Chupa Chups India - Perfetti Van Melle brings confectionery brand Chupa Chups to India

~Launches in two new flavours- Strawberry and Cherry~

~Plans to manufacture in India~

09 August, 2016, New Delhi: Perfetti Van Melle India (PVMI), the country’s leading confectionery player, announced category expansion by bringing the much-loved confectionery brand Chupa Chups in India. With this move, Perfetti is targeting the burgeoning lollipop market in the country. Priced at Rs. 5, the Chupa Chups Bubble Gum Filled lollipops shall initially be available in two flavours- Strawberry and Cherry. Perfetti Van Melle India plans to manufacture Chupa Chups products in India at their facility in Manesar.

Chupa Chups Bubble Gum Filled lollipops shall initially be available in two flavours- Strawberry and Cherry

Making this announcement, Mr. Ramesh Jayaraman, Managing Director, Perfetti Van Melle India said, “Chupa Chups is one of our global power brands. India is a key market for us and we have decided to bring this popular brand to India. This is an important moment for us, as we plan to manufacture the product in India and wish to offer our consumers fun in the trademark Chupa Chups style. The unique bubble-gum filled lollipops have been specially created for our discerning Indian consumers. The products are excellent and consumer research validates that strongly.”

Mr. Rohit Kapoor, Marketing Director, Pereffti Van Melle India said, “We are delighted to add Chupa Chups in our portfolio. The brand will offer a truly differentiated experience to the consumers and would help develop the lollipop category further. The launch will be supported with an aggressive 360 degree communication starting from end of August.”

He further added, “Going forward, we have major plans to bring new product offerings and innovation under Chupa Chups, and are quite confident that Chupa Chups will emerge as a preferred choice with Indian consumers.”

Chupa Chups brand, created more than fifty years ago, invented the concept of lollipops and now dominates the segment in many markets. The brand is present in over 160 countries in various product formats and it was available in India also through imports. Chupa Chups derives its name from the Spanish verb chupar, meaning "to suck". Its iconic logo was created by renowned Spanish artist Salvador Dali.

Perfetti Van Melle India Pvt. Ltd. is a renowned manufacturer and marketer of several high quality confectionery brands including Alpenliebe, Mentos, CenterFresh, CenterFruit, and Happydent. The company has market leadership position in the confectionery category.

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Center fresh now calls you to Try The New Cola!

New Delhi, July 06, 2016: Perfetti Van Melle India’s (PVMI) flagship brand Center fresh is the largest selling gum brand in the country. Built over more than 2 decades, the brand enjoys a very strong equity with its consumers.  

In its quest for constant innovation and further providing consumers with new experiences, the brand has recently rolled out a new flavour – ‘Cool Cola’, adding a new dimension to refreshment from a great tasting chewing gum.

PVM and Ogilvy have together developed a new campaign that announces the launch of Center fresh Cool Cola flavour in an interesting manner. 

The launch commercial takes inspiration from popular audio-visual cues typically associated with cola and announces Center fresh Cool Cola flavour through an interesting twist in the story. 

The commercial shows a vendor selling cola in the train, in a very colloquial manner, typical of the sellers in local trains in India. When someone on the train calls out to him for a cola, the seller hands out Center fresh Cool Cola to the passenger, handling it as if it were a real cola bottle. It is here that we discover that he is not selling the soft drink but is actually selling the new Center fresh Cool Cola flavour chewing gum. The amused passenger too plays along.

“The commercial works as a brilliant announcer for Center fresh’s new Cola flavour, doing so in a manner that is engaging and entertaining” says Anurag Agnihotri, Executive Creative Director, Ogilvy.

Commenting on the new campaign, Arun Sharma, Associate Category Director, Marketing, Perfetti Van Melle India says “We have conducted extensive consumer research to bring a new flavour for a refreshing experience, and we are confident that consumers will love this new flavour. The new copy narrates the story in a compelling manner that would surely help generate trials for the new flavour”.

The commercial will go on air on all major national and regional television channels from 8th July 2016.  

Perfetti Van Melle, India: 

Rohit Kapoor – Director-Marketing

Arun Sharma – Associate Category Director, Marketing

Anuja Gulati – Group Product Manager

Agency:

Ogilvy & Mather Pvt. Ltd.

Creative:

Anurag Agnihotri, Executive Creative Director

Shahrukh Irani, Senior Creative Director

Nasrullah Husami, Creative Director

Account Management:

Saksham Kohli

Rashi Jain

Production house: Dungarpur Films

Shivendra Singh, Director

Akshay Mulajkar, Assistant Director

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