtube.com/watch?v=VMszuTackTI&feature=youtu.be

Tupperware launches #CookEatLove Campaign

We cook, We eat, We love food: A delightful campaign by Tupperware, for the love of food with its refrigerator range

New Delhi, February 23 2017: Tupperware India invites you to share your love for food with a delightful digital campaign which celebrates Indians and our love of food. Focused on the Tupperware refrigerator range, the campaign celebrates the love of food and empowers you.

In today’s hectic schedules, Tupperware helps you cook faster, keep your food safe when refrigerated, hot-and-ready-to-eat whenever you like, even on a busy day. As part of this campaign, a brochure was released. Consumers are given a new Tupperware product and are asked to share their recipes created with the same.

Further, Ms. Amia Mehta-Lead Brand and Digital, Tupperware India says “Tupperware has been part of the Great Indian family for the last 21 years. We are celebrating this month of love by applauding the bond between Tupperware products and consumers by talking about what brings us all together "Our Food"; hence, our new campaign: We cook, We eat, We love food.”

Ms. Ambika Sharma, Founder of Pulp Strategy the agency behind the campaign said, “Food is celebrated in India, it's how mothers show they care and spouses show they care, food is a very important part of our lives and celebrations. Our strategy has been to engage consumers while keeping the product at the heart of the engagement, while we celebrate a love of food.”

Under this campaign, Chef Ayesha, one of the in-house ‘fridge-whisperer’ is connecting over live chat to answer queries personally on ‘Know your fridge in and out,' with some exciting goodies to be won. The campaign is live for the entire month of February.

About Pulp Strategy:

Pulp Strategy is a full-service interactive, digital communications and technology agency, transforming solutioning with creative storytelling that translates into effective data-driven marketing initiatives of scale in the humanized digital era. Pulp Strategy designs and implements strategies addressing commerce-critical marketing challenges for brands and create effective solutions that focus on transformational long-term relationships with consumers for our clients.

RAJPATH, INDIA GATE Witnesses the Biggest Rally on Environment Awareness Drive PHD SWACHH PARYAVARAN CAMPAIGN

New Delhi, 19th of February 2017

It was heartening to see the youth of the city come together to join hands for a purpose. 19th Feb saw Delhi witness the biggest educational awareness drive, PHD Swachh Paryavaran Campaign which composed of a rally by around 5000 students and civic bodies like PHD management, RWAs etc from all around Delhi NCR.

It was organized by PHD Chamber of Commerce and Industry, is a proactive and dynamic multi-State apex organization working at the grass-root level and with strong national and international linkages.
Various NGO’s such as Tamana, Navjyoti, apart from various schools etc stepped up to support the awareness drive. India Vision Foundation and PHD Family Welfare Foundation also came ahead to take part and support the cause.

The rally was a vision with beautiful, colorful Tableaus and Jhaankis with students atop in colorful costumes, dancers, animal forms, and informative displays. The students marched holding placards, banners, props, head gears etc, they also took to face painting with environmental themes to convey the message of environment awareness. The cyclists, school bands and choir teams also added to the entertainment factor.

A student at the Rally

L to R - Mr. Gopal Jiwarajka, President PHD Chamber of Commerce & Industry, Rajyavardhan Singh Rathore. HPS Bedi and Mr.GS Singhvi Chairman Organising Committee PHD Swachh Paryavaran Campaign

Mr. Gopal Jiwarajka, President PHD Chamber of Commerce & Industry, Rajyavardhan Singh Rathore. HPS Bedi and Mr.GS Singhvi Chairman Organising Committee PHD Swachh Paryavaran Campaign at theRally

Rajyavardhan Singh Rathore. Hon'ble Minister of State, Ministry of Information & Broadcasting, Government of India at the Flag off Point

Students at the PHD Chamber Swachh Paryavaran Rally-

Students doing a Flash Mob at the Rally

The major theme of the rally was Environment Awareness with underlying sub-themes like water conservation, pollution, afforestation & recycling. Keeping with the theme of the event, another major issue that was taken up and brought forward is animal life affected due to Environment degradation.
The rally was held, graced by the Rajyavardhan Singh Rathore. Hon'ble Minister of State, Ministry of Information & Broadcasting , Government of India Encouraged by the enthusiasm of the students Mr. Gopal Jiwarajka, President PHD Chamber of Commerce and Industry said, “Some of the greatest threats facing the planet as of 2017 are climate change and global warming. It is high time that we all wake up and fight this. Though PHD Chamber of Commerce and Industry is associated with a number of awareness driven causes, but the aim of this initiative is only to elucidate the importance of CLEAN ENVIRONMENT, so that we all can make this world a better place to live in.”

