Dabur International bestowed with Assocham Award for ‘Outstanding Contribution in Africa’s Healthcare Sector’

Recognition reflects company’s strong presence in key African markets which contributes nearly 20 per cent of total international business

Dabur International bestowed with Assocham Award for ‘Outstanding Contribution in Africa’s Healthcare Sector’

Dubai, UAE, 22 January, 2017 - Dabur International, one of the most trusted and recognized personal and healthcare companies in the world, has been conferred with Assocham Award in the ‘Outstanding Contribution in Africa’s Healthcare Sector - Products’ category. The coveted honour is a reflection of the company’s strong presence in Africa’s key markets, including Egypt, Nigeria, South Africa and Kenya that nearly contribute 20 per cent of the total international business. The recognition will boost Dabur International’s plans to further strengthen its presence in the region, where it is focusing to establish its own brands alongside building the specialized hair care offerings under its Namaste portfolio’s ORS brand.

One of the largest overseas market for Dabur, Egypt contributes nearly 13 per cent of its international business sales. Dabur Egypt Ltd. manufactures and markets a wide range of products in hair, skin and oral care categories while maintaining a leading position in hair creams, hair oils, and Hammam Zaith creams. Business operations at Sub-Saharan Africa, on the other hand, have been consolidated into three hubs anchored at Lagos, Nairobi and Johannesburg to drive business synergies across the economic zones. Lastly, Dabur International produces and sells oral, hair and home care products in Nigeria and its plant in Lagos will manufacture ORS range of hair care products.

Mohit Malhotra, CEO, Dabur International, said: “The Assocham Awards is a tremendous recognition of our successful business strategies in Africa, where we have established a significant market for our brands. Dabur International will continue to strengthen its consumer franchise in East, West and South African markets for our product portfolio. We are also building distribution infrastructure in Nigeria, Ghana, Kenya, Tanzania, Uganda, DRC, Zambia and South Africa -- which are the key Namaste markets in Africa. Continuing further with its expansion plans, Dabur International is building two new facilities in Nigeria and Egypt to streamline and strengthen local supply chain of products.”

Dabur International has emerged as a key healthcare player in Africa, with its range of hair and oral care products commanding a huge market share. The product range is formulated with natural ingredients, and at the same time is effective and price-efficient. It has given tough competition to other leading international brands, driven by its natural ingredient based formulations, time-tested ingredients to emerge as a popular healthcare brand.