Showing posts with label Saavn. Show all posts

Saavn Becomes the First Company to Launch Programmatic Audio Advertising for Mobile Devices in India

~ Broadens its extensive suite of advertising technology offerings

~ Strategic partnership with AdsWizz and Omnicom Media Group enable brands to access Saavn’s 20 million listeners with real-time buying and selling of audio advertising

MUMBAI, India and NEW YORK, New York, February 2, 2017 — Saavn today announced the launch of programmatic audio advertising in India, the newest addition to Saavn’s extensive suite of advertising technology offerings. This groundbreaking new platform, created in partnership with AdsWizz, automates the real-time buying, targeting, optimization, and reporting of audio ad inventory into a few simple steps. Major brands across India, including Saavn’s current base of over 250 advertisers, can now use relevant data to significantly simplify the process to access and communicate with Saavn’s 20 million unique listeners.

Audio, especially on mobile devices, is a highly personal experience and is a form of personal expression and mood. With the increase of demanding lifestyles, audio is becoming an intrinsic part of this generation’s media consumption. Earlier while television and other visual mediums were the trigger points for consumers, we are now seeing a shift towards passive entertainment consumption. Audio is the only true companion medium that can traverse our entire day; unlike visual mediums in the online and offline world, audio does not require peoples’ fully focused attention to make a lasting impact. Digital audio is considered a premium because of the passion-centric brand safe environment it’s delivered in as well as the enormous amounts of data its consumption produces. Each stream is associated with a time-of-day, location, device brand/model, mobile operator, genre, age, gender, and several other factors. Audio is fundamentally a medium about “top of the funnel” branding instead of clicks and conversions reserved for demand fulfillment media like Google search ads.

“Digital audio advertising represents one of the largest untapped opportunities for brands to generate new demand and grow their businesses,” said Gaurav Kaushik, VP Advertising Platform at Saavn. “We had over 1.8 billion real ad impressions in Q4 and each one of them is unmatched in terms of sophisticated targeting capabilities and helping deliver insights for brands. Our programmatic solution can simplify the otherwise complex process of planning, executing and reporting dynamic digital audio campaign on mobile devices.”

Global digital audio solutions provider AdsWizz, Omnicom Media Group, and Saavn created the first private marketplace for major brands. Hewlett-Packard (HP) was the first brand advertiser in India to run digital audio buys programmatically on Saavn.

Targeting parameters such as gender, age, geography, device, mobile operator, time-of-day, and other custom cohorts are available to select in a simple console accessible to media buyers on their laptops and desktops. HP was able to engage its broadly identified target customers and create more awareness for its PCs among them. Overall, the time taken to launch this digital audio brand campaign was drastically reduced. Creative assets were uploaded with just a few mouse clicks and sophisticated reporting on campaign results were available in real-time, allowing stakeholders to control where and how their message appeared. Beyond specifying targeting parameters, major brands like HP gain invaluable data insights on listener engagement across the country. Eventually, brands will also run hundreds of audio advertising messages simultaneously, using sophisticated data-driven cohorts for the right audio message to reach the right listener.

“The future of media buying is programmatic because it helps us focus our time, energy and resources on creativity and messaging for people who will find our products most useful. Audio ads literally allow us to speak with our target customers in a high engagement environment on Saavn,” said Amit Singla, Head of Digital Marketing at HP India. “The reduction in time to set up campaigns and get real-time reports is an added benefit, especially in an increasingly media fragmented world.”

Omnicom Media Group and their renowned clients plan to access Saavn’s digital audio advertising inventory. In order to streamline operations, Omnicom’s clients are able to purchase audio inventory without wasting time in a lengthy direct sales process, protracted negotiation, and tedious campaign setup.

“We are pleased to be the first agency to bring programmatic audio to India, and the prospect of quickly scaling a mobile medium with 100% share-of-voice for brands is beyond exciting,” said Anil Pandit, Associate Vice President at Omnicom Media Group. “While digital audio advertising is a compelling way to change consumer mindsets, its delivery in a closed system also eliminates nagging issues like fraud, viewability and ad blocking in digital advertising.”

