Showing posts with label Study. Show all posts
Showing posts with label Study. Show all posts

Mastercard Girls in Tech Research: STEM subjects most promising choice of study & career amongst Indian girls



Bangalore, 17 February 2017 – The second edition of the Mastercard Girls in Tech research reveal that majority of girls in India prefer to pursue a career in science, technology, engineering and mathematics (STEM) for a stable profession and satisfying remuneration. The study was conducted in December 2016 across 2,270 girls between the age group of 12 – 25 across six countries in Asia Pacific.

Mastercard Girls in Tech Research: STEM subjects most promising choice of study & career amongst Indian girls


The research highlights that while gender gap in India still exists, there is greater acceptability amongst girls in choosing STEM subjects as a career choice with only 34 per cent of girls opting for non-STEM profession. As expected, parents were identified as the key barriers for girls to choose STEM subjects. 40 percent of the respondents felt that educational institutions can help improve the situation, by preparing female STEM undergraduates for STEM careers by way of offering more internship opportunities.


Further the research sheds light on the sentiments around career planning and job satisfaction amongst professionals and students studying STEM & non - STEM subjects in India. It signifies that a majority of STEM graduates were clear on their choice of career and decided to pursue the stream in college at 21 years of age. With a high job satisfaction, 68 per cent of STEM professionals found employment in less than 6 months as against non-STEM professionals who took a year to decide on their career choice. It was also ascertained that these non – STEM professionals indicated a 33 per cent lower job satisfaction.


“The results of the research show us that STEM as a field of study and a career choice is one that is not only fulfilling, but it has the depth and breadth to satisfy first job seekers. However, while the results are encouraging, they highlight some deeply held misconceptions by young girls and young women with regards to the study and pursuit of STEM – they still believe it’s a man’s world in STEM and that the path is difficult. In fact, careers in STEM afford women the opportunity to positively impact the world through their leadership and creativity. To build future generations of women leaders in STEM, we must continue to inspire, engage and cultivate an interest in STEM among girls at an early age,” said Georgette Tan, Senior Vice President, Communications, Asia Pacific, Mastercard.


Key findings of the research:


Attitude towards STEM: 

·         India has a slightly higher participation of STEM in school among 15-19 year olds (66 per cent) compared to the regional average (60 per cent). Main reasons for pursuing STEM studies are performance in the subjects, higher salary in future, and passion for STEM

·         Self-appraised interest and performance in STEM subjects are indicators of intention to study STEM in future. STEM intenders rated themselves higher in both interest and performance in STEM subjects compared to non-STEM intenders



STEM as a career: 

·         Indian girls who are currently studying or intending to study STEM have strong desires to work in STEM -of those aged 15-19, about 80 per cent of STEM intenders or majors are planning to work in STEM after completing their studies

·         They are drawn to the opportunities for career advancement and continuous learning offered by a STEM career

·         When considering a career path, suitability for women is rated less important than interest level and job security


The second edition of the Girls in Tech study by Mastercard has for the first time included first jobbers who are recent STEM graduates – in both STEM and non-STEM careers – in its survey pool, hoping to continue to use these insights to help its efforts in attracting more young girls and women to pursue STEM careers. The study adds to ongoing efforts in STEM by the company, complemented by its successful signature Girls4Tech education program, where employees are engaged as role models and mentors, to showcase Mastercard’s innovative payment technology and demonstrate the value of STEM-related subjects and careers through various exercises. The hands-on, inquiry based program was created by the company’s top engineers and technologists, and has in the past year rolled out to markets in Asia Pacific such as Australia, India, China and Singapore.


Methodology

The Mastercard ‘Girls in Tech’ research was conducted via an online survey with 2,270 girls aged 12-25 years old in six countries (Australia, China, India, Indonesia, Malaysia and Singapore) in Asia Pacific. The interviews were conducted in December 2016 with parental consent for minors.



About Mastercard

Mastercard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry.  We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories.  Mastercard products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone.  Follow us on Twitter @MastercardIndia and  @MastercardAP join the discussion on the  Beyond the Transaction Blog and  subscribe for the latest news on the  Engagement Bureau.

