Showing posts with label MS Dhoni. Show all posts
Showing posts with label MS Dhoni. Show all posts

Ultra launched the DVD, VCD and Blu-ray pack of the much awaited blockbuster “M.S. Dhoni- The Untold Story” in India


Ultra Group  launched a colorfully  attractive  DVD, VCD and Blu-ray pack of this much awaited blockbuster at an  affordable price of Rs 399/-, 149/- and 799/- respectively.
The DVD is also available in Tamil for 149/-

Ultra launched the DVD, VCD and Blu-ray pack of the much awaited blockbuster “M.S. Dhoni- The Untold Story” in India


An exclusive DVD pack is launched, which turns in a shape of a bat after opening the cover.
You can find it in all the organized retail and other stores in India
One can even get it home delivered in a very short time by ordering it through ecommerce sites like Flipkart, Snapdeal , Amazon, Paytm, Ebay & Infibeam

January 2017, Mumbai: The DVD, VCD and Blu-ray pack of the much awaited blockbuster “M.S. Dhoni- The Untold Story” was launched in India today. Produced by Arun Pandey and Fox Star Studios & Directed by Neeraj Pandey, the film became a critical and commercial blockbuster and earned approximately Rs over 240 crores worldwide. The film is the highest grossing biopic in the history of Indian cinema and the third highest grossing movie of 2016 after Dangal and Sultan.

M.S. Dhoni- The Untold Story is a quintessential family film for all age-groups. It stars Sushant Singh Rajput in the lead role as M.S. Dhoni along with Anupam Kher, Disha Patani, Kiara Advani in pivotal roles. All songs of the film like the track "Besabriyaan”, “Kauntujhe”, “Jab tak”, “Phir Kabhi” were chartbusters even before the release of the film. The film is a complete family entertainer that has dollops of emotions laced into the dramatic plot of the narrative. The film is based on the life of the most successful Indian captain of all times, Mahendra Singh Dhoni. The film chronicles his life from a budding cricketer from Ranchi becoming the most celebrated cricketer of our times.

There had been much curiosity and eagerness for the DVD launch of this film. One of the main reason its exclusive DVD pack which turns in a shape of a bat after opening the cover. The DVD is also available in Tamil language. The film also makes for an ideal collector’s item for one’s own home library. The genre and treatment of this film also extends this attractively packed DVDs and VCDs to be an apt gifting option for one’s friends and families.

Recently the film won awards in:
Screen Award for Best female Debut: Disha Patani
Screen Award for Best Actor (Critics): Sushant Singh Rajput
Stardust Award for Best Acting Debut (female): Disha Patani
Star dust critics award for Best Actor : Sushant Singh Rajput
Best Entertaining Film : Fever FM awards
Best Actor: Sushant Singh at Fever FM Awards
Ultra also is in discussion with various companies to offer the DVD & VCD sets of M.S. Dhoni- The Untold Story as Corporate Gifting and Institutional sales mediums.

Mr. Vijay Singh, CEO, Fox Star Studios quoted “It gives us an immense pleasure to join hands with Ultra to market & distribute one of our best film of 2016. It’s an inspiring story for youngsters and appeals to all age-groups. The film has a strong repeat value given the commercial success that it has done. I am sure Ultra with its distribution strength will make the film reach to the various corners of the country. It will not only give a second chance for people who have missed watching the film in the theatre but also for them who want to see the film again as per their convenience."

The other prominent DVD titles manufactured and distributed by Ultra are: Prem Ratan Dhan Payo, Akira, Kis Kisko Pyaar Karoon, Neerja, Traffic,Kya Kool Hain Hum 3, Great Grand Masti, Pardes, Maine Pyaar Kiya, Hum Aapke Hain Kaun, Hum Saath Saath Hain, Mein Prem Ki Deewani Hoon, I am Kalam.  Till date the company has marketed and distributed Home Video sets of more than 8000 prominent Film & TV titles across various languages and genres all over the world.

Ultra Media & Entertainment Pvt Ltd is an entertainment conglomerate and a pioneer in providing home video solutions globally since the past 35 years. It always has been in forefront in providing entertainment of various genres to the worldwide audience. Be it mythology, history, drama, comedy, thriller, action etc, Ultra has brought them to your drawing room now since decades through its robust distribution network.

The company also currently has an exhaustive library consisting of over 1500 titles comprising of blockbuster Indian Films, television serials and other contents and is associated with some of the leading production studios worldwide.
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Author "Kapil Pathare" is riding the wave of success with his latest book "The Tall Order"


India 13 December 2016:
 Kapil Pathare is over the moon. The reason is accolades being bombarded on him for the launch of his latest book "The Tall Order". "A Tall Order" which traces the cricketing careers of ten best cricketers from India in the last 25 years. The book is an account of a golden era in Indian cricket. A galaxy of stars descended on the cricket field , shone like never before and left us with over lasting memories. 

Revealing his happiness he says “I am flooded with phone calls and sms-es ever since the release. I am feeling elated.. All I craved for was appreciation for my hard work. My belief has turned into a reality." further adding “Writing good books is my only agenda, success and praises will therefore follow"

The book features the journey of Sachin Tendulkar, Anil  Kumble, Sourav Ganguly, Rahul Dravid, VVS  Laxman, Harbhajan Singh, Virendra  Sehwag, Zaheer Khan, Yuvraj Singh, MS Dhoni   

Author "Kapil Pathare" is riding the wave of success with his latest book "The Tall Order"
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Jabong adds active lifestyle brand ‘Seven by MS Dhoni’ to its product portfolio


 
India’s Captain Cool MS Dhoni meets the #SevenOnJabong Contest winners in New Delhi


New Delhi, November 9, 2016: Fashion and sports enthusