Showing posts with label Pepe Jeans London. Show all posts

PEPE JEANS LONDON Fall/Winter 2016 campaign MIX IT UP

India 16 September 2016:

Mix It Up: that’s what the Pepe Jeans London campaign is all about this autumn/winter 2016; taking control of your wardrobe and wearing it just the way you like.

Pepe Jeans Adults
Full of contrasting pieces, Pepe Jeans adults autumn/winter 2016 is all about an eclectic Gypsy sensibility: mixing the preppy with rock, the raw with the refined, uptown with downtown, day with night.

Capture the joy, fun and creativity associated with mixing and matching. Be inspired by the Pepe Jeans London’s own collection campaign. Photographer Scott Trindle helps bring the collection to life with Georgia May Jagger and Jordan Barrett. They wear the contrasting looks and show just how versatile this collection is. Of course denim, the linchpin of Pepe Jeans London, is celebrated and takes a starring role too.

Pepe Jeans Kids
Pepe Jeans kids are styling out the preppy with the rock, the raw with refined, uptown with downtown and indoors with outdoors. Photographed by Esperanza Moya and styled by Almudena Lopez Calafate, in both colour and black and white imagery, the campaign reflects the Gypset inspiration of the collection.

Are you ready to mix it up with Pepe Jeans London this season?

About Pepe Jeans London:
Pepe Jeans London was founded in 1973 at a stall in Portobello Market (London) where its founders, the Shah Brothers, customized original jeans. A few years after their success, they bought several shops, becoming UK market leaders in the 1980s. A great product, good value for money and creative advertising campaigns have made Pepe Jeans a leading brand that is now present in over 60 countries in all five continents. Pepe Jeans entered the Indian market in 1989 as a denim and casual wear brand. The brand extended its product offerings and grew into a complete denim wear brand with denim jackets, shirts etc. along with its line of jeans. The company managed to get a dominant foothold in the Indian market over a span of 20 years and is one of the leaders in premium jeans and casual wear space. The brand has evolved today as a complete casual wear brand and sells everything one would associate with casual wear including casual cotton shirts, denim shirts, light-weight jeans, T-shirts, shirts, jackets and accessories such as duffel bags, caps and most recently, cotton casual pants. Its products are sold through 165 EBOs, over 1,000 MBOs and 250 plus large format stores.

Actress Aditi Rao Hydari unveils GRAZIA’s latest issue at Pepe Jeans Store

June 3, 14.49 PM IST || Pocket News Alert

Mumbai, June 2, 2016: The June 2016 cover of GRAZIA magazine was unveiled by actress Aditi Rao Hydari at the Pepe Jeans Store, Linking Road, Santacruz West. Unveiling the cover of the magazine’s latest issue on which she can be seen wearing garments by Pepe Jeans, the actress surprises everyone with her bold avataar in the upcoming issue. Providing a mix of fashion trends and industry gossip, the issue reveals her never-seen-before side and some really quirky things she has done in the past, including once traveling abroad without a visa.

The June 2016 issue is an easy-on-the pocket guide to high street fashion that lays out all the choices for you - from ripped jeans and mesh separates to blue shirts and skinny bling. The pretty and hugely talented cover girl, Aditi Rao Hydari, channels this '90s vibe in the pages of Grazia this month.

Actress Aditi Rao Hydari

Aditi getting goodie bags from Manish Kapoor, VP-Sales, Pepe Jeans India

Aditi Rao Hydari with her customized jacket by Pepe Jeans

Aditi Rao Hydari with the Grazia magazine Cover

Manish Kapoor, VP Sales, Pepe Jeans, Aditi Rao Hydari and Mehernaaz Dhody

Speaking on the launch, Mr. Manish Kapoor - VP Sales, Pepe Jeans India said, "Pepe Jeans identifies with the modern and diverse fashion spirit of Grazia, As a young and fashion forward brand, Aditi's free spirited personality and attitude makes for a perfect incarnation of the brand's spirit."

GRAZIA cover girl Aditi Rao Hydari on her new avataar said, “There was definitely a time when I was constantly being propelled by people around me to shed this sweet girl image and be sexier, bolder. I would get caught in the knots trying to be everyone’s idea of me till I realized, it has to stop.”

About Pepe Jeans London:

Pepe Jeans London was founded in 1973 at a stall in Portobello Market (London) where its founders, the Shah Brothers, customized original jeans. A great product, good value for money and creative advertising campaigns have made Pepe Jeans a leading brand that is now present in over 60 countries in all five continents. Pepe Jeans entered the Indian market in 1989 as a denim and casual wear brand. The company managed to get a dominant foothold in the Indian market over a span of 20 years and is one of the leaders in premium jeans and casual wear space. The brand has evolved today as a complete casual wear brand and sells everything one would associate with casual wear including casual cotton shirts, denim shirts, light-weight jeans, T-shirts, shirts, jackets and accessories such as duffel bags, caps and most recently, cotton casual pants. Its products are sold through 162 EBOs, over 1029 MBOs and 237 plus large format stores across 110 cities.

Have you got the right moves to take on the challenge? #GetInOnChallenge

May 10, 11.24 PM IST || Pocket News Alert

India, May 2016: Are you as flexible as your new pair of Powerflex jeans? If yes, then take on the #GetItOnChallenge.

The fashion task that echoed the streets of London has now made its way to India. Pepe Jeans London invites you to stretch your fashion muscles in celebration of its new Powerflex fabric and put your jeans on without using your hands. So have you got some tricks for it?

After a global kickstart to the campaign by Georgia May Jagger, it was time for Indian fashionistas to step up. Anchor and model Shibani Dandekar, South African model Gabriella Demetriades, ace make-up artist Elton Fernandes, Indian television hottie Karan Tacker and angry Indian Goddess Anushka Manchanda, were few names amongst many who readily took on the challenge. Some of India’s most fashionable and popular bloggers’ also readily took up the challenge and shared their videos on social media.

All you need to do is, put your jeans on without using your hands, film it; upload it on www.getitonchallenge.com; and share it on Instagram (#GetItOnChallenge @PepeJeansIndia) and you could yourself win a pair of Powerflex Jeans.

Powerflex by Pepe Jeans is new and an exclusive fabric which comes with super elastic and stretch, for increased comfort. The only reason you might fall short of tricks is because you don’t have a pair in your wardrobe already.

So get started! Move and shake along with your friends and family and see if you can succeed in the season’s biggest style challenge.

About Pepe Jeans London:

Pepe Jeans London was founded in 1973 at a stall in Portobello Market (London) where its founders, the Shah Brothers, customized original jeans. A few years after their success, they bought several shops, becoming UK market leaders in the 1980s. A great product, good value for money and creative advertising campaigns have made Pepe Jeans a leading brand that is now present in over 60 countries in all five continents. Pepe Jeans entered the Indian market in 1989 as a denim and casual wear brand. The brand extended its product offerings and grew into a complete denim wear brand with denim jackets, shirts etc. along with its line of jeans. The company managed to get a dominant foothold in the Indian market over a span of 20 years and is one of the leaders in premium jeans and casual wear space. The brand has evolved today as a complete casual wear brand and sells everything one would associate with casual wear including casual cotton shirts, denim shirts, light-weight jeans, T-shirts, shirts, jackets and accessories such as duffel bags, caps and most recently, cotton casual pants. Its products are sold through 165 EBOs, over 1,000 MBOs and 150 plus large format stores.