Mr GS Singhvi, Chairman, Organizing Committee further added “We have got a tremendous response from various organizations and Institutions to support our cleanliness campaign. In the last few months Our theme “Swachh Hawa Shudh Jal, Swastha Rahega Hamara Kal” has already spread across the audience in an entertaining way in the form of Flash Mob, Inter school play competition, Painting competition. With this rally, we are making another attempt to appeal every youth to be a part of this campaign”.

Such initiatives need to be more frequent to make people aware of the issues affecting their surroundings and motivating them to do something about it.

Corporate Traveller, British Airways & GLH hunt for India’s Office Hero of the Year

Corporate Traveller Announces ‘Office Hero’ Campaign in association with British Airways and GLH Hotels

Corporate Traveller, British Airways and GLH hunt for India’s Office Hero of the Year

Nominate your office hero and reward them with an all-expense-paid trip to London

16 February 2017 Mumbai: ‘No job is too big or too small’. Keeping the essence of the saying intact, Corporate Traveller, in partnership with British Airways and GLH Hotels today announced the Office Hero Campaign to recognise and celebrate unsung office achievers across the country.

Aimed specifically at office assistants and managers who keep office operations running smoothly, the Office Hero initiative by Corporate Traveller will offer a journey of a lifetime – an all-expense-paid holiday to the most popular dream destination – London. The campaign intends to recognize employees for their outstanding work.

The Process:

1.Business Travellers/ Business Owners/ CEO’s across India can nominate their Personal Assistants, Travel Coordinators or Office Managers as Office Heroes for the initiative by logging on to https://flightcentreindia.co.in/ct/ctheroes.jsp before 31st March, 2017

2.The employer has to submit a small write-up as to why s/he thinks his PA/ Office Manager is the Best Office Hero.

3.4 lucky winners will be selected through a random draw of lots announcing them as the Best Office Hero across the country

4.The winners get an all-expense paid trip for two to London, in association with British Airways and GLH Hotels

Commenting on the campaign, Mr. Gaurav Luthra, President, Corporate Traveller, FCM Travel Solutions, says, “The team at Corporate Traveller India firmly believes that office managers are real office champions who make workplaces function seamlessly. In the midst of busy corporative lives, their contribution often goes unrewarded on account of the variety of tasks they undertake (including booking all the office business travel). In fact, many of them go way beyond their job description. Through the ‘Office Hero’ initiative, we want to acknowledge their contribution and celebrate these unsung heroes across the country. This campaign will surprise and delight the clientele, and provide an opportunity to both us and the employers to build stronger relationships”.

Corporate Travellers stands by employee recognition and realises that it can be a key part of an overall strategy to promote good company values and help employees feel invested and motivated. Corporate Traveller offers a range of specialised business travel solutions and corporate travel management services to make travel faster, cheaper and greener.

Behind every successful manager is an office hero. Nominate yours now!

*Nominations are accepted till 31st March, 2017 and the winner will be announced in April, 2017.

About Corporate Traveller:

Corporate Traveller is part of the Australia-headquartered Flight Centre Travel Group, one of the world’s largest travel companies. Corporate Traveller manages business travel programs for small to medium enterprises (SMEs) and is present in six countries globally.

Corporate Traveller offers a range of specialised business travel solutions and corporate travel management services to make travel faster, cheaper and greener. Our industry and group specialisation means clients receive expert advice and service that is tailored to suit their needs. Established in 1993, Corporate Traveller was FCTG’s first corporate brand. Initially called Flight Centre Corporate, it developed into a highly successful brand known for its personal service and expert approach to travel management.

In 2004, Corporate Traveller was merged into the FCm Travel Solutions brand. But in 2010, as FCm increasingly focused on the mid-to-large market, Corporate Traveller was reintroduced as an individual brand that focused solely on the SME segment.

In 2012, Corporate Traveller was named Best Travel Agency Corporate - Multi Location at the National Travel Industry Awards for Excellence.

