Amazon India Launches Regional Language Support Services for Sellers

Amazon India today announced the launch of regional language support services for sellers in three Indian languages - Kannada, Tamil and Telugu

Sellers on to benefit from enhanced digital assistance offered by seller support teams in regional languages of their choice

Bengaluru, January 16, 2017: In line with its vision to transform the way India sells, Amazon India today announced the launch of regional language support services for sellers in three Indian languages - Kannada, Tamil and Telugu. Extending its support service offered currently in Hindi & English, sellers will now have the flexibility to opt for a callback option from Amazon India’s seller support associates in these regional languages.  The initiative will enable sellers to comfortably and efficiently receive guidance and resolve their business queries with speed & ease, aiding them to prepare better for the upcoming Great Indian Sale on the marketplace from January 20th to 22nd, 2016.

Amazon India Launches Regional Language Support Services for Sellers

Launched as a pilot in December 2016, this initiative has seen phenomenal success with many sellers requesting for callbacks in their preferred language of choice. In addition to states in India with predominantly Hindi speaking population, Tamil Nadu, Karnataka and Telangana have emerged as the top 3 states in the country with a huge seller base who prefer support services in their local languages.

Talking about how the introduction of multilingual support services will benefit the seller community, Mr. Gopal Pillai, Director & GM, Seller Services, Amazon India said, “India’s linguistic diversity is a huge opportunity for us to expand our seller support services to drive engagement with sellers and empower them to grow profitably on our platform. Especially with the upcoming Great Indian Sale, sellers will be now able to interact with our support services staff in Kannada, Tamil and Telugu in addition to Hindi & English. By introducing multilingual seller support services, keeping our sellers’ comfort in mind, we are positive that we will be able help more and more sellers reap benefits from the sale and the digital commerce revolution we are witnessing in India.”

With The Great Indian Sale around the corner, Amazon is also set up their flagship Seller Cafes across the country to provide on-ground seller support where sellers can simply walk-in and get their issues addressed. The new introduction of regional language support will further enhance their selling experience of Amazon and help them leverage the sale in a much effective manner.

“To be able to converse and share our issues with the support teams in local language is a huge benefit for us. I am sure this service will help me resolve my concerns or get any guidance in the quickest manner possible. Look forward to more such seller-centric initiatives from Amazon.” said Mr. Balakrishnan, Owner of SRI ABIMITHRA TEX.

“High traffic events like the Great Indian Sale come with a huge customer demand. These events also require us to connect lot more with the support teams to be able to handle the load better. With the support now available in my regional language, I am sure my turn-around this time will be much better and faster.” said Mr. Mohammad Ishanullah, Owner of ISHANAS47.

With its flagship initiatives like Seller University that trains and nurture sellers, fulfilment and assisted shipping service via Fulfilment by Amazon (FBA), Seller Flex and Easy Ship, Amazon Tatkal that helps SMBs get online within 60 minutes and lending program to provide comprehensive financial solutions to sellers, has rolled out several such initiatives and has been working extensively to meet different business requirements of sellers and small entrepreneurs and help them grow their business profitably online.

The company’s Global Selling Program launched in India in May last year has over 18,000 sellers today selling their ‘Make in India’ products on Amazon’s 9 global marketplaces to millions of active worldwide customers. With the recently launched Prime service, Indian customers in over 100 cities can enjoy unlimited free one-day and two-day delivery on lakhs of eligible products from India’s largest online shopping selection. Customers on Amazon  benefit from a safe and secure ordering experience, convenient electronic payments, Cash on Delivery, Amazon’s 24x7 customer service support, and a globally recognized and comprehensive 100% purchase protection provided by Amazon’s A-to-Z Guarantee.


The marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of, Inc. (NASDAQ: AMZN). seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform.