“If we want to reach real peace in this world, we should start educating children” – Mahatma Gandhi
INDIA,
5th September 2015 – In September 2016, world leaders, including Indian
Prime Minister Narendra Modi, will mark the first anniversary of the
adoption of the United Nations Sustainable Development Goals. These
Global Goals are a global plan to end poverty, reduce inequalities and
combat the threat of climate change by 2030.
The World’s Largest
Lesson provides a unique opportunity for children and young people to
engage with the SDGs. Launched in September 2015, lessons have taken
place in 160 countries. Participating schools used original learning
materials about the Global Goals that were translated into 25 languages.
The materials included lesson plans, comic books and an animated film
introduced by Nobel Peace Prize winner Malala Yousafzai, tennis champion
Serena Williams and international football star Neymar Jr. In India
alone, the World’s Largest Lesson reached an estimated 3 million
children who watched an animation film on the Global Goals.
On
the occasion of National Teachers Day, 250 eminent educationalists, UN
Global Goals champions, members of civil society, UN bodies, corporates,
youth groups, students, teachers and one of the esteemed ambassadors of
the World’s Largest Lesson, Indian Actor and youth icon Sonam Kapoor,
gathered at GEMS Academy, Gurgaon, to launch The World’s Largest Lesson
India, the India chapter of the programme, which aims to teach every
child in India – nearly 360 million - a lesson about the Global Goals.
Powered
by India partner GEMS Education, the world’s largest K-12 private
education provider, and implemented in partnership with UNICEF, The
World’s Largest Lesson India will encourage schools to teach at least
one lesson on the Global Goals, to make sure children understand and are
empowered by the commitments their country has made to ending poverty,
inequality and climate change by 2030. Schools are then encouraged to
support students to take action to help achieve the goals.
India
is a global leader economically and in technology, and has every
potential to become a front-runner in ending poverty. The country is at
the crossroads of transformation and several strides have been made to
address national and global issues, but more can and needs to be done.
With over a quarter of the world’s population being under the age of 14
years old and with India having the largest youth population in the
world, children and young people will be most affected by the
implementation of the goals. The World’s Largest Lesson India initiative
aims to engage children and young people in the ambitions of the goals
and encourage their participation in this process of change.
The
World’s Largest Lesson is an initiative by Project Everyone, an
organisation conceived by Writer, Director, Comic Relief Cofounder
& UN SDG Advocate Richard Curtis to make the Global Goals famous, so
that they stand the greatest chance of being achieved. Speaking about
the launch of World’s Largest Lesson India, he said, “We are delighted
to launch the World’s Largest Lesson India and are grateful to our
founding partner GEMS Education for making this happen. We are
overwhelmed with the incredible support of partners such as Reliance
Group, tGELF, the very talented Sonam Kapoor and countless others for
helping us to engage children in the Global Goals.
Children and
young people are right at the heart of the Global Goals agenda. The
World’s Largest Lesson is based on the idea that if children right
across the world grow up knowing about the goals and feeling positive
that this is practical plan with a deadline that they can fight for,
then I truly believe that this will help them become the first
generation to end extreme poverty, the most determined generation to
fight inequality and injustice and the last generation to be threatened
by climate change. The World’s Largest Lesson is just the first step in
this but it’s a very important one and we’re delighted that India’s
children can take part. “
GEMS Education is the founding
strategic partner for The World’s Largest Lesson India campaign and
powers all activities in India. Speaking about their association, Mr
Amreesh Chandra, Group President of GEMS Education said: “With India
accounting to nearly 17% of the world’s population, we have a strategic
and resourceful advantage to reshape the world’s priorities, provided we
are equipped to understand and execute them effectively. Through the
World’s Largest Lesson initiative in India, we are leveraging the GEMS
network - 175 schools, over 70,000 children and over 6,000 teachers in
India - to spread knowledge of the global goals, pivotal to pursuing
national and world development.
With 17 global goals for
sustainable development to be achieved in the next 15 years, GEMS
Education sees this as a priority to teach the next generation of world
leaders. As a value driven institution, GEMS Education has already been
encouraging students across its international campuses to embrace
responsibility for over the last 55 years; and today we are looking
beyond us, and reaching out to the country as a whole to help propagate
the world’s priorities – the UN global goals”.
UNICEF Executive
Director Anthony Lake said: “The World’s Largest Lesson will do more
than teach children about the global goals. It will engage them in the
effort to achieve those goals – educating them about the challenges that
are shaping their futures and encouraging them to drive change in their
own communities. Young people can help achieve the global goals by
holding their leaders accountable for the promises they are making – and
by holding themselves accountable for building a better future for
everyone.”
During the event a number of individuals, corporates
and organisations confirmed to take action to support the World’s
Largest Lesson India initiative by spreading awareness of the lesson
plans through their distribution channels, networks, media reach, the
children and teachers they support, and employees.
Leading the
support is Reliance Group, one of India's largest business conglomerates
who were also the first corporate partner for the 2015 India campaign.