About Flight Centre Travel Group:

Flight Centre Travel Group, headquartered in Australia, is one of the world’s largest travel companies. After starting with one shop in the early 1980s, FCTG has enjoyed remarkable growth to become an AUD $19.3 billion business consisting of more than 40 brands. The group has company-owned operations in 14 countries and a corporate travel management network that spans more than 90 countries employing over 19,000 people globally.

About FCM Travel Solutions:

FCM Travel Solutions is the business travel partner of choice for large national, multinational and global corporations. We are an award-winning global corporate travel management company ranking as one of the top five by size around the world. We operate a global network which spans more than 90 countries, employing over 6000 people.

FCM is transforming the business of travel through our empowered and accountable people who deliver 24/7 service and are available either online or offline. Leveraging FCM's negotiating strength and supplier relationships in conjunction with our tailored business travel programs, our expertise delivers more for our clients where it matters most to them.
For six consecutive years we have been recognised as the World's Leading Travel Management Company at the esteemed World Travel Awards (2016, 2015, 2014, 2013, 2012, 2011).

Magicbricks in association with SBI Home Loans announces launch of ‘Seal the Deal ‘campaign to Ahmedabad

Magicbricks in association with SBI Home Loans brings “Seal The Deal” campaign to Ahmedabad

SBI approved Projects in Ahmedabad at irresistible price points furthering PM’s agenda of “Affordable Housing for all”~

Magicbricks in association with SBI Home Loans announces the launch of ‘Seal the Deal ‘campaign to Ahmedabad

Ahmedabad, 16 Feb 2017: Magicbricks, India’s No1 online real estate site in association with SBI Home Loans announces the launch of ‘Seal the Deal ‘campaign –the biggest ever online housing carnival of SBI approved projects in the country at Radisson Blu, Ahmedabad today. The festival kick started on Magicbricks portal on 1 February 2017. On popular demand, multiple projects from Ahmedabad will be part of the campaign. Some of the leading builders of Ahmedabad like Essem Infra Private Ltd, Unique Infraspace Pvt. Ltd. etc. will be offering under construction and well as ready to move in projects ranging from 35 Lacs to 1.3 Cr (price points).

Mr. Shriram P Iyer, Deputy General Manager of Real Estate & Housing Business Unit, State Bank of India with Mr. Ritesh Mohan, Head of Sales, Magicbricks.com

Under Seal the Deal, SBI Home Loans and Magicbricks will be hosting a mega online property show for exclusive SBI approved projects. Along with attractive offers from the builders, SBI Home Loans will be offering loans with moratorium on payment. Ensuring that consumers benefit from this great offer, customers will not have to pay EMI’s till possession(till 18 months), thereby making home buying affordable for everyone, and tying up with Prime Ministers agenda of “Making Housing affordable to all”.

“We share a strong legacy and relationship with SBI. Seal The Deal campaign is another step towards strengthening our association and will surely provide home seekers a greater value proposition. We are hopeful that the buyers will get the maximum benefits from this, as builders will go all out with deals to make it more attractive. This campaign will be extremely beneficial for home buyers with reducing home loan interest and many attractive deals to choose from” said Mr. Ritesh Mohan, Head of Sales, Magicbricks.com.

“As our country, especially younger generation is going digital, we are constantly striving to stay in the minds of our customers throughout the year through our state-of-the-art marketing efforts. Taking cue from Digital India efforts from PM and Digital Innovations done by SBI in different segments, we plan to initiate the same in Real estate segment and “SEAL THE DEAL” a mega online property carnival has born. We are extremely excited to have a reputed host like Magicbricks for on line marketing. With the responses we have received in the past 14 days, we are confident that this joint effort will be a huge success.” said by Mr. Shriram P Iyer, Deputy General Manager of Real Estate & Housing Business Unit, State Bank of India.

Idea behind ‘Seal the Deal ‘campaign is to provide a platform to buyers to avail the best possible online deals on properties. The carnival will feature 200+ Projects across multiple cities, available at price points ranging between 35Lakh to 1.3Crore.

About Magicbricks:

Magicbricks.com is India’s No.1 property site. With monthly traffic exceeding 12 million visits and with an active base of over 14 lakh+ property listings, Magicbricks provides the largest platform for buyers and sellers of property to connect with each other in a clear, transparent manner. With this in mind, Magicbricks has innovated several product features, content and research services, which have helped us build the largest audience pool.

