Lupin, Sun Pharma, Cipla and Dr.Reddy’s Laboratories top India’s Most Reputed Pharmaceutical list

Posted by: at 8/17/2016 04:52:00 am

Domestic brands rule the reputation charts

Mumbai, India, 17thAugust 2016: Mumbai based Lupin Pharmaceuticals tops in Reputation in the Pharmaceutical sector leading India’s Most Reputed Pharmaceutical Brands list. Sun Pharma is the second Most Reputed Brand with a 52% lower Brand Rep Score and Cipla is at 3rd position with a Brand Rep Score 28% behind the previous ranked. At India’s fourth Most Reputed Pharma Brand is Dr.Reddy’s behind 71% in terms of Brand Rep points. Among global brands GSK leads the way followed by Pfizer with a Brand Rep Score 73% below the leader among International pharmaceutical companies. Abbott’s Brand Rep Score was 12% lower, ranking it India’s 3rd Most Reputed among International brands. There were 41 Domestic and 17 International pharmaceutical brands listed in the study by BlueBytes conducted in association with TRA Research (both part of the Comniscient Group) which released ‘Indias Most Reputed Pharmaceutical Brands 2016’. This report is the second in the India’s Most Reputed Brands series, and the company is set to launch a report each month covering different sectors. The study evaluates brands Brand Reputation by analyzing media perception and consumer perceptions.

“India’s Reputation as the largest producer of generic drugs in the world has become vulnerable in light of the changing patent regime in the country. Reports say that by 2020, India is likely to be among the top three pharmaceutical markets by incremental growth and sixth largest market globally in absolute size. Reputation is defined as a measure of the effectiveness of transmitted belief about attitudes showcasing Respect – and our report measures the consumer Respect for a brand and also its transmission by measuring the media quotient. Given the importance of this sector for the economy and to the public, brands should concentrate on building and maintaining their Reputation to stay ahead in the changing world,” said Pooja Kaura, Chief Spokesperson for India’s Most Reputed Brands.

India’s Most Reputed Pharmaceutical Brands was a study conducted within the Pharmaceutical industry with BlueBytes analyzing news of 58 pharma brands in all the major English and Hindi print media (newspapers and magazines) across 9 cities as a representative of the news across all media. A total of 24,414 articles pharma news were analyzed between July 15, 2015, and July 16, 2016. In addition to news analysis, the consumers perception was also studied and this part of the analysis was contributed by TRA Research, which interviewed 2,500 consumer-influencers on the aspect of Respect. The 60-page, soft-bounded report is available for Rs. 999/-.

Indias Most Reputed Brands

‘Indias Most Reputed Brandsis a product of BlueBytes in association with TRA Research, both nestled under the Comniscient Group. The companies bring together a unique synergy in the business of Reputation Measurement. The Report leverages their unique specialities BlueBytes, which is focussed on measuring transmission of respect as perceived via the Print Media, and TRA, which specialises in measuring consumer perception. BlueBytes tracks all the brandsnews in all the major English and Hindi print media (newspapers and magazines) across 9 cities as a representative of the news across all publications. While TRA Research contributes with interviews on 2,500 consumer-influencers on the aspect of Commanding Respect. ‘Indias Most Reputed Brandsis a one-of-a-kind study. BlueBytes and TRA Research are geared towards mapping the Reputation topography of different sectors.

About BlueBytes

Founded in 2003, BlueBytes, a part of the Comniscient Group, is India’s leading media-analytics company with making it an indispensible tool for tracking, managing, and analyzing media coverage from print and online sources. BlueBytes News offers media analyzes 4,000 articles daily and extends services to 250 marquee clients from 20 diverse sectors. This year Bluebytes plans to launch 12 reports of India’s Most Reputed Brands from different sectors and last Month the company launched India’s Most Reputed Aviation Brands.

About TRA Research

TRA Research (formerly Trust Research Advisory), a part of the Comniscient Group, is a Brand Intelligence and Data Insights Company dedicated to understanding and analysing stakeholder behaviour through two globally acclaimed proprietary matrices of Brand TrustTM and Brand AttractivenessTM. TRA Research conducts a primary research with consumers and stakeholders to assist brands with their business decisions based on our insights on Consumer Behaviour. TRA Research provides Competitive Intelligence Reports mined from more than 15 million data-points on brand intangibles of 20,000 brands and also provides bespoke studies based on the same matrices. TRA Research is also the publisher of 'The Brand Trust ReportTM and of 'India's Most Attractive BrandsTM.

INDIAS MOST REPUTED PHARMABRANDS LISTING

Brand Rep Rank
Overall Industry Reputation
Brand Rep Score (in 100,000's)
1
Lupin
90,054.5
2
Sun Pharma
43,596.3
3
Cipla
31,245.1
4
Dr. Reddy's Laboratories
9,163.4
5
GSK
3,203.3
6
Glenmark
2,311.9
7
Zydus Cadila
1,401.8
8
Biocon
1,064.7
9
Pfizer
854.56
10
Abbott
748.68
11
Aurobindo
596.70
12
Novartis
389.50
13
Torrent Pharmaceuticals
299.17
14
Wockhardt
197.30
15
Sanofi
196.44
16
Piramal Pharma Solutions
157.31
17
Alkem Laboratories
101.76
18
Mylan
88.214
19
Ajanta Pharma
83.140
20
Mankind Pharma
77.776
21
Natco Pharma
76.409
22
Roche Pharma
67.982
23
AstraZeneca
49.795
24
Serum Institute of India
24.857
25
Jubilant Life Sciences
19.8546
26
Merck  Sharp & Dohme
18.6425
27
IPCA Laboratories
8.3754
28
Alembic Pharmaceutical
6.9812
29
Eli Lilly
5.8513
30
Unichem Laboratories
4.6476
31
Novo Nordisk
4.2034
32
Bristol-Myers Squibb
3.43297
33
Intas Pharmaceutical
3.21393
34
Emcure Pharmaceuticals
2.49302
35
Merck Group
2.35349
36
Orchid Pharmaceutical
2.15080
37
Elder Pharmaceuticals
1.90650
38
RPG Life Sciences
1.54488
39
Dishman Pharmaceutical
1.50490
40
Suven Life Sciences
1.30901
41
Panacea Biotec
0.77208
42
Daiichi Sankyo
0.76594
43
Aarti Drugs Limited
0.60078
44
Divis Laboratories
0.47089
45
Wyeth
0.38123
46
Sharon Bio-Medicine
0.22561
47
Indoco Remedies
0.15269
48
Zenotech Laboratories
0.05163
49
Indian Immunologicals
0.03362
50
Plethico Pharmaceuticals
0.01644
51
Ind-Swift Laboratories
0.01337
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