The Omnicom Media Group, AdsWizz, and Saavn collaboration reflects a focus on world-class technology and data driven solutions for advertisers to reach mobile consumers in an emotionally engaging environment. 2016 marked the first time that music audio streams exceeded music video streams in the US. BuzzAngle’s full year US digital music industry report indicated music audio streams increased 83% to 251 billion streams in 2016 vs. 2015. The report further stated there were 181 billion music video streams in 2016, only a 7.5% increase from 2015. Overall, more people are streaming more music than any year prior.

“We are excited to partner with Saavn as the industry leader in music entertainment to launch programmatic audio in India for the first time. We’ve worked hard to build a world-class platform exclusively focused on audio that brings buyers and sellers together and creates a fluid market,” said Alexis van de Wyer, CEO at AdsWizz. “Given the complexity of programmatic advertising, it was important to work with a technology-focused company like Saavn to bring this offering to the India market.”

Hewlett-Packard (HP) and Google are names and trademarks owned by each respective company.

About Saavn

Saavn is India's leading digital music service, transforming how people around the world access and experience music on a daily basis. In 2016, Saavn expanded its content offering into Saavn Original Programming, a slate of original, non-music audio programs that range from comedy and storytelling to mythology and cricket.

Saavn is currently accessed in 196 countries and offers 30 Million tracks in 13 languages: Hindi, English (India only), Tamil, Telugu, Punjabi, Marathi, Gujarati, Bengali, Kannada, Malayalam, Bhojpuri, Rajasthani and Urdu. The company has 900+ label partnerships and growing, including T-Series, Tips, YRF, Saregama, Eros, Universal, Sony, and Warner Music. Saavn’s investors include Tiger Global Management, Liberty Media, Bertelsmann, Steadview Capital, Ward Ferry Management, Tree Line Investment Management, Quilvest, Mousse Partners, Wellington Capital Management, and a number of strategic individuals, including former Vodafone CEO, Arun Sarin, and, Guy Oseary, Chairman of Maverick and manager of global artists including Madonna and U2. The Saavn team has previously presented at Strata + Hadoop World in Singapore, Mobile Marketing Association (MMA), MusicMatters, and at Cannes Entertainment Lions.

Saavn was founded in 2007, and has offices in Mumbai, Gurgaon, Bangalore, New York, and California. For more information, visit www.saavn.com or corporate.saavn.com.

About Omnicom Media Group

Omnicom Media Group (OMG) is the media services division of Omnicom Group Inc. (NYSE: OMC), the leading global advertising, marketing and corporate communications company, providing services to over 5,000 clients in more than 100 countries. Omnicom Media Group includes the full service networks OMD, PHD and Hearts & Science; the Annalect global data and analytics platform; the Accuen global programmatic buying platform; global performance marketing agency Resolution Media; as well as a number of specialty media communications companies.

About AdsWizz, Inc.

AdsWizz is the leading technology provider of advertising solutions for the digital audio industry. The company seamlessly connects the digital audio advertising ecosystem with its suite of platforms and software solutions. AdsWizz provides leading audio publishers with advanced server-side and client-side insertion software, and with audio-centric ad serving and supply-side platforms. AdsWizz also operates the largest premium audio ad marketplace and provides ad networks and programmatic trading desks with solutions to effectively trade online audio inventory.

AdsWizz powers the world’s leading audio publishers, agencies, advertisers, and digital ad-sale teams. The company is based in San Mateo, California with teams in Europe and Asia. For more information, visit www.adswizz.com.

Top Apps of 2016 to cater to Millennials’ daily needs

India 9 December 2016:

Whether you’re a shopping freak, a cartoon lover, news watcher or fitness fonder, today you have all the possible apps to satisfy your needs, without paying a penny… The smartphone market has seen a mega boom in 2016 and we have shortlisted some useful apps which got maximum mileage this year:

SHAREit - The world's most preferred cross-platform sharing app and the choice of over 700 million users across 200 countries. SHAREit supports cross-platform sharing for phones, computers and tablets across Android, iOS, Windows, Windows XP and Mac. Through applications CLONEit, CLEANit, LOCKit and LISTENit, SHAREit aims to create a product matrix that center on users and concentrates on the full ecosphere of content obtaining, sharing and application.

UC News – a perfect solution, providing relevant, local, community-centric content. UC News, part of UCWeb India and Alibaba Group Company, has been developed exclusively for India and is powered by the company’s big data technology that tracks and matches the trending keywords on social media and decides on the trending topics before recommending them to the user. UC News brings together both traditional and new media content creators to a single place and introduces them to millions of Indian users who already enjoy a faster browsing experience on UC Bowser. Within 5 months of its launch, UC News became the most downloaded news apps on Google Play Store.

9apps – another useful app from the Alibaba Group – 9Apps is India’s most popular third-party Android app store. In 2016, the company launched a new Shopping Feature - 9Apps Comparison – a price comparing hub inside 9Apps where users are able to compare prices and get discounts across 8 leading e-shopping platforms including Flipkart, Snapdeal, Paytm, Myntra, Jabong, Askmebazar, Voonik and Shopclues. Not just that, it also tied up with Disney India’s Interactive business to host and promote over 300 popular mobile games from its gaming catalogue.

Snapchat – The image messaging and multimedia mobile application has been massively popular with teenagers and youngsters. In 2016, celebrities increasingly used Snapchat to appeal to a wider fan base. There is a private post option as well to send your videos only for selective people.

Ludusz, one of India’s first service quality-based sports opportunity platform with aims to bring about a lifestyle change among people across age groups with a focus on delivering health through sports. Ludusz is set to revolutionize the market with its 3-pronged approach – convenience, accessibility & affordability. The operating model of the product is based on enabling opportunities via Geo Located Sports, with a list of certified coaches and venues. This is supplemented by a Personal development tracker/ manager along-with a combination of convenience features which will guide the customer to make the optimum choice.

Saavn – Play What You Want,When you want - Saavn become the go-to app for music lovers in 2016.. A streaming music service, Saavn is reinventing how people listen to and share music, in India and around the world. Best of all, Saavn is unlimited and free on mobile, tablet, and the web.

NCPA announces ‘Euphony’ and ‘The Yellow Diary’ as winners of their Band Baja Contest 2016

• Euphony and The Yellow Diary to perform at the NCPA Experimental Theatre on 7th October 2016. Entry to this concert is free.

• NCPA to create a video recording of the performance at NCPA

• NCPA will facilitate an opportunity for both winning bands to meet and interact with performing artists of OWMM festival – Shantanu Moitra, Ani Choying, Kaushiki Chakrabarty, Purbayan and Ashwin Srinivasan

NCPA announces ‘Euphony’ and ‘The Yellow Diary’ as winners of their Band Baja Contest 2016

India 3 October 2016: National Centre for Performing Arts (NCPA) recently concluded their‘Band Baja Contest’ a platform encouraging young aspiring contemporary bands to come forward and showcase their talent. In its 4th year now, the contest received an overwhelming number of contest entries from across the nation.The bands Euphony and The Yellow Diary, both from Mumbai have emerged as winners of the contest on the strength of their musicality.

“The Band Baja Contest was created with an intention to encourage young talent and their creativity in the alternate/contemporary genre. We are immensely proud that aspiring bands are coming forward and offering fresh music with breath-taking enthusiasm. We hope through Band Baja more bands are encouraged to come forward and showcase and grow their talent,” said Dr. Suvarnalata Rao, Head – Programming (Indian Music), NCPA.

The Yellow Diary’s music is an ode to the various experiences one goes through in this mysterious and unpredictable roller coaster called life.According to The Yellow Diary, “It's every musician's dream to play at NCPA. Seeing it come true at an early phase of the band's formation is an indescribably awesome feeling. We're honoured to be the winners of the Band Baja contest. We look forward to putting up a great show on 7th October.”

The Yellow Diary stood out owing to their unique, fresh and entertaining music while Euphony, led through the competition with their beat boxing and vocal unanimity. According to Euphony, “It was not so long ago when our journey began. For most of us, we entered Band Baja contest with nothing more than a dream and today winning the competition is a dream come true. It’s an honor and joy to be performing at the NCPA Mumbai. We are super stoked about the show on the 7th of October. We promise to turn up the vibe and unleash the fun quotient and let the energies flow.”

The winning bands will be given the coveted opportunity to perform at the NCPA Experimental Theatre along with a video recording of their performance at NCPA (a single edited track of their choice). A complimentary ticket will be given to each member of the winning bands for the One World Many Musics Festival along with the opportunity to meet and greet with the performing artists at the festival-Shantanu Moitra,Ani Choying,KaushikiChakrabarty, Purbayan (sitarist) and Ashwin Srinivasan (flute).

The Band Baja Contest Winners’ Performance would take place at the Experimental Theatre on 7th October 2016 at 7 PM. The entry to the concert is free. Saavn is the exclusive streaming partner for the event.

About the NCPA:

Opening its doors to the world in 1969, the NCPA became the first multi-venue and multi-purpose cultural centre to be built in South Asia. Vibrant and diverse, the NCPA today is recognized by artistes, patrons and media alike as India’s premier performing arts institution. The Centre provides a fine showcase for India’s rich performing arts traditions, all thanks to the institution’s training and research initiatives.

The NCPA presents over 600 events each year across all major art forms, most notably Indian Music, International Music, Theatre and Film, Dance, and Literature, Visual Arts and Photography. There are Heads of Programming for each of these art forms who curate innovative events and festivals; representative of everything from classical to contemporary throughout the year. The NCPA produces its own programmes as well as collaborates with leading cultural promoters from around the world. NCPA is the only member organisation of the International Music Council (IMC) from India.

NCPA announces ‘Euphony’ and ‘The Yellow Diary’ as winners of their Band Baja Contest 2016

• Euphony and The Yellow Diary to perform at the NCPA Experimental Theatre on 7th October 2016. Entry to this concert is free.

• NCPA to create a video recording of the performance at NCPA

The winning bands will be given the coveted opportunity to perform at the NCPA Experimental Theatre along with a video recording of their performance at NCPA (a single edited track of their choice). A complimentary ticket will be given to each member of the winning bands for the One World Many Musics Festival along with the opportunity to meet and greet with the performing artists at the festival-Shantanu Moitra, Ani Choying,Kaushiki Chakrabarty, Purbayan (sitarist) and Ashwin Srinivasan (flute).

About the NCPA:

Saavn Expands Original Programming with New Genres and A-List Entertainers

Renowned author and film critic Anupama Chopra, Bollywood actress Neha Dhupia and acclaimed music artist Raghu Dixit collaborate with Saavn to launch new exclusive programming on Saavn’s streaming platform

MUMBAI, India, August 4th, 2016— Saavn, India’s leading audio entertainment streaming platform, today revealed an entirely new slate of original programming to debut in August and September. The new collection of shows includes Film Companion with Anupama Chopra and #NoFilter Neha hosted by Neha Dhupia. Additionally, Raghu Dixit, internationally acclaimed Indian Indie musician & music director, joins Saavn’s Artist-in-Residence (AiR) program. These exciting announcements follow the launch of Saavn’s Original Programming in April 2016, which marked the evolution of India’s largest music streaming service into a multimedia entertainment streaming platform.

Starting August 11th, Saavn Originals will premiere Film Companion with Anupama Chopra. In addition to movie reviews, Film Companion will feature interviews with A-list film stars, as well an in-depth look at what’s worth watching in India’s ever-growing movie scene. “I’m very excited to be on Saavn,” said Anupama Chopra, “I’ve never done a long form audio show before and this is both an exciting and challenging opportunity. I hope to learn and grow with Saavn.”

In Film Companion’s special premiere episode, Anupama talks to the who’s who of Bollywood music in a power-packed panel including music director duo Vishal-Shekhar, well-known Indian film composer, musician, singer and lyricist Amit Trivedi, and the famous music composer and a guitarist, Ehsaan Noorani, on the changing landscape and future of Bollywood and the music industry. Following this premiere, Film Companion with Anupama Chopra will stream twice weekly every Thursday and Friday on Saavn.

