March 29 2016, 20.32 PM IST || Pocket News Alert
Participate in the one-of-its kind digital spin off ‘Kapil Se Mil’ to feature on the upcoming
‘The Kapil Sharma Show’ on Sony Entertainment Television, starting April 23rd, Sat- Sun 9 p.m.
Sony LIV, Sony Pictures Networks’ (SPN) premium digital video entertainment platform, has always been a pioneer when it comes to taking an innovative approach to entertaining its audience. With a firm finger on the pulse of its viewership, it is now all set to offer them a one-of-its-kind opportunity to meet Kapil Sharma and his family. Ardent fans who swear by Kapil’s comic shenanigans can now get a chance to be a part of the show through a digital initiative by Sony LIV called ‘Kapil Se Mil’.
A digital spin-off on the original show, ‘Kapil se Mil’ invites anyone who thinks he/she has a funny bone to a unique challenge of making the ‘Badshah of Comedy’ laugh for a change! All one has to do is upload a funny video of himself/herself on Sony LIV out of which the best videos will entitle a select few to get on ‘The Kapil Sharma Show’ to see Kapil and his team live! This is the perfect chance to not only bag an opportunity of a lifetime to get up-close and meet the man who makes millions laugh but also witness the most popular stand-up comedian in action. The winner could also be a part of the show.
Comments:
Uday Sodhi, EVP and Head – Digital Business said,
“While we continue to maintain our leadership position of offering the best entertainment through the digital platform, we are constantly looking for out-of-the-box initiatives to engage our audience. Kapil’s signature style of comedy has earned him an indubitable reputation of being one of the most sought-after comic actors in India. We are leveraging the same to garner people’s interest for ‘Kapil Se Mil’ and are confident of receiving a great response to this initiative that encourages them to put their comic streak to test.”
He added, “The sheer popularity Kapil Sharma enjoys gave us immense scope to come up with the idea of offering his fans an opportunity to get on his show. With ‘Kapil Se Mil’, we wish to amplify the mass appeal for ‘The Kapil Sharma Show’ that marks the return of India’s favourite comedian on TV as well as fulfills the aspirations of many to be part of the laughter riot.”
Kapil Sharma
“It gives me great pleasure to be part of Sony LIV’s Kapil Se Mil initiative which will heighten viewers’ interest and level of involvement in our upcoming show on Sony Entertainment Television. A lot of people have often approached me to know about how they can be part of it and with Kapil Se Mil, we are giving viewers a chance to unleash their raw potential for comedy and get their share of the limelight on the show. It gives me a chance to interact and engage with them which I eagerly look forward to.”
Sony LIV:
Sony LIV is the first premium Video on demand (VOD) service by Sony Pictures Networks’ (SPN) providing multi-screen engagement to users on all devices. Launched in January 2013, it enables users to discover 20 years of rich content from the network channels of Sony Pictures Networks’ Pvt. Ltd. It also provides a rich array of movies, strong line-up of events across all sports, shows, music, product reviews.
With 20 million app downloads so far, LIV is the first amongst its competition to provide original exclusive premium content.
As a true pioneer in its space, Sony LIV launched India’s first-ever original show exclusively for the online platform earlier this year. With#LoveBytes, it became the country’s first digital video-on-demand (VOD) platform to introduce an innovation of this nature
About Sony Pictures Networks India (SPN):
Sony Pictures Networks India (SPN), (formerly Multi Screen Media Private Ltd.), is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels.
As a leading television network in India, SPN comprises of Sony Entertainment Television (SET), one of India’s leading Hindi general entertainment television channels; MAX, India’s premium Hindi movies and special events channel; MAX 2, a second Hindi movie channel showcasing great Indian Cinema; SAB, a family comedy entertainment channel; PIX, the English movie channel; AXN, the leader amongst English Entertainment Channels; AATH, the Bangla movie channel, MIX a refreshing Hindi music channel; SIX and SONY ESPN – the cluster of sports entertainment channels and LIV – the Digital Entertainment Channel, and, SPN’s Motion Pictures division, formerly MSM Motion Pictures.
Sony Pictures Networks India is in its 21st year in India.