About SBI Home Loans

SBI is not only the leading Home Loan provider but also the most preferred banker of the country. It has been constantly adopting product and process innovation. We have gone digital by all means to source, process and sanction Home Loans. Furthermore, SBI has devised several Home Loan products covering each sub-segment of clientele. With the unparalleled reach in urban as well as semi-urban and rural India, we are working relentlessly to provide Housing to all as per the mission of the Govt.

Narayana Health City launched a Campaign to observe ‘Congenital Heart Disease Awareness Week’.

~ aims to create large scale awareness on early detection and referrals ~

Narayana Health observes ‘Congenital Heart Disease Awareness Week’

Bengaluru, February 15, 2017: Narayana Health City in Bengaluru – one of India’s most preferred centre for referral and treatment of children born with congenital heart defects today launched a nation-wide awareness campaign to observe ‘Congenital Heart Disease Awareness Week’. This is aimed at not only creating awareness among the general populace but also among the referring physicians.

Most of the congenital heart defects can be detected within 6 months after birth. Usually there is a collaboration of symptoms for children with heart disease such as the child is not feeding well, has frequent breathlessness on little exertion or has a trace of blue skin (called as blue baby syndrome) and not gaining weight . A combination of such symptoms shows up from birth up to the age of 6 months when most of the congenital heart defects can be detected. The Paediatric Cardiac team at Narayana Health City feels that detection rate in Karnataka is very good as awareness is more and there are better facilities to treat such cases, whereas people coming from other parts of the country tend to come a bit late – the reason being lack of awareness and not many paediatric surgical centres of this magnitude such as Narayana Institute of Cardiac Sciences. They felt awareness is required to increase among the referral doctors as well.

“It is the need of the hour to create awareness on early detection for congenital heart defects, which can save many children and help them grow as normal individuals”, said Dr. Devi Shetty, Sr. Cardiac Surgeon and Chairman of Narayana Health. “One out of 140 children born anywhere in the world has a heart problem, it is one of the commonest congenital diseases. The good news is that most of them can be cured by cardiac surgery. However our biggest problem is the delayed presentation. When a child with a hole in the heart doesn’t get operated at the appropriate time, lungs get damaged along with heart. In the process, the risk of surgery increases as well as the long term results gets poor. The best gift you can give to a child with the heart disease is early detection and early treatment”

Around 8 to 10 children per 1000 are born with congenital heart disease in India. The incidence comes to around 1 to 2% of children born with congenital heart disease in our country. “If parent or a sibling has a congenital heart disease, then your risk increases marginally by 2 to 4 percent”, informed Dr. Sreesha Maiya, Sr. Consultant Paediatric Cardiologist at Narayana Health City. “It definitely has some sort of relation to consanguineous marriage or marriage within relations. Taking certain type of drugs in the first trimester or even alcohol could cause some birth defects, and congenital heart problem could be one of them”, he said. “Whenever drugs are prescribed to a pregnant lady, we see the level of evidence that it can cause harm to the foetus and accordingly prescribe only the safe drugs if it is necessary”, he added.

Around 70% of cases are treated with open heart surgery and the remaining through cardiac catheter intervention. The most common problem in congenital heart defect is the ‘hole in the heart’, confirmed Dr. Maiya. The treatment is covered by various government health schemes for people from economically backward sections. Children born with congenital heart disease will suffer all through life if not detected and corrected early. If the treatment is on time, these children could be playing just like any other normal child. The trend all over the world has always been the same and doesn’t show any increase or decrease in the number of children born with congenital heart defects.

On this occasion, a large number of children came together to mark the occasion of Congenital Heart Disease Awareness Day at Narayana Health City along with their parents and celebrated the day with entertainment and games. Doctors who treated them also participated in the gala event aimed at creating more awareness.

