Invests Rs. 85 crores towards ATL & BTL activities during festive season
· Assured gifts on Panasonic LED TV’s and ‘Assured 2 Win’ Gift offer on all Home Appliances
· Exciting promotional offers on Televisions, Refrigerators, Washing Machines, Purifiers, ACs and Microwaves
· Extended warranties and attractive consumer finance offers available across brand stores
· Festive Marketing investment of Rs. 85 crore towards ATL and BTL activities across India
New Delhi, September 20, 2016: To celebrate the auspicious occasion of Diwali, Panasonic India Pvt. Ltd today introduced its special ‘Assured 2 Win’ festive offer to tempt its customers this festive season. This offer assures the customers to win assured gifts on all Home appliances and Panasonic LED TV’s. As a part of its marketing strategy, Panasonic will be investing Rs. 85 crore towards festive ATL and BTL activities across India. Staring from September’16 to November’16 the company has introduced exciting promotional offers for its customers across all product categories including Televisions, Refrigerators, Washing Machines, Purifiers, Air-Conditioners and Microwaves.
The promotional offers will be valid from today, 20th September to 16th November, 2016 across all authorized Panasonic outlets and stores. Apart from special offers, extended warranty and attractive finance deals will be provided on selected products. In addition, the company will also offer interest-free credit and attractive EMI schemes for its customers.
Speaking about this year’s festive offers, Mr. Manish Sharma, President and CEO, Panasonic India said, “As our customers prepare themselves for the festive season, the consumer sentiments amidst the festivities is already at a high point, and it is an exciting time for us to be part of their celebrations. With this year’s Diwali offers we want to ensure that our esteemed customers get maximum advantage through our exciting promotional and attractive assured gifts offer. Panasonic’s Assured 2 win offer, is a small endeavor on our part to add sparkle to this festive season.”
Highlighting on the Diwali offers, Mr. Ajay Seth, Head- Sales & Services, Panasonic India, said, “At Panasonic, we aim to provide products and services that offer more value to our customers. Adding greater joy on Diwali, this year Panasonic brings in assured gifts offer, extended warranties, attractive financial offers which will be available on all product categories. To make it more exciting for our customers the ‘Assured 2 Win- Gift offer’, on all Home appliances & Panasonic LED TV’s, include Holiday Voucher of 3Days/2nights, Swarovski Jewellery worth Rs.4500/- etc. With this year’s festive offers, we wanted to ensure that our customer’s joy lasts long.”
About Panasonic India
Panasonic makes available in India & South Asia its wide range of consumer electronics, home appliances like LED & DVD players, Home Theatre Systems, Cameras, Camcorders, Car Audio Systems, Air Conditioners, Washing Machines, Refrigerators, Microwave Ovens, Automatic Cookers, Vacuum Cleaners and an extensive range of system products including communication like Phones, High Definition Videoconferencing, Professional Audio Video products like Broadcast Cameras, Projectors and Displays, Business Solutions including Printers, Whiteboards and Security solutions. The company currently has a workforce of about 13,000 in India & South Asia. For more information on the company and the Panasonic brand in India