Sonalika ITL Export Division Reports 34% Growth

~Achieves 100% growth in August’16 vs. Aug 15 ~


Chandigarh, September 9, 2016: Sonalika ITL, one of the top 3 tractor players in India, reports 34% growth in their exports against a 1.5% decline across the industry in last 5 months (Apr-Aug 16). The company has exported 5043 tractors this year, against 3768 tractors that were exported last year for the same period.

On monthly basis, the company has registered 100% growth in exports in August’16 over the same month last year. Newer markets have contributed 50% of sales in this month. In Aug’16, Sonalika ITL exported 1010 tractors, which is more than double from Aug’15, where the count was 501.

Commenting on the performance, Mr. Deepak Mittal, M.D., Sonalika ITL said, “It’s a proud moment for us to achieve this milestone in last five months. During this time we have made successful inroads into most developed tractor markets of the world. We are the only Indian company which exports to 24 European countries and have also launched our tractors in USA and China which are the second and third largest tractor markets respectively.”

Sonalika ITL has been a pioneer from India in introducing newer technologies like CRDi technology complying with the most stringent European and American emission norms. Their sub compact tractor models, Solis 20hp and Solis 26hp, are very successful in the European market, along with the narrow tractor range Solis 60hp to Solis 90hp, which are best suited for orchard and vineyard application. Sonalika ITL has also pioneered the introduction of higher HP tractors like 110hp and 120hp to Global customers before any other company of Indian origin. The company takes pride in being the No.1 brand in Africa apart from being market leaders in countries like Algeria, Nepal, Myanmar and Bangladesh.

About Sonalika International Tractors Ltd:

Sonalika International Tractors Ltd. is the country’s only full range tractor manufacturing company which produces technologically superior tractors in a range of 20HP to 120HP. Today, Sonalika ITL stands as 3rd largest tractor maker in India and is recognized in both domestic as well as international markets as a formidable player. The company has earned the trust of over 6,00,000 customers globally across more than 80 Countries within a short span of 2 decades; which makes it one of the fastest growing tractor players in the industry.

To fulfill the increasing demand of tractors globally, Sonalika ITL boasts of Sonalika World Plant, a state-of-the-art integrated tractor manufacturing plant, strategically located in Hoshiarpur, Punjab. This plant has a capacity to manufacture more than 150,000 tractors annually.

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Sonalika ITL Leading Sustainable Development through its New Forum

~ Dignitaries from Government and Public Platforms to Attend the Event ~

~ Sonalika ITL Signed an MOU with UNIC ~

 May 23 2016,  16.44 PM IST || Pocket News Alert

Chandigarh, May 23, 2016: Sonalika Social Development Society, the CSR wing of Sonalika ITL organized a CSR Advisory Meet themed “Together Making a Difference”recently at the Taj Mahal Hotel, New Delhi.Ambassadors, President of RWA, Rotarians, Vendors, Bureaucrats, along with UNIC, National Information Officer for India & Bhutan attended the forum addressing and advising on social development issues.

The CSR Advisory Committee comprises of members from varied backgrounds advising on ongoing and upcoming CSR projects in the sphere of Women & empowerment, Water and sanitation, Youth &Child development &Environment.

Mr. Deepak Mittal, M.D.  Sonalika ITL says, “We believe it is not just a duty, but a privilege to serve the society because people have given us unwavering support from past 2 decades. Sonalika ITL has been continuously working for the betterment of the society, and because of this meet we were able to analyze scope of improvement in our CSR initiatives. Through this committee, we endeavor to work more efficiently for benefiting society at grass root level on various grounds like Women Empowerment, Water &Sanitation, Youth & Child Development and Environment. Furthermore, by signing the MOU with UNIC for India and Bhutan, we aim to increase visibility of Sustainable Development Goals by spreading awareness through a series of outreach events in society. “

Sonalika ITL showcased their CSR initiatives till date in this meet that were critically analyzed by the members of their advisory committee for enhancing the impact of their upcoming CSR plans. HE, Vladimir Maric, Ambassador of Serbia , HE Dr. Sabit Subasic, Ambassador of Bosnia and Herzegovina, HE Andrés Barbé González  Ambassador of Chile to India, Mr. Ajay Choudhury, IPS, OSD to LG, Mr. Ankur Garg, PA to MoCA are few of them.