About Narayana Health:

With all super-speciality tertiary care facilities that the medical world offers, Narayana Health is now a one-stop healthcare destination for all. From the first facility established in Bengaluru with approximately 225 operational beds in 2000, our Company has grown to a network of 23 hospitals and 7 heart centres across India and single hospital overseas at Cayman Islands with over 5,600 operational beds across all its centres and potential to reach a capacity of over 6,700 beds (For details, visit www.narayanahealth.org)

About Narayana Health City, Bengaluru:

NH Health City is located in Bommasandra, Bengaluru, which comprises of Narayana Institute of Cardiac Sciences (NICS), a super specialty hospital for cardiology and cardiac surgery, and Mazumdar Shaw Medical Center (MSMC), a multispecialty hospital for cancer care, neurology and neurosurgery, nephrology, urology, and houses what we believe, is one of India's largest bone marrow transplant units. The BMT unit at NH has performed more than 600 bone marrow transplants till now. NH Health City operates a stem cell bank.

Society for Science & the Public Launches Campaign to Identify Title Sponsor of the International Science and Engineering Fair — the World’s Largest STEM Competition

Society for Science & the Public Announced Campaign to Identify Title Sponsor of the International Science and Engineering Fair — the World’s Largest STEM Competition

Nearly 70-year-old international science competition seeks

only its second title sponsor in history

India, February 15, 2017 — The Society for Science & the Public (the Society) announced today that it is seeking a new title sponsor for the nearly 70-year-old International Science and Engineering Fair, the world’s largest international high school STEM (science, technology, engineering and mathematics) competition.

The International Science and Engineering Fair is the world’s premier STEM competition and stands on the value of ensuring all young people from around the world can be inspired to compete and become the next generation of innovators and entrepreneurs.

The title sponsorship of this event is now available for only the second time in its storied history. Intel became the title sponsor in 1997 and renewed that sponsorship through 2019. A new sponsor will assume the sole title sponsorship in May 2019.

Each year, millions of high school students from around the globe enter this most powerful STEM talent pipeline. These students — tomorrow’s leading scientists, engineers, innovators and entrepreneurs — strive to discover answers and develop new solutions to humanity’s greatest problems.

The Society will initiate and manage a competitive process to find its new title sponsor for the International Science and Engineering Fair. A Request for Proposal is being made available today at https://www.societyforscience.org/future-isef. Interested entities should visit the site to learn more about sponsorship details. The next sponsor will commit at least $15 million annually for a minimum sponsorship term of five years.

“We are at an inflection point. Our next sponsor has an extraordinary opportunity to inspire and impact future generations of scientific leaders, innovators and entrepreneurs,” said Maya Ajmera, President and CEO of Society for Science & the Public and Publisher of Science News. “This competition and its affiliated science fairs held across the globe reach young people like no other program can, igniting their passion for science and their desire to discover innovative solutions to some of our world’s most intractable problems.”

The International Science and Engineering Fair has been cultivating and celebrating the world’s most powerful STEM talent pipeline since its launch in 1950, and has provided more than $100 million in awards to competing students. The competition identifies and fosters the best and brightest minds through its more than 425 affiliated fairs in more than 75 countries, regions and territories globally. Tens of millions of students compete in science fairs every year around the globe at local, state, regional and national levels, with hundreds of thousands then rising to compete in the Society’s affiliated fairs.

Top winners at these fairs — about 1,800 students representing the top talent — are selected as finalists each year and earn the right to travel to and compete at the culminating International Science and Engineering Fair held each May. This weeklong event hosts the student finalists as they are given the opportunity to showcase their independent research and compete for (on average) more than $4 million in prizes, scholarships and awards. Also attending are nearly 8,000 additional people including volunteer judges, alumni, members of the global science fair community, local school children and their educators, distinguished guests and members of the media. The event is hosted in the United States, and provides significant economic impact to the host city, most recently estimated as $13.1 million to Los Angeles in 2014, $9.3 million to Phoenix in 2016 and $7.2 million to Pittsburgh in 2015.

“Sponsorship of the International Science and Engineering Fair spans global borders, providing an invaluable platform that ensures we can identify and develop the next generations of top young scientists, engineers and innovators,” said Craig Barrett, former CEO and Chairman of the Board of Intel Corporation and current Society Trustee. “These young people make the world a better place for all of us.”

The International Science and Engineering Fair presents an extraordinary opportunity for the next sponsor to inspire, connect with and directly support top high school students in their local communities and on a global stage. The program enables the next sponsor to establish a global legacy of fostering and advancing all sciences, while inspiring the next generations of scientific entrepreneurs, innovators and leaders. Exclusive title sponsorship also generates deep and meaningful access to a global talent pipeline as well as the chance to build significant reputational capital and awareness among a broad network of global leaders and influencers, and with the general public.

