May 04, 18.35 PM IST || Pocket News Alert
Mumbai, 4th May 2016: Ripple Fragrances, the spatial fragrance initiative brand from NR Group, introduces a new special edition fragrance ‘IRIS Coral Blue’, on the occasion of Mother’s Day.
The line of products will include candles, reed diffusers, potpourri packets, sprays, vaporizer oil and room mister. IRIS Coral Blue collections is an ideal gifting option which brings in a calm, soothing ambience at home. The fragrance exudes warmth, peace and tranquility like the sea on a clear sunny day. One could easily attribute these qualities to those of mothers who are epitomized as God on earth.
Every mother, whether a homemaker or a working woman, deserves to be appreciated for the immeasurable love and care she offers towards her family. IRIS Coral Blue is a perfect gifting option on the occasion as its aroma will give her a break and help her unwind at the end of a hard day’s work. It will also lighten her mood, freshen up the atmosphere at home and at the same time suit her taste.
Mr. Kiran Ranga, MD of Ripple Fragrances, said “we understand that a mother is the most special person in each of our lives. Through this fragrance we would like each one of us to give back peace and calmness in her life. This is also a way to say thank you to her.”
To give consumers hands-on experience, Ripple Fragrances has launched IRIS Aroma Boutique, a one-of-its-kind aroma boutique in Bengaluru, Pune, Chennai and Mysuru. This boutique chain provides consumers with access to extensive collections of fragrances that are not found anywhere else in the country, providing an out-of-the-world experience.
These products are available at all IRIS Aroma Boutiques across the country and the collection can be bought online from www.purefragrances.com
About Ripple Fragrances
Ripple Fragrances is the spatial fragrance initiative of the Mysore-based N R Group, the leader in the incense market whose flagship brand is ‘Cycle Pure Agarbathies’. Ripple Fragrances is pioneering the home fragrance market in India with its wellness fragrance brand called IRIS and functional brand Lia. Iris harnesses the power of Aromacology to provide wellbeing through novel delivery systems. Lia offers fragrancing solutions for the home, office and mobile space.
About NR Group
The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling agarbathi brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like manufacturing of functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is also very committed to its social responsibilities and fulfils them through its charity arm ‘NR Foundation’. A champion of sustainable development, NR Group is certified as a carbon neutral manufacturer by UK-based The Carbon Neutral Company. It is the only company in the sector to be recognized as green company. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit http://www.nrgroup.co.in/
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