This Valentine’s Day Celebrate #EveryDayLove with CaratLane

Posted by: at 2/02/2017 02:04:00 am
This Valentine’s Day Celebrate #EveryDayLove with CaratLane

Traditionally, Valentine’s Day is centred around mushy romantic love between couples. However, this Valentine’s Day, CaratLane, India's leading omni-channel jeweller has set out to change course and recognise #EveryDayLove - the kind that may not sweep us off our feet, but makes our lives a little brighter every day  through the most subtle gestures.


Atul Sinha, Senior Vice-President, Marketing, said “Celebrating Valentine’s Day has gained a lot of popularity in India, but most people think of it as a celebration of love between couples. The truth is, that in our lives, there are several people who show us love through their everyday acts of love and kindness. This Valentine’s Day we wanted to encourage people to recognise and celebrate the love that they see in their everyday relationships. We have launched a range of jewellery collections that include motifs like lovebirds, bows, hearts, initials and personalized trinkets to celebrate the love in different relationships.”

To celebrate #EveryDayLove, CaratLane has also come up with two heartfelt videos that strike a chord with everyone who want to thank or appreciate the special people in their life. Conceptualised and produced by ‘Famous Innovations’, these videos showcase new-age relationships with a fresh approach to Valentine’s day. They celebrate the beauty of love in everyday life and elevate these moments with CaratLane.

This Valentine’s Day Celebrate #EveryDayLove with CaratLane

This Valentine’s Day Celebrate #EveryDayLove with CaratLane

This Valentine’s Day Celebrate #EveryDayLove with CaratLane

This Valentine’s Day Celebrate #EveryDayLove with CaratLane

This Valentine’s Day Celebrate #EveryDayLove with CaratLane

This Valentine’s Day Celebrate #EveryDayLove with CaratLane

This Valentine’s Day Celebrate #EveryDayLove with CaratLane


“Valentine’s Day has always been seen as couple’s day. But of course, love isn’t just limited to couples or to one day. And as a brand which stands for every day jewellery, we decided to talk about the love that we see and experience every day. The love that touches our lives in small, but very significant ways. These films spin the idea of "love" on its head, and thereby show the gifting of jewellery in a new light. We're telling people that on Valentine’s you can gift something to your mom, sister, brother, dad, roommate or anyone who is close to your heart.” said Raj Kamble, Founder and CCO Famous Innovations.

The Colleague Film

Facebook: https://www.facebook.com/caratlane/videos/10155005864568545/

YouTube: https://www.youtube.com/watch?v=a6irRDj2_v4


Director - Amit V Masurkar

Production House - QED Films

P.S: There is another film coming up soon! Do watch out for it.


Director - Amit V Masurkar

Production House - QED Films


About CaratLane:

 CaratLane - a Tanishq partnership, India’s first omni-channel jewellery brand was founded in 2008, by Mithun Sacheti and Srinivasa Gopalan, with a simple but courageous objective – to make beautiful jewellery accessible, affordable and forever wearable. All CaratLane collections draw design inspirations from a strong historical legacy and interpret them in a modern theme. With the new-age woman as a muse, the design philosophy at CaratLane is to make jewellery which makes the wearer ‘feel’ beautiful, drawing out her compelling individuality, inner confidence and self-esteem.


 With a strategic investment from Titan Company Limited, CaratLane is now partners with India’s largest retail jeweller Tanishq. The partnership aims to work towards a common mission – to offer customers beautiful jewellery and a distinctive shopping experience that fits today’s values and lifestyles - enabling CaratLane to grow as India’s 21st century jewellery brand.

CaratLane is also known for its signature jewellery-buying experience across all platforms. Along with the website, which is India’s largest online jewellery destination, CaratLane, has over 13 brand stores across the country. The stores bring the seamless jewellery buying experience with a no barrier access to all jewellery, along with Magic Mirrors for virtual try-ons. CaratLane also pioneered a unique Try@Home feature for jewellery buyers in the country, where customers can book an appointment, get their desired jewellery delivered at their doorsteps, and try them at their comfort with no-obligations to buy.

 Further CaratLane also launched a revolutionary virtual try-on app – the Perfect Look App – which enables jewellery buyers to try multiple pieces without, literally, having to putting them on. CaratLane integrates the StreamLaneTM system to eliminate inefficiencies in the supply chain. It keeps the overheads low and enables CaratLane in efficient delivery, along with bringing forth savings of up to 25% over retail costs to customers, while continuing to give the best quality.

 Facilitating the diamond-buying experience in India, CaratLane stores include a Solitaire Lounge to assist diamond buyers to find the perfect solitaire. CaratLane diamond consultants are also available 24X7 at toll-free number 1-800-102-0103.

To know more about CaratLane: Visit www.CaratLane.com

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