Saavn also adds tongue-in-cheek talk show #NoFilter Neha with Neha Dhupia to the Saavn Originals lineup. Neha, a well-known Indian Bollywood actor and former Femina Miss India Universe 2002, will be in conversation with celebrities from Bollywood, fashion, sports, and music in her notoriously wicked style. “A big inspiration for me are Tina Fey, Ellen DeGeneres, Madonna and other dynamic strong women who are constantly pushing themselves and doing so many things,” said Neha Dupia. “For me having an audio chat show is another exciting challenge which I hope gives me another opportunity to show my quirky side. Saavn to me is a place where the talented meet the cool and vice-versa and I am happy to get on board with them as a content creator.”

#NoFilter promises to shock, awe, and delight Saavn’s 18 million listeners starting mid-September.

“This is a breakthrough moment for us,” said Gaurav Wadhwa, VP of Entertainment and Originals at Saavn. “In addition to widening our fan base, these new shows will help to solidify Saavn’s transition from music streaming to becoming a global entertainment streaming hub. We’re ecstatic to bring these shows to our growing audience and can’t wait to bring them even more fantastic programming.”

Apart from these new shows, Saavn announces internationally renowned artist Raghu Dixit as the next musician to join Saavn’s Artist-in-Residence program, Saavn’s in-house program for independent and breakthrough artists. Building on AiR’s successful launch with popular electronic artist Nucleya, Dixit will create new music, playlists, collaborations and audio shows exclusively for Saavn, expanding Saavn’s already diverse Indie music and Regional music offerings.

“I’m really excited about my partnership with Saavn for the Artist-in-Residence initiative,” said Raghu Dixit, “I love the freedom that Saavn gives the artist and the trust they display in giving artist full control over content being created. I know that with their diverse and highly engaged listeners, this partnership will be a great step forward in taking quality Indian independent music around the world.”

Having previously performed for the Queen of England at the Diamond Jubilee Celebrations in Windsor, as well as the largest festival in Glastonbury, Dixit is no stranger to the world stage. On August 5th, Dixit embarks on the most extensive tour of his career - the “Masterplan for Happiness” tour taking place in the U.S., Canada, Ireland and the U.K. To kick off Dixit’s debut as Saavn’s AiR, Saavn will be backing Dixit’s global tour by promoting the tour through Saavn’s app and social channels.

The full slate of Saavn Originals, debuting this August and September, includes:

1. Passport Approved with Sat Bisla, launching on 2nd August.

2. Film Companion with Anupama Chopra, launching on 11th August.

3. Ek Kahaani Aisi Bhi launching on 19th August.

4. Audioboom syndicated shows launching in the first week of August:

• Like-minded friends

• The Comedy Score

• Hip Hop saved my life with Romesh Ranganathan

• The Cricket Podblast

• Official Leicester City Podcast

• United We Stand

• The Football Forum

• Walsh on Film

• Undisclosed - State vs Adnan Syed

5. #NoFilter Neha by Neha Dhupia launching mid-September

About Saavn

Saavn is India's leading digital music service, transforming how people around the world access and experience music on a daily basis. With a unique combination of Internet radio and on-demand music streaming, as well as proprietary social features like music tagging and music chat, Saavn delivers one of the richest media experiences available on mobile and web today.

The company's award-winning iOS and Android mobile products include phonetic search, dynamic bit-rate streaming, global native ad-serving, and industry-leading design. With Saavn Pro, users can listen to music ad-free and offline. And through partnerships with Apple, Google, Facebook, Twitter, and Shazam, Saavn reaches more music fans than any other South Asian music service. In early 2015, Saavn partnered with the global non-profit Akshaya Patra to launch #MusicForMeals, a streaming-powered initiative to provide midday meals for school-going children in India.