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Mom’s belief - Fight Autism with regular parents-child involvement: Study

Fight Autism with regular parents-child involvement: Study

New Delhi, 11th January 2017: A recent study on child psychology brought a ray of hope to the parents of autistics. The study, published in the Lancet suggests if parents interact and spend time with their autistic kids regularly, it can improve their children’s ability to communicate because the child-parent bonding reduces the severity of the disease. The study further states that parents should be trained through customised learning modules and packages on autism in order to bring out changes in their kids.
Mom’s belief - Fight Autism with regular parents-child involvement: Study


At mom’s belief, a team of multidisciplinary professionals with immense experience in psychology, speech therapy, occupational therapy, special education, and early childhood care train the parents of autistic children. mom’s belief is a sincere attempt of Mr. Nitin Bindlish and Dr. Mukta Vasal to empower autistic children and children with special needs. The therapy centre in Gurgaon houses TEACCH (Treatment and Education of Autistic and Related Communication Handicapped Children) certified specialists, sensory integration specialists and educators for gifted learners.

Chief Child and Adolescent Psychologist at Mom’s Belief, Dr. Mukta Vasal said, “We at mom’s belief are focused on working towards addressing the interest of special children. As in India, more than anyone, parents don’t come out of the shambles and acknowledge their child is a special kid. This may deter the treatment and solution for them. These developmental issues could be very well managed by the unique therapeutic modules and training provided by mom’s belief.”

Mr. Nitin Bindlish at mom’s belief elaborated, “Programme which is based on the notion that no one knows a child better than his or her parents is accepted propitiously by the experts throughout the world. So our focus is to train as many parents as possible to help these autistic kids.”


About mom’s belief:


The mom’s belief program addresses the needs of children diagnosed with attention deficit hyperactivity disorder (ADHD), autism spectrum disorder, down syndrome, intellectual disability and learning disability. The program provides professional support and tailored learning resources to empower the parents of these children with the tools they need to support their child.

mom’s belief was created by a team of multidisciplinary professionals that includes experts in child and adolescent psychology, speech and occupational therapy, sensory integration, special education, TEACCH Autism methodology and early childhood care. Resources were developed by an experienced R & D team in the company’s innovative R & D lab in Gurgaon.

Given the inadequate supply of trained professionals and effective resources available for special needs kids, mom’s belief was developed to enable parents with the support and tools they need to help their child. With guidance and insights from the mom’s belief team of professionals, parents will find that they actually can be their child’s best support.

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Sulekha unveiled a study indicating the key trends and changing dynamics of the Local Services industry in India

Sulekha - How did India buy Local Services in 2016

How did India buy Local Services in 2016?

Annual Report: Sulekha identifies key services that have seen maximum growth online in 2016

·         Party Planning, Coaching and Education, Lessons and Tuitions, Fitness and Wellness are the Top 4 service categories that have seen massive growth online
·         The impact of Demonetization: Not a major impact on the overall consumption of local services, the traffic slowed during the initial couple of weeks but has now come back to normal

India, Chennai, January 02, 2017: Sulekha, India’s largest local services fulfilment platform, today unveiled a study indicating the key trends and changing dynamics of the Local Services industry in India through 2016. This report is an analysis of the searches that have been done on the Sulekha platform from January to December 2016 across 25 cities in India.

Among the 500+ Local Services categories listed on Sulekha, some of the service categories that have seen significant growth online include:
·         Party Planning (43%)
·         Coaching and Education (42%)
·         Lessons and Tuitions (39%)
·         Fitness and Wellness (38%)


Key findings about the top 4 Local Services categories and their subcategories:

1)   Party Planning: Is the big fat Indian wedding getting bigger?

·         In comparison to 2015, this category has grown 43% this year
·         Birthday Parties, Wedding Planning and DJ Services top the list of popular party services.
·         Wedding Planning has seen maximum growth of 130% in 2016.
·         Delhi and Bangalore spend 1.5 times more than Hyderabad and Chennai for birthday parties.

        
2)   Coaching & Education: Spoken English Classes accelerating in Tier 2 cities
·         The category of Coaching and Education has grown 42% over 2015.
·         Spoken English, Banking Tuitions and Overseas Education have been the three most popular services in the Coaching & Education category in 2016.
·         Searches for Spoken English classes have grown 46% in Tier 2 cities led by Chandigarh, Nagpur, Surat, Madurai, Coimbatore, Jaipur and Vijayawada. Users are mostly between the ages of 17 to 25 and are seeking jobs and higher education opportunities by enrolling for Spoken English classes.
·         Engineering, MBA and Medicine continue to be the top 3 choices, similar to 2015.
·         Journalism has become a new choice amongst the top 5 options for overseas education.


3)   Lessons & Tuitions: Salsa vs. Classical Dance Lessons
·         The Lessons & Tutorials category has seen a surge of 39% from 2015.
·         Dance, Instrumental and Vocal Music classes feature amongst the top choices.
·         85% of traffic in this category comprises users who are parents of young kids aged between 5 years to 15 years.
·         Dance Classes make-up for nearly 30% of all enquiries in the Lessons & Tuitions category. Western dance & Salsa classes (searches) are growing 3.4 times faster than Bharatanatyam, Kathak and Bhangra classes.
·         Tabla & Mridangam classes have dropped 20-25% in searches.
·         Users are increasingly selecting Guitar, Flute, Drums related classes in most of the top 8 cities. Keyboard & Piano are seeing steady growth of 30% in Bangalore, Mumbai & Pune.


4)   Fitness & Wellness: “At-home” yoga – the new health mantra
·         The Fitness & Wellness category has grown 38% from 2015
·         Gyms & Weight Loss, Yoga & Meditation and Massage Therapy have been the most popular services in 2016.
·         Searches increase 3 times in December over other months, as people get health conscious around New Year time.
·         Home Yoga Instructors (searches) have increased 5 times more than yoga centers – showing an increasing inclination of users to get yoga & meditation at home. At-home yoga is costlier than yoga centers, however users in Delhi, Mumbai and Chennai are increasingly choosing this option.
·         Meditation centers are getting popular in Chennai, Delhi and Kolkata – particularly for weekend related searches.
·         Weight Loss category has seen a sharp increase of 140% in Delhi/NCR, Mumbai and Chennai.

Impact of Demonetization on Local Services
The report indicates that owing to Demonetization, there has been a decline in some categories in the last quarter of 2016, when compared to the last quarter of 2015. The Party Planning category has seen a 10% dip in number of searches post demonetization. There has been a 53% decline in number of people looking for wedding planners, though birthday party planning is almost back to normal in Dec 2016. Other Local Services categories that have been impacted by demonetization include Chartered Accountants (growth of 83% since Oct-16), Advocates & Lawyers (growth of 46% since Oct 16), Catering services (drop of 23% since Oct 16) and Modular Kitchen (drop of 21% since Oct-16).

Commenting on the report, Satya Prabhakar, Founder and CEO, Sulekha said, “The report highlights the growing trend and acceptance among people to look for professional local services online. This report also indicates how service providers across India are realising the power of the Internet to scale their businesses. It has been a great year for Sulekha, we are investing continuously in making Sulekha a platform not only for discovery of the best service experts across a wide array of categories, but also acquiring knowledge to develop the tools that will help our users choose the best experts on our platform.”

Sulekha  Coaching and Education (42%)
 Sulekha  Coaching and Education

 Sulekha Fitness and Wellness

Sulekha Fitness and Wellness


Sulekha Lessons and Tuitions
 Sulekha Lessons and Tuitions

Sulekha Party Planning
Sulekha Party Planning

About Sulekha:
Sulekha is one of India’s largest and fastest-growing digital platforms for local service need fulfillment in over 40 cities, connecting tens of millions of users and local businesses in 800+ need categories such as computer training, serviced apartments, wooden flooring, party catering, baby-sitting, elder care, yoga lessons, kitchen renovation, wedding photography, moving-packing, pest control, event planning and auto repair. Sulekha has 14 offices and 1,300+ employees across India, including Delhi, Mumbai, Pune, Ahmedabad, Hyderabad, Bengaluru, Kolkata, Chennai, Austin. Please visit www.sulekha.com
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