By the end of this meet, Sonalika ITL signed anMOU with UNIC in the presence of Mr. Rajiv Chandran, National Information Officer, UNIC for India and Bhutan. This MOU is signed in pursuance of UN Secretary-General’s campaign to increase visibility of the Sustainable Development Goals.Sonalika ITL will contribute in this cause by spreading awareness through a series of outreach events in the period of next 5 years 2016 - 2021.

Also, Sonalika ITL felicitated the Johri Girls, who were trained for rifle shooting under the women empowering initiative “Udaan” and were recruited by the Indian Army and BSF. Other than this, many more beneficiaries were present at the event, who shared how Sonalika ITL benefitted them.

With the strong belief in the progress of people, environment and society at large, Sonalika ITL plans to further strengthen and expand its activities for social welfare.

About Sonalika International Tractors Ltd

Sonalika International Tractors Ltd. is the country’s 3rd largest manufacturer of tractors ranging from 20HP to 110HP. Today, Sonalika ITL is recognized in both domestic as well as international market as a formidable player. The company has earned the trust of over 6 lakhs customers in more than 80 Countries in just 2 decades which is a remarkable growth.

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TAFE to launch high performance ‘SMART’ Massey Ferguson tractor series for 2016

●     Transmission options - 12 or 16 speed with shuttle options that augment versatility, productivity and comfort

●     eSMART HYDRAULICS for precision farming, productivity and economy

●     iLEADTM technology – the new SMART key with electronic - Lead, Locate and Locking technology

●     SMART style and ergonomics with full front opening, ergonomic controls and contoured knobs

April 11 2016,  14.29 PM IST || Pocket News Alert

Bangalore, 11th April 2016: World’s third largest tractor manufacturer, TAFE - Tractors and Farm Equipment Limited, will unveil its all-new Massey Ferguson (MF) ‘SMART’ series of tractors. Adapting to the evolving needs of its discerning customers this range of versatile and highly productive tractors in the 30-60 hp segment uses superior and futuristic technology and features international styling and ergonomics, that is truly world class.

TAFE’s new MF ‘SMART’ series engineered with inputs from farmers, comes with a new range of transmission options that promises adaptability to any application or usage ensuring increased productivity with operator comfort. Some of the highlights of this range include TAFE’s signature transmissions, 12 speed RototracTM, 16 speed SuperShuttleTM and 16 speed ComfimeshTM. These tractors come equipped with a superior HAVTM Dual clutch, suitable for extensive heavy duty applications like loader, dozer and for haulage and harvesting. The new FST engines with the matching transmissions, carry forward the Massey Ferguson legacy of high performance with super economy.

The Massey Ferguson brand is recognized globally for its hydraulics, and the SMART series is further upgraded to offer unmatched hydraulic capacity through its unique COMBI-BOOST sytem, for quick lifting of heavy load.

The eSMART HYDRAULICS TM, uses precision electro-hydraulics to deliver better yield, productivity and operating cost.

The DTRB PTO boosts farm power and makes it suitable for Powervator and all PTO  applications. The flex-links ensure SMART hitching and unhitching of equipment, adding to the overall ease of use and delightful experience of operating the tractor. Customized hitch rails and oil-pipe kits for tipping trolleys as factory-fits make this an ideal tractor for haulage applications.

The MDSSTM brakes with FricpadTM offers SMART braking enhancing fuel economy and brake-life.

The iLEADTM advanced technology enabled SMART key electronically Leads, Locates and Locks the tractor – all at the finger tip of the operator, remotely.

The new operator station offers SMART international styling and unmatched operator ergonomics.

The new SMART range is equipped with both, 2 Wheel Drive (2WD) and 4 Wheel Drive (4WD) variants across the range with G4–4WD and T5–2WD, axle options. The range also includes tractors with a choice of manual and power steering with the Tonner axle that offers a larger wheel base for increased traction and stability.

About TAFE:

The world’s third largest tractor manufacturer and second largest in India by volumes with an annual sale of over 150,000 tractors; TAFE is one of the leading exporters of tractors from India with a turnover in excess of INR 93 billion. TAFE manufactures a range of tractors in the sub 100 HP segment in both the air-cooled and water-cooled platforms and markets them under its three iconic brands - Massey Ferguson, TAFE and Eicher. Its over 1000 strong distribution network covers the entire length and breadth of India. Apart from India, its products have found excellent acceptance in over 85 countries across the world, including developed countries in Europe and the Americas.

Apart from tractors and farm machinery, TAFE manufactures diesel engines, batteries, hydraulic pumps and cylinders, gears and transmission components, besides business interest in vehicle franchises and plantations. TAFE is committed to the total quality movement and three of its tractor plants are certified under ISO 9001 and ISO 14001.

TAFE was named the Best Employer in India 2013 by Aon Hewitt. It has also been presented, the TPM Excellence Award from the Japan Institute of Plant Management several times, the Frost & Sullivan - IMEA Award for significant progress towards reliable processes, the Regional Contributor Award for quality supplies from Toyota Motor Company, Japan, the Manufacturing Supply Chain Operational Excellence - Automobile Award at the second Asia Manufacturing Supply Chain Summit, the Agriculture Leadership Award by Agriculture Today magazine, the Corporate Citizen of the Year Award by Public Relations Council of India, and also are received Commendation for Significant Achievement on the journey towards Business Excellence by the CII-EXIM Bank - Business Excellence Award jury, etc. to name a few.

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Ashok Leyland launches the future generation Captain 40iT Tractor

February 1 2016,  22.44 PM IST || Pocket News Alert

(L to R): Mr. Anuj Kathuria, President – Operations, Ashok Leyland and Mr. Rajive Saharia, President – Trucks, Ashok Leyland with the newly launched Captain 40iT in Jaipur.

With a world class cab and innovative fuel efficient new drive train

JAIPUR, February 1, 2016: Ashok Leyland, flagship of the Hinduja Group, and one of the largest commercial vehicle manufacturers in the country, hosted the national launch of the first Captain 40iT tractor, from its popular Captain series of trucks in Jaipur today.

Co-created with drivers and users through an extensive study of their lifestyle, the new Captain 40iT has been designed specifically for Indian requirements. It has undergone more than 2.3 million kilometers of on-road testing, and extensive internal testing on Pave tracks and 6 posters, this new series of Captain Tractors offers a world class cab and innovative fuel efficient new drive train in the 40T / 49T range.

It features an intelligent engine management system- the dual data switch – that ensures optimal fuel consumption on empty and full loads at the flick of a switch. A flat torque ensures lesser gear shifts, while the CRS engine ensures optimal performance. The new Captain 40iT offers better pickup, ease of repair, and the highest cab tilt angle in the industry.

The Captain 40iT is powered by a turbocharged diesel engine that churns out 180 horsepower and generates maximum torque of 660Nm. The indigenously designed cab adheres to best ergonomic and styling standards, with spacious interiors, roof hatch and leg vent for ventilation and comfort in all weather conditions, lockers that can be opened from the outside for items required when the truck is parked, safe locker storage for valuables, comfortable sleeper berth, mobile charger, music player with a USB port, among others. It will usher in a new standard of driver comfort, and an optimal blend of performance and aesthetics.

The tractor segment has seen very good growth over the last few years, and constitutes almost 12% of TIV. Rajasthan alone contributes nearly 21% of the Tractor TIV, with tractors constituting nearly 50% of all MDV vehicles sold in Rajasthan. The new range of Captain 40iT tractors is fitting extension of the Captain range of vehicles, and an important addition to the Ashok Leyland portfolio.
Speaking on the occasion, Mr. Rajive Saharia, President – Trucks, Ashok Leyland, said, “Captain 40iT reflects the same comfort, reliability, efficiency and versatility that the Captain series of trucks is renowned for, and comes to the market after extensive testing and proven reliability. It offers versatility and adaptability not experienced in the segment before. I am confident, the new Captain 40iT will maximise productivity and enhance returns on our customers businesses.”

Ashok Leyland’s latest product is being manufactured at the company’s state-of-the-art facility in Pantnagar, Uttarakhand.

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