In 2016, Saavn expanded its content offering into Saavn Original Programming, a slate of original, non-music audio programs that range from comedy and storytelling to mythology and cricket. Some of the most popular Saavn Originals include Qisson Ka Kona, featuring radio icon Neelesh Misra; Trial by Error: The Aarushi Files, a serialized investigative series centering on India’s most notorious crime; Cyrus Says, an irreverent comedy talk show starring Cyrus Broacha; and Maed in India, featuring interviews and performances by top indie musicians.

This year, featuring popular electronic artist Nucelya in its first installation, Saavn also launched its Artist in Residence program (AiR), an in-house program designed exclusively for handpicked independent, breakthrough artists. This platform encourages select artists to explore their creativity through experimentation, and exclusive collaborations, all while reaching larger and wider audience through Saavn.

Saavn is currently accessed in 196 countries and offers 30 Million tracks in 13 languages: Hindi, English (India only), Tamil, Telugu, Punjabi, Marathi, Gujarati, Bengali, Kannada, Malayalam, Bhojpuri, Rajasthani and Urdu. The company has 900+ label partnerships and growing, including T-Series, Tips, YRF, Saregama, Eros, Universal, Sony, and Warner Music.

Saavn’s investors include Tiger Global Management, Liberty Media, Bertelsmann Investments, Steadview Capital, Ward Ferry Management, Tree Line Investment Management, Quilvest, Mousse Partners, Wellington Capital Management, and a number of strategic individuals have also invested, such as former Vodafone CEO, Arun Sarin, who joined as an investor and advisor in September 2015, Guy Oseary joined as an investor and partner on 15th June, 2016. The Saavn team has previously presented at Strata + Hadoop World in Singapore, and at Cannes Entertainment Lions.

Saavn was founded in 2007, and has offices in Mumbai, Gurgaon, Bangalore, New York, and California. For more information, visit www.saavn.com or corporate.saavn.com.

Gaurav Wadhwa

Gaurav Wadhwa, Saavn’s Vice President, Entertainment and Original Content, will be spearheading Saavn’s expansion beyond music streaming by building verticals in entertainment, sports and original programming. He is leading the creation of new audio material in indie, sports, comedy, and other alternative genres, working with some of India's most talented content creators and entertainment platforms to create a nextgeneration media-tech brand.

With 12 years’ experience on some of the world's top youth brands across FMCG and Media, Gaurav can be easily defined as “one fuelled by music & content” and as an explorer - of culture, music, technology, brands, and storytelling. He believes that content has the potential to be a universal tonic for most businesses.

In the past, Gaurav has worked with MTV to curate their music & film strategy; with Viacom to build brand solutions & IPs for brands such as Adidas, Microsoft, and 7 Up; with Redbull to launch in India via campaigns around platforms including music, F1, adventure sports, etc; and with PepsiCo India to launch its biggest innovation in recent times - Pepsi Atom - as GM, Marketing - Innovations & Platform, Pepsi. He led PepsiCo’s major initiative to give indie music a home platform by launching Pepsi MTV Indies.

Saavn Expands Original Programming with New Genres and A-List Entertainers

Gaurav Wadhwa

Saavn Anupama On-Location

Raghu Dixit

Raghu Dixit has fast become a shining beacon in the burgeoning Indian independent music scene. Raghu’s debut self-titled album went on to become India’s highest selling nonfilm music release. Having toured the U.K. successfully for over 3 years, he has quickly won hearts and minds wherever he has played. Raghu is also India’s first Indie artist who has signed a worldwide publishing deal with Sony ATV.

With a towering voice fronting traditional Indian folk music, which is subtly infused with elements of Western Rock, Arabic, Latino and Reggae textures and rhythms, Raghu’s music transcends national borders and whatever language he sings in he always gets audiences singing and dancing with joy.

Raghu has always said that it is his country, the Indian people, the colours, fragrances, food and languages that have helped to influence and shape his music. This influence can be seen on stage with the band adorning colorful Lungis (sarongs), anklets and beads. With over 600 shows under their belt, the band has become and explosive live act bringing an entirely new genre to the forefront of the Indian music community. He is now taking that music on to the world stage.

