Tupperware launches #CookEatLove Campaign

Tupperware launches #CookEatLove Campaign

We cook, We eat, We love food: A delightful campaign by Tupperware, for the love of food with its refrigerator range

Tupperware launches #CookEatLove Campaign

New Delhi, February 23 2017: Tupperware India invites you to share your love for food with a delightful digital campaign which celebrates Indians and our love of food. Focused on the Tupperware refrigerator range, the campaign celebrates the love of food and empowers you.

In today’s hectic schedules, Tupperware helps you cook faster, keep your food safe when refrigerated, hot-and-ready-to-eat whenever you like, even on a busy day. As part of this campaign, a brochure was released. Consumers are given a new Tupperware product and are asked to share their recipes created with the same.

Further, Ms. Amia Mehta-Lead Brand and Digital, Tupperware India says “Tupperware has been part of the Great Indian family for the last 21 years. We are celebrating this month of love by applauding the bond between Tupperware products and consumers by talking about what brings us all together "Our Food"; hence, our new campaign: We cook, We eat, We love food.”

Ms. Ambika Sharma, Founder of Pulp Strategy the agency behind the campaign said, “Food is celebrated in India, it's how mothers show they care and spouses show they care, food is a very important part of our lives and celebrations. Our strategy has been to engage consumers while keeping the product at the heart of the engagement, while we celebrate a love of food.”

Under this campaign, Chef Ayesha, one of the in-house ‘fridge-whisperer’ is connecting over live chat to answer queries personally on ‘Know your fridge in and out,' with some exciting goodies to be won. The campaign is live for the entire month of February.

About Pulp Strategy:

Pulp Strategy is a full-service interactive, digital communications and technology agency, transforming solutioning with creative storytelling that translates into effective data-driven marketing initiatives of scale in the humanized digital era. Pulp Strategy designs and implements strategies addressing commerce-critical marketing challenges for brands and create effective solutions that focus on transformational long-term relationships with consumers for our clients.