Since 1997, the International Science and Engineering Fair has grown from 27 participating countries, regions and territories to 78 in 2016, and annual awards to participating students have increased from about $1 million in 1997 to about $4 million in 2016. In total over these past 20 years, more than $80 million has been awarded to International Science and Engineering Fair participants by sponsors and awarding organizations.

“Intel is extremely proud of our nearly two-decade partnership with Society for Science & the Public and the millions of amazing young scientists and technologists who have inspired us through their talents and passion for changing the world,” said Rosalind Hudnell, Intel Vice President of Corporate Affairs and President of the Intel Foundation. “We are committed to supporting a world-class Intel International Science and Engineering Fair through 2019, and to continuing to inspire, educate and engage the next generation of innovators in the U.S. and around the globe.”

The annual program and competition celebrates tomorrow’s leaders, innovators and entrepreneurs — while presenting the title sponsor the opportunity to inspire, connect with and directly support an unparalleled talent pipeline and alumni community on a global stage. In its nearly 70 years, the International Science and Engineering Fair has yielded thousands of distinguished alumni, including top innovators and entrepreneurs as well as recipients of the world’s most coveted science and math honors such as the Nobel Prize, National Medal of Science, Breakthrough Prize, Lasker Award and MacArthur Fellowship.

The Society’s search for a new sponsor follows the recent transformational sponsorship by Regeneron of the Science Talent Search (the Society’s program for U.S. high school seniors) from 2017—2026 for $100 million; and the renewal from the Broadcom Foundation of the Society's premier middle school science competition, Broadcom MASTERS, through 2021.

About Society for Science & the Public

Society for Science & the Public is a 501(c)(3) nonprofit membership organization dedicated to the achievement of young researchers in independent research and to public engagement in science. Established in 1921, its vision is to promote the understanding and appreciation of science and the vital role it plays in human advancement. Through its acclaimed education competitions, including the Regeneron Science Talent Search, the Intel International Science and Engineering Fair, and the Broadcom MASTERS, and its award-winning publications, Science News and Science News for Students, Society for Science & the Public is committed to inform, educate and inspire.

For more information and to learn more about Society for Science & the Public please visit www.societyforscience.org. You can follow us on Twitter at @Society4Science, Facebook at www.facebook.com/societyforscience, or LinkedIn at www.linkedin.com/company/society-for-science-&-the-public.

“Chhoti Chhoti Khushiyon ke liye” Alpenliebe Gold

Alpenliebe Gold brand of Perfetti Van Melle India launched new communication campaign chhoti chhoti khushiyon ke liye

Alpenliebe Gold, the flagship candy brand of Perfetti Van Melle India has launched a heart-warming new communication campaign - chhoti chhoti khushiyon ke liye .The new campaign is based on the insight that within families there are always small moments of joy in everyday life, and celebrating these moments not only enhances the joy, but also helps deepen bonds. Alpenliebe has been built as a family brand and encourages consumers to celebrate these small joys of life with the candy they love.

The commercial opens with two brothers playing cricket with their grandfather sitting nearby. One of the brother hits a shot that breaks the TV antenna. Fear grips the two brothers as their father angrily storms outside to investigate why his TV feed has been interrupted. But the kids are saved by the sudden appearance of a monkey, causing the father to mistakenly blame the monkey and not his bat wielding kids. This unexpected relief calls for a celebration amongst the kids and their granddad. And how better to celebrate than with Alpenliebe?

“Chhoti Chhoti Khushiyon ke liye” Alpenliebe Gold

The new campaign will be supported on television and digital platform.

Commenting on the campaign, Mandar Keskar, Associate Category Director, Perfetti Van Melle India, said “The new campaign is based on a strong and relevant insight. Brand Alpenliebe has a strong right to play in this space – delicious little treat, universally affordable and loved”

Kapil Batra, Executive Creative Director of McCann Worldgroup India added “Once we zeroed in on the space the challenge was to create an engaging story that not only brings this thought alive but also connects with kids. I am confident this communication achieves the objective”

Perfetti Van Melle, India:

Rohit Kapoor – Director Marketing

Mandar Keskar – Associate Category Director

Ritesh Sud – Group Product Manager

Varun Gattani – Product Manager

Agency Credits:

Creative:

Creative Agency: McCann India

Prasoon Joshi, CEO and Chairman (Asia Pacific)

Kapil Batra, Executive Creative Director

Utsav Khare, Creative Director

Account Management:

Nutan Sooda, General Manager

Ashlesha Shukla, Sr Brand Leader

Achal Kaushik, Sr.Project Manager

Production House:

Production House – QED Films

Director – Dadu

Tata Tea’s new Jaago Re campaign urges India to pre-act, not react

Tata Tea’s new Jaago Re campaign urges India to pre-act, not react

Tata Tea Jaago Re campaign – Alarm Bajne se Pehle Jaago Re

India, 13 February 2017: Tata Tea brand is back again with its iconic Jaago Re campaign – Jaago Re Version 2.0. The new campaign ‘Alarm Bajne se Pehle Jaago Re’ is urging people to stop reacting after tragedies hit and instead start ‘Pre-acting’, and prevent these issues from happening. Tata Tea is encouraging ‘Preactivism’, a behavior of timely activism which happens before, to prevent unfortunate things.

The film brings alive the need for ‘Preactivism’ in a hard-hitting, pertinent manner. The female protagonist drives this conversation with a compelling storyline that showcases the current reactive nature of people - rallying for an issue once it has happened or taking to on-ground and social media after something bad has happened. Why do we get comfortable with reacting and not pre-acting on issues?
The Jaago Re 2.0 ad film highlights how we, as a country, need to change our behavior towards social issues. We are living in a time where people gather in huge numbers on-ground and online when outraged by an incident. However, to push our consciousness further, we need to create a new behavior within activism. We need to ignite the spirit of prevention so that our society can evolve into a new reality; where it takes measures to intercept warning signs and prevent disasters. We need to wake up before the ring of the alarm – Alarm Bajne Se Pehle Jaago Re!
Overall, the Jaago Re 2.0 campaign will draw attention to the need to pre-act. This campaign is not about the issues. Issues are only familiar examples; this campaign is focused on landing the thought of ‘Preactivism’ and facilitating a change in current behavior. The campaign will have multiple phases with the current phase focusing on seeding this new thought and making ‘Preactivism’ a mainstream conversation. In the subsequent phases, Tata Tea will continue to drive ‘Preactivism’ through on-ground initiatives, walking-the-talk as a brand that is rallying for change.

The first edition of the Jaago Re campaign focused on various topics ranging from corruption and bribery to voting and women empowerment. Over the years, the campaigns have been instrumental in igniting a social revolution of sorts by provoking an entire generation of Indians to wake up to socio-cultural issues affecting them. Jaago Re campaigns have always questioned people’s apathy towards social issues.

Commenting on the new Jaago Re campaign, Sushant Dash, Regional President - India, Tata Global Beverages, said, “Jaago Re has been a path breaker in many ways. It set the way for brands embracing social change as part of their DNA. However, over the years, as with any innovation or new thinking, the space has become crowded. Hence, we needed to break the mould again and showcase our thought leadership. So we went back to the consumer, to the youth. We realised Jaago Re has helped move the needle. From complete apathy, as a nation we have become reactive. However, the need now was to move from being reactive to instilling a sense of ‘Preactivism’ in people. We wanted to create a new paradigm shift that would be relevant to people of all age groups and demographics, to continue this journey of social change in India. ‘Preactivism’ is a new dimension – not reflecting on culture but creating one. This is hopefully the start to another new wave of social uprising that India will see.”

Remarking on the thought process behind the TVC, Amer Jaleel, Chairman & CCO, Mullen Lintas, said, “Jaago Re has led the conversation on ‘brand activism’ and sparked the wave for not only other brands to participate, but also inspired the youth to be part of the change this country has seen in the past decade. Thanks to social media, there seems to be a lot of outrage, opinions and even solutions arising, but all of this comes quite late -- it happens when there is a tragedy or an incident. This insight led us to realize that the second edition of Jaago Re needed to be at the cutting edge of this new consciousness. We therefore progressed to ‘Alarm Bajne se Pehle Jaago Re’. To do this, we took a deliberately hard stance to provoke people that ‘sleeping’ through our daily existence and only ‘waking’ when something drastic occurs is not what we should be doing. What we need to do instead is anticipate the ‘alarm’ and wake up much earlier, so as to prevent tragedy.”

