Mercedes-Benz successful in arresting sales decline from previous quarter amidst returning consumer sentiments
3,327 units sold in the July-September 2016 period (April-June 2016: 2975 units | +12%)
The SUV portfolio comprising the GLA, GLC, GLE, GLE Coupé, GLS and G-Class, grew the strongest in the June - Sep 2016 period
Sales commencement in Delhi NCR, new product launches and onset of festive season together helped sales growth from last quarter
Three stunning products and four dealership inaugurations to continue Mercedes-Benz’s product offensive and network expansion in the last quarter of the year
Chandigarh, 10th October, 2016: India’s largest luxury car brand Mercedes-Benz, witnessed a 12% growth in the period July-September 2016 compared to the previous quarter (April-June 2016). The company sold 3,327 units in the July-September period compared to 2,975 units in the April-June 2016 period. Mercedes-Benz sold 9,924 units in the January-September 2016 period.
Commenting on the sales performance, Roland Folger, Managing Director & CEO, Mercedes-Benz India commented, “Mercedes-Benz remains the undisputed market leader in the luxury car segment in India today. We are delighted to see green shoots emerging in our sales volumes compared to the previous quarter. Though the resurgence of sales is still slow, we are confident that it will gain pace in the remaining months. New products, especially the SUVs, combined with our strategic network expansion will boost customer sentiments, and we are confident of sustaining the momentum gained.”
Mr. Folger further added, “The growth in the third quarter was led by our SUVs which grew by 45%, followed by the sedans. The introduction of the localized GLC was a strategic move and we are encouraged by its strong response, and expect more customers to decide in favor of the GLC. There will be other exciting new models in the pipeline which will push our growth story further. Apart from this, the fact that we are the only luxury brand in India to offer a petrol variant in each product line, also contributed to our success story. With challenging market dynamics, the growth of Mercedes-Benz firmly reaffirms the strong consumer trust in the brand over the years. We believe, the implementation of GST will benefit the auto industry in entirety, by abolishing the current complexities in the tax structure and providing a uniform one."
The GLE remained the highest selling SUVs of the quarter followed by the GLA, the GLS and also the newly launched GLC. The GLC in particular witnessed high customer preference and Mercedes-Benz expects this trend to continue with the interest around the ‘Made in India GLC’ gaining traction across the whole country. Mercedes-Benz expects the GLC to emerge as one of its highest selling models. Amongst the luxury sedans, the C-Class emerged as the highest selling closely matched by the E-Class.
Mercedes-Benz India provides complete peace of mind to customers with its innovative service and finance programmes. Mercedes-Benz cars are equipped with 2 years standard warranty and additionally a one year ‘Star Care’ program as standard. Customers can also avail benefits from the 4th year extended warranty, with no mileage restriction. Mercedes-Benz Financial Services offers a full range of unique finance and insurance services which support the customers in providing value. These unique programmes comprise Corporate Star Lease, Star Finance, and Star Agility etc.
(All figures of Mercedes-Benz India are that of retail sales.)
Mercedes-Benz India Media Contacts:
Shekhar Das Chowdhury | firstname.lastname@example.org |+91 98508 36477
Reuben George | email@example.com | +91 98239 69057
About Mercedes-Benz India:
Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and boasts of more than 130 years of cutting edge innovation in the luxury automobile industry globally. Set up in 2009, Mercedes-Benz India’s world class production facility is spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises. The production facility now carries an investment of INR 1000+ crores and has the largest installed production capacity for any luxury car maker in India.
Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 500, S-Class, E-Class, C-Class, CLA luxury sedans and the GLA, GLE and the GLS luxury SUVs. The CKD GLC is the 9th product added to Mercedes-Benz’s local production portfolio. Completely Built imported cars portfolio includes the A-Class, B-Class, CLS, E-Class Cabriolet, S-Class Coupé, GLC and the S 600 Guard a range of other Guard vehicles etc. The product portfolio also comprises the iconic off-roader Mercedes-AMG G 63 as well as a wide range of other Mercedes-AMG performance cars like the AMG CLA 45, AMG C 63 S, AMG S 63 Coupe, AMG GL 63, AMG S 63, AMG GLA 45, GLE 450 AMG Coupe, AMG GT S sports car and the AMG SLC 43. Given Mercedes-Benz’s continuous success in India across myriad spectrum of sales, network, operations, services, finance, etc. 2016 will be the cornerstone to inculcate the spirit of winning despite emerging market challenges.
‘Winning with Mercedes-Benz’ philosophy is also derived from the unrivalled success created by the Mercedes-AMG Petronas F1 team in the highly competitive Formula 1 in the past years. In 2016, Mercedes-Benz will initiate a range of innovative customer oriented initiatives which are ‘winning’ in nature and will further underline the brand’s strong customer centric approach. In 2016, Mercedes-Benz began its ‘winning’ motto with the launch of the fascinating GLE 450 AMG Coupe, as the first product of the year. This was followed up with the introduction of the Mercedes-Maybach S600 Guard which is the costliest product from Mercedes-Benz India fleet, yet. Mercedes-Benz also introduced the S400 flagship sedan and also the luxurious SUV GLS 350 d. The quintessential SUV that strengthens the SUV portfolio of Mercedes-Benz is the GLC and this was launched in June. The sixth launch of the year, AMG SLC 43 got launched in India nearly after four months of its international debut with the 43 nomenclature for the first time in India.
The seventh launch is the petrol variant of the highest selling SUV, GLE 400 4MATIC. The versatile GLS 400 4MATIC with a petrol variant becomes the eighth launch of the year.
Underlining the service excellence achieved in India, the company has also been ranked number one in the prestigious J.D. Power Customer Service Index 2015, among all the luxury brands for the second year in a row. Mercedes-Benz India also registered a historic 32% year-on-year growth by selling 13502 units in the Jan–December 2015 period and became the No. 1 luxury car brand in terms of sales volumes. Mercedes-Benz scripted historic sales for the 2015-16 Fiscal Year, selling 13,558 units between April 2015 and March 2016. The company has maintained steady sales growth by selling 6,597 units from January to June 2016 period. The brand has won as many as 30 prestigious automotive awards conferred by different media houses across India, the highest won by any luxury automotive brand in India this year.
Mercedes-Benz launched one-of-its kind, innovative service programme, ‘My Mercedes-My Service’. With the launch of this programme, Mercedes-Benz aims to completely redefine the after-sales experience by digitizing service process and create an unparalleled benchmark in the luxury car service do-main. ‘My Mercedes-My Service’ programme comprises industry first initiatives like ‘Digital Service Drive’, ‘Premier Express Service’ and innovative ‘Service Products’.