https://www.youtube.com/watch?v=5iTXydmSYdE
India 9 December 2016: Earlier this year Sony Music, had tied up with NEXA, Maruti Suzuki’s premium automotive experience, where in the label’s brand partnerships division had been entrusted with managing NEXA’s music content solutions for their Consumer Loyalty App and In Store Music programming for its showrooms across the country. In addition, Sony Music also Deployed content and also Developed a complete Music strategy for the brand with Music related solutions, experiences and content to help build Nexa’s premium brand image amongst the Music Community.
Commenting on the same Kiran Dcruz, National Head Brand Partnerships, Sony Music India says, “We arrived at a structured approach to use music effectively based on extensive research and understanding of Nexa brands’ fans and their music consumption pattern thus establishing Nexa Music Lounge, a platform providing the best of classic international music by some of the most talented Indian artists that include Monica Dogra and Vishal Dadlani. We are extremely happy with what we have been able to create and so is the team at Martui Nexa”
These artists have given a fresh outlook to popular International songs by re-creating them in their own unique style. NEXA Music Lounge’s first track – ‘Come with me now’ by Vishal Dadlani & Monica Dogra created ripples in the online space with the track touching 3 million hits on YouTube & Facebook. The second track ‘Black Horse and the Cherry Tree’ performed by Monica Dogra also garnered 3 Million views in just 10 days of launching. NEXA Music Lounge will continue to give individual expression to international music with many more reversions in the future.