Shaina NC and Atul Shah Kickstarts BJP’s South Mumbai’s Municipal Election Campaign an Environment Friendly Campaign

Shaina NC and Atul Shah Kickstarts BJP’s Environment Friendly Campaign

Shaina NC and Atul Shah Kickstarts BJP’s South Mumbai’s Municipal Election Campaign an Environment Friendly Campaign

Mumbai 13th February, 2017: BJP South Mumbai’s Municipal Election Campaign was kick started in a unique fashion today by Environment and Green crusader Shaina NC where she accompanied candidate Atul Shah on his campaign trail on bicycles. In an attempt to create awareness and promotion of a clean Environment and City Shaina NC along withAtul Shah cycled across South Mumbai Ward No 220 from CP Tank through Kumbharwada. This campaign is also targeting youth to become part of a more socially and environmentally aware society and promote clean and green living apart from being actively involved in civic duties and responsibilities.

Commenting on this unique campaign kickoff Shaina NC said “As civic conscious citizens of a city that is reeling under the pressure of overcrowded and strained infrastructure it is our duty to ensure that we conserve energy and promote clean and green living as much as we can. This unique mode of campaigning is targeted at youth and all citizens to make them aware of the issues that our city is facing and urging them to make a change to improve the living conditions and environment that we live in.”

Atul Shah BJP Candidate for Ward 220 and social activist added “Honourable PM Shri Narendra Modi has been actively promoting the Swacch Bharat campaign for cleaner villages and cities and we are taking this to grass root levels by being active participants in this campaign. For us Swachh should cover every aspect of what we do including the environment and this campaign is one way of contributing to our dream of having a clean and green city. As the saying goes charity begins at home and each and every citizen should make it their personal responsibility to contribute to the great dream of making India a clean, green and great country.”

Shaina NC has been an active propagator of green living and has been at the forefront of many campaigns along with her father Shri Nana Chudasama.She holds the positions of national spokesperson for the BJP, member of the national executive council of BJP, and treasurer of the BJP's Maharashtra unit as well as president of the newly created Health and Cultural Cell of the BJP. Shaina is also involved in social work through her charity fashion shows and two NGOs, 'I Love Mumbai' and 'Giants International'.
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UL launches online pledge campaign for road safety

by social media, the campaign focuses on encouraging responsible driver behavior particularly among the youth, to combat the alarming road traffic fatalities in India

BANGALORE, February 3, 2017 — In an effort to rectify India’s infamous reputation as the country with the deadliest roads in the world, UL, a global safety science organization, through its not for profit arm has launched an online pledge campaign to change bad driver behaviour.

SafetyFirst, the campaign urges the social media user to take a pledge to put safety first at all times - by promising to be responsible, by adhering to basic road safety rules against overspeeding, drunken driving and underage driving, by encouraging the use of helmet and seatbelts and by yielding right of way to emergency vehicles like ambulances.

The pledge, shareable on Facebook and Twitter, can be made at UL’s Safety Smart India site http://ulsafetysmart.com/india/index. The microsite educates potential pledge takers about the disastrous ramifications of indulging in unsafe driving practices. For instance, “drivers using cell phones look but fail to see up to 50 percent of the information in their driving environment”.

“India’s road safety challenges are complex and multifold, the resolution of which requires an impactful, holistic approach. While a lot can be said about stricter enforcement of rules and improvement of road infrastructure, a major part of the road safety problem in India involves increasing accountability of drivers and improving road behaviour. It is this very issue that we want to tackle through this campaign. While people are aware of the rules, when they make a conscious effort to pledge for safety, it brings positive changes to their behaviour on the road. This is the impact we are hoping to achieve with our campaign,” says R.A Venkitachalam, Vice President, Public Safety Mission, UL.

About UL
UL fosters safe living and working conditions for people everywhere through the application of science to solve safety, security and sustainability challenges. The UL Mark engenders trust enabling the safe adoption of innovative new products and technologies. Everyone at UL shares a passion to make the world a safer place. We test, inspect, audit, certify, validate, verify, advise and train and we support these efforts with software solutions for safety and sustainability. To learn more about us, visit UL.com.