Vans Reengineers Iconic Footwear to Release an Expanded Range of Classic Lites for Spring

May 25,  17.42 PM IST || Pocket News Alert

The innovative Vans Classic Lites collection returns with an expanded line-up of colorways for spring. By infusing several Vans silhouettes with modern construction methods likeUltraCush™ Lite technology and a new ActionFit™ last shape, iconic footwear staples such as the Authentic, Old Skool, Sk8-Hi and Slip-Ontransform into Classic Lites models with improved fit, increased comfort and overall weight reduction. Emblematic of Vans legacy while signifying its progressive design ethos, the Authentic Lite, Old SkoolLite, Sk8-Hi Lite and Slip-On Lite are modified versions of their original vulcanized forms, presenting a diverse assortment of lightweight and comfort-driven Vans Classics.

The extensive Classic Lite offering showcases a range of solids and prints reminiscent of 50 years of design heritage. The solid-colored selection presents timeless color combinations such as black/white, navy/white, black/black, red and true white tones alongside a slew of washed, vintage-inspired installments of footwear. The printed variety reissues archived motifs such as the checkerboard, tropical and Americana patterns across the uppers of the Authentic Lite, Old SkoolLite, Sk8-Hi Lite and Slip-On Lite.

Vans Classic Lites is priced from Rs.3700/- Onwards. This collection can be availed at exclusive Vans stores in India. The store list is available on http://www.vans.co.in/store-locator/ . Also available at all leading online retailers and select department stores.

About Vans

Vans®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand. Vans authentic collections are sold globally in more than 75 countries through a network of subsidiaries, distributors and international offices. Vans also owns and operates more than 450 retail locations around the world. The Vans brand promotes the action sports lifestyle, youth culture and creative self-expression through the support of athletes, musicians and artists and through progressive events and platforms such as the Vans Triple Crown of Surfing®, the Vans U.S. Open of Surfing,Vans Pool Party, Vans Custom Culture, Vans Warped Tour®, and Vans’ cultural hub and international music venue, the House of Vans.

Vans, “Off The Wall” Since ’66

http://www.vans.co.in/

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Wrangler Flags off True Wanderer 5.0

May 11 2016,  18.37 PM IST || Pocket News Alert

After 4 successful seasons, Wrangler True Wanderer 5.0 is better and bigger than ever before. Powered by xBHP, Wrangler True Wanderer is an annual event that provides a platform for riders to showcase their love for the open road and the passions that fuel their wanderlust.

Wrangler has concluded its nationwide search for the top 10 True Wanderers and is sending them for the ride of a lifetime. Kitted out in the best of Wrangler’s Ride Ready range of apparel and flagged off from an exclusive Wrangler store in their city, the True Wanderer finalists will go on a 7-day road-trip. Each rider will create his/her blog on wrangler-ap.com/in and post daily updates with photos, videos about his/ her experiences on the road.

Rishad was flagged off from the Wrangler store at High Street Phoenix, Lower Parel, Mumbai. 28 year-old Rishad is an avid biker from Mumbai. He rides a 1985 2-stroke Yezdi. He is styled in Wrangler’s range of Sun Shield apparel and Silver Shield Denims. Follow his journey at www.wrangler-ap.com/in/ and fuel his journey with your votes.

The winner of True Wanderer 5.0 will be declared after the votes have been tallied and a panel of biking experts has judged the quality and adventure-quotient of their entries. The winner will win the title of Wrangler True Wanderer 5.0 and ride away on a Triumph Street Twin Motorcycle. He will also be featured in a Wrangler advertorial.

To know more about the event or to vote for your favorite True Wanderer, do visit the Wrangler website at wrangler-ap.com/in or the Wrangler Facebook page www.facebook.com/wranglerdenims.

About Wrangler

The heritage of Wrangler goes back literally a hundred years to 1904 when its original manufacturers - the Blue Bell Company was founded. Since then, Wrangler continues to inspire freedom, independence and self-reliance in its wearers. Wrangler denims were the first modern five-pocket jeans to be test-fitted and endorsed by real-life cowboy rodeos. The brand in India has come a long way, from a cowboy image it has today truly evolved to an “Urban Cowboy” image which is contemporary, fashionable yet rugged.

A part of VF Corporation -the world's largest apparel company, Wrangler has found a loyal consumer base in the Indian youth that swear by this unique fashion brand. Wrangler’s range of contemporary, comfortable and Ride Ready apparel is available at exclusive stand-alone stores, leading apparel stores and major department stores.

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Vans Honors its Golden Year with its Gold Pack Collection

April 19 2016,  12.18 PM IST || Pocket News Alert

Special Edition Footwear and Apparel Collection Commemorates the Brand’s Golden Milestone

In a continued celebration of its 50-year anniversary, Vans releases the Gold pack to further commemorate the momentous milestone of “Off The Wall” heritage. With an aesthetic inspired by its golden year, Vans presents a collection of footwear and apparel that features gold embellishments and archived prints to honor its design legacy. This robust 22-piece assortment includes iconic Vans silhouettes such as the Authentic, Classic Slip-On, Era 59, Old Skool and Sk8-Hi Reissue alongside a deluxe range of hoodies, hats, bags and tees.

The Vans 50th Anniversary Gold pack channels the brand’s heritage by highlighting significant design emblems such as the checkerboard, the Sidestripe and Duke Kahanamoku’s vintage aloha pattern in an elevated aesthetic. In the footwear offering, the checkerboard can be seen as a unique perforated pattern atop a golden Authentic and a multi-toned execution of the Classic Slip-On, while Vans’ coveted Sidestripe marks the panels of the Old Skool and Sk8-Hi Reissue. Inspired by legendary surfer Duke Kahanamoku, the floral motif is brought back from the archives as a premium foil print across an additional colorway of the Authentic and a dual delivery of Sk8-Hi Reissues. The Era 59 finishes the sneaker capsule with a hit of gold on its heel mustache.

Within the apparel and accessories selection, the golden theme is applied across three pocket tees in the men’s line-up alongside the 50th Zip Front Fleece, two 50th 6-Panel Snapbacks and the Old Skool 50th Backpack. The women’s variety brings follows up with a similar set including pocket tank tops, a slim tee, the 50th Hoodie, two Beach Girl Trucker Hats and the Realm Backpack. Traces of gold accentuate the patterned pocket compartments, zip hardware, logos and woven labels within each ensemble.

www.vans.co.in

About Vans

Vans®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand. Vans authentic collections are sold globally in more than 75 countries through a network of subsidiaries, distributors and international offices. Vans also owns and operates more than 450 retail locations around the world. The Vans brand promotes the action sports lifestyle, youth culture and creative self-expression through the support of athletes, musicians and artists and through progressive events and platforms such as the Vans Triple Crown of Surfing®, the Vans U.S. Open of Surfing,Vans Pool Party, Vans Custom Culture, Vans Warped Tour®, and Vans’ cultural hub and international music venue, the House of Vans

Vans, “Off The Wall” Since ’66

Facebook.com/vans

Instagram.com/vans_india

Twitter.com/Vans_india

Read More »