Rajnikant's 'Kabali' mania hits online music fans

Hits a new music streaming record

MUMBAI, India, July 22, 2016- Superstar Rajinikanth’s Kabali music album has generated a staggering 3 Million streams on Saavn, India’s leading music streaming app, and the number is only increasing by the minute. With this, Kabali has become the highest streamed Tamil album in its month of release.

Paramdeep Singh

The Kabali mania has gripped the world beyond comprehension. The album, composed by Santhosh Narayanan has seen an overwhelming response from Saavn listeners across the world showing repetitive listening patterns, hence transcending social and cultural barriers.

The ‘Neruppu Da’ song from Kabali has been extremely well received by Saavn listeners and continues its trail blaze to be the #1 song on Saavn’s weekly Tamil Top 15 countdown.

“Tamil is one of the most streamed regional languages on Saavn and Kabali’s success reaffirms that, apart from Hindi and English international, Indian regional language music continues to be popular on Saavn globally,” Paramdeep Singh, Co-Founder and Executive Chairman of Saavn said. “The Kabali album is all set to enter the Top 10 streamed Tamil albums of all time on Saavn soon. It is clearly one of the most talked about regional albums of the year thus far.”

Commenting on the record-breaking streams, Swaroop Reddy, President, Think Music, says, “We, at Think Music, are immensely thrilled to know that the audio of Kabali has achieved a record number of streams on Saavn. We have always believed in the power of the streaming medium. The milestone of Kabali hitting a record 3 Million streams proves how Tamil music lovers prefer to stream their favourite Tamil songs on Saavn. This record is just the beginning, we look forward to creating many more such milestones on Saavn.”

About Saavn

Saavn is India's leading digital music service, transforming how people around the world access and experience music on a daily basis. With a unique combination of Internet radio and on-demand music streaming, as well as proprietary social features like music tagging and music chat, Saavn delivers one of the richest media experiences available on mobile and Web today.

The company's award-winning iOS and Android mobile products include phonetic search, dynamic bit-rate streaming, global native ad-serving, and industry-leading design. With Saavn Pro, users can listen to music ad-free and offline. And through partnerships with Apple, Google, Facebook, Twitter, and Shazam, Saavn reaches more music fans than any other South Asian music service. In early 2015, Saavn partnered with the global non-profit Akshaya Patra to launch#MusicForMeals, a streaming-powered initiative to provide midday meals for school-going children in India.

In 2016, Saavn expanded its content offering into Saavn Original Programming, a slate of original, non-music audio programs that range from comedy and storytelling to mythology and cricket. Some of the most popular Saavn Originals include Qisson Ka Kona, featuring radio icon Neelesh Misra; Trial by Error: The Aarushi Files, a serialized investigative series centering on India’s most notorious crime; Cyrus Says, an irreverent comedy talk show starring Cyrus Broacha; and Maed in India, featuring interviews and performances by top indie musicians. Saavn also created its Artist in Residence program, which featured popular electronic artist Nucelya in its first installation.

Saavn is currently accessed in 196 countries and offers 30 Million tracks in 13 languages: Hindi, English (India only), Tamil, Telugu, Punjabi, Marathi, Gujarati, Bengali, Kannada, Malayalam, Bhojpuri, Rajasthani and Urdu. The company has 900+ label partnerships and growing, including T-Series, Tips, YRF, Saregama, Eros, Universal, Sony, and Warner Music.

Saavn’s investors include Tiger Global Management, Liberty Media, Bertelsmann Investments, Steadview Capital, Ward Ferry Management, Tree Line Investment Management, Quilvest, Mousse Partners, Wellington Capital Management, and a number of strategic individuals have also invested, such as former Vodafone CEO, Arun Sarin, who joined as an investor and advisor in September 2015, Guy Oseary joined as an investor and partner on 15th June, 2016. The Saavn team has previously presented at Strata + Hadoop World in Singapore, and at Cannes Entertainment Lions.

Saavn was founded in 2007, and has offices in Mumbai, Gurgaon, Bangalore, New York, and California. For more information, visit www.saavn.com orcorporate.saavn.com .