This year, the group shall promote The World Largest Lesson India
initiative through its various customer-facing platforms. Other notable
pledges came from NGOs; Akshaya Patra, the world’s largest free midday
meal programme reaching over 1.4 million children in India, Save the
Children; and youth and education empowerment organisations such as The
Global Education & Leadership Foundation (tGELF).
With
GEMS Education’s support, The World’s Largest Lesson India programme has
produced new comics and animated shorts specifically created for
India’s children. Based on the popular animated superhero characters
Chakra the Invincible and Mighty Girl, created by legendary icon, Stan
Lee, Chief Creative Officer at POW! Entertainment and Sharad Devarajan,
Co-Founder & CEO of Graphic India. The comics will bring to life
through creative storytelling four key issues impacting India today*:
Goal 6 - clean water and sanitation (WASH), Goal 5 – gender equality,
Goal 4 – quality education, Goal 13 – climate action.
The comic
books will be translated into English and five regional Indian languages
- Hindi, Bengali, Marathi, Telegu and Tamil - and will be available to
download and view for free from 15th October 2016 from The World’s
Largest Lesson India website. The involvement of high-profile
personalities who will co-edit some of the comic books, will add further
appeal for the lesson programme amongst children.
The leading
comic book includes activities for children to help their understanding
of core issues and to encourage student action. One specific action
being encouraged is with World’s Largest Lesson India partner Design for
Change, an organisation that encourages students to create their own
change projects In schools. In partnership with GEMS Education, the
Design for Change “I Can” schools challenge will offer a prize to a
school that has created a sustainable change project in their community
and can link this to the ambition of a specific Global Goal.
Quote
from Sharad Devarajan, “Superheroes like Chakra the Invincible and
Mighty Girl have the power to connect with kids all across India and the
world through great stories that can not only take them into a place of
wonder – but also deliver strong social messages of optimism, hope and
change for a better tomorrow. Both Stan Lee and I are thrilled to
partner with The World’s Largest Lesson to have our characters support
the Global Goals in this exciting way.”
The World’s Largest
Lesson initiative has already attracted support from influential leaders
and public figures including Emma Watson, Actor and UN Women Global
Goodwill Ambassador and Sonam Kapoor, Indian Actor and youth icon.
The
World’s Largest Lesson India champion, Sonam Kapoor said: “The children
of today are the leaders of tomorrow. Values and lessons taught early
in the childhood can lead to a better understanding and emphasis for a
child on his/her future. This is exactly what the World’s Largest Lesson
India sets out to do – to engage children in the effort to achieve the
UN’s Global Goals by educating them of the challenges impacting their
futures and encouraging them to drive change in their own communities.
In my capacity as an ambassador, I seek to add further momentum to reach
the children of India for this noble cause.”
Today, The Worlds
Largest Lesson India is calling on every person and every organisation
to help deliver The World’s Largest Lesson India initiative, in schools
across the country. It is calling people to start delivering these
lessons from 19th September, the start of the global week to celebrate
the one-year anniversary of the adoption of the United Nations
Sustainable Development Goals. Let’s work together to make sure every
child learns about the commitments their government has made to end
poverty by 2030.
The World’s Largest Lesson India comic books are
available to download in English from The World’s Largest Lesson India
website: http://worldslargestlessonindia.globalgoals.org/ Regional
Indian language versions of the comic books will be available to
download from the website from mid-October 2016.
If you are interested in partnering with The World’s Largest Lesson India, please email wllindia@sterlingmedia.co.uk
About the World’s Largest Lesson
In
2015 the World’s Largest Lesson was developed, as part of Project
Everyone, to introduce children around the world to the Global Goals for
Sustainable Development in a lively, engaging way. Lessons took place
during the week of 28 September 2015 around the world, with 160
countries getting involved! In partnership with UNICEF and many other
global education organisations, it succeeded in capturing the attention
and inspiring the enthusiasm of millions of students in classrooms
around the world. In 2016 the World’s Largest Lesson continues around
the world and with new support from GEMS Education there will be a
specific, focused drive to reach children across the whole of India.
Launching on September 5th 2016 the initiative will work with a range of
partners over one year to reach as many children as possible.
http://worldslargestlessonindia.globalgoals.org/
Quote
from Sonam Kapoor, The World’s Largest Lesson India champion: “We learn
vital lessons every day in our lives and many of these lessons were
taught during our childhood. Children are the future of today’s world -
they must not only be nurtured but be empowered to be the change they
wish to achieve for themselves and others in this world. And this is
what The World’s Largest Lesson India programme sets out to do; it will
engage children in the effort to achieve the UN's Global Goals,
educating them of the challenges impacting their futures and encouraging
them to drive change in their own communities.
With India
having the world's youngest population, India has the potential to lead
this change and be a global benchmark country that eradicates poverty.
But this can only happen if children join this effort which means they
must be made aware of the goals that were agreed by our leaders, if
inspired to act, they can truly be a super-heroic force of positive
change. I pledge my commitment to add further momentum, to spotlight the
Global Goals and find opportunities to educate children of this,
through everything I do.”
*World’s Largest Lesson India Comic Books:
The comics will bring to life through creative storytelling four key issues impacting India today:
1)
Overview of the Global Goals – children will be given an
introduction to the Global Goals 193 world leaders agreed to achieving
through the lens of Goal 6 – clean water and sanitation (WASH). Only 33%
of the population in India has access to traditional sanitation with
77 million people lacking access to safe water. Furthermore, diarrhea
is the third leading cause of childhood mortality in India, and is
responsible for 13% of all deaths/year in children under 5 years of
age. Comic book synopsis: Chakra The Invincible and Mighty Girl learn
about the United Nations Sustainable Development Goals and meet a real
life superhero from Bangalore who is trying to help India conserve
water.
2) Gender Equality - Gender inequality in India
persists despite high rates of economic growth, and is particularly
apparent among marginalized groups. The government has launched several
commendable schemes to save and educate the girl child and the national
average has risen from 943 females per 1000 males. However, in many
parts of India it continues to remains low. Comic book synopsis:
Through a twist of fate Chakra: The Invincible switches bodies with his
best friend Leela and learns how differently Leela is treated at home
and in the world.
3) Climate Change – Climate change is
altering our environment affecting agriculture, water availability, and
sea-levels. It is increasing the intensity of natural disasters, the
rate of species extinction and the spread of vector-borne diseases.
India has committed to reduce the emissions intensity of its GDP by 20
to 25% by 2020 however India is still recognised as one of the world’s
biggest polluters. Comic book synopsis: Chakra The Invincible and Mighty
Girl discover that Climate Change is affecting far more than just the
weather and learn that urgent action is needed to switch to renewable
energy.
4) Education - All girls and boys have the right to a
complete free, equitable and quality primary and secondary education.
Since 2000, when countries committed themselves to the global education
goals, India has reduced its out of school children by over 90% and
Universal Primary Education has been achieved but there is a lot more
to be done. There are still an estimated 1.4million children out of
school between the age of 6-11yrs. Child labour is a significant
barrier to children staying in school, with nearly 12% of children
undertaking some form of child labour which children will read about
through the comic book. Comic book synopsis: Chakra The Invincible and
Mighty Girl discover how a vast number of children in India are not
getting the quality education they deserve and learn what can be done to
help ensure education for all.
Further information about The World’s Largest Lesson India’s Partners:
About Project Everyone & the Global Goals campaign
At
the United Nations Sustainable Development Summit on 25 September 2015,
193 world leaders adopted a set of 17 Sustainable Development Goals.
These ‘Global Goals’ are a plan of action to end poverty, combat climate
change and fight injustice and inequality. Project Everyone was devised
by filmmaker and campaigner, Richard Curtis and founded by two women,
Gail Gallie and Kate Garvey to make the Global Goals famous, so that
they stand the greatest chance of being achieved - if people know about
the Goals they can hold their governments, businesses and other
institutions to account. In the 7 days after world leaders formally
agreed the Goals on 25th September 2015, it is estimated that news of
the Global Goals reached 40% of the world’s population, which is over 3
billion people. Key drivers of this success were a text sent to 925
million people, radio programmes in 75 countries on 700 stations,
millions of school children in 160 countries receiving a lesson on the
goals and why they matter, a 1-hour TV programme shown in over 150
countries and homepage takeovers of Google, YouTube, Baidu, MSN, Bing
and many others. There was significant advertising presence with 140,000
poster sites around the world, and a film shown in cinemas in 35
countries.
www.globagoals.org www.project-everyone.org
About UNICEF
UNICEF
promotes the rights and wellbeing of every child, in everything we do.
Together with our partners, we work in 190 countries and territories to
translate that commitment into practical action, focusing special effort
on reaching the most vulnerable and excluded children, to the benefit
of all children, everywhere.
Follow UNICEF on Twitter and Facebook
About Graphic India
Graphic
India is one of India’s leading character entertainment companies
focused on creating superheroes, comics and stories through mobile and
digital platforms. Founded by media entrepreneur Sharad Devarajan,
Graphic India is owned by Liquid Comics and The Chernin Group. The
company’s partners and investors bring together decades of experience in
building businesses in character entertainment, media and India. The
Company is working with leading global partners including, Disney,
Cartoon Network, Rovio and many others on the creation of new characters
and superheroes for the Indian market.
About POW! Entertainment
POW!
Entertainment, Inc. (OTCQB: POWN), a multi-media entertainment company,
was founded by noted comic book writer Stan Lee, together with
award-winning producer Gill Champion and the late intellectual property
specialist Arthur Lieberman. POW!’s principals have extensive
backgrounds in the creation and production of original intellectual
properties, including some of the most successful entertainment
franchises of all time. POW! is utilizing Stan Lee’s historical
background by perpetuating his legacy while creating and developing all
new live-action films, television, digital games, merchandising,
licensing and related ancillary markets, all of which contribute to
global expansion. POW! partners with third parties and strategic
alliances, including studios and networks, in the production and
distribution of new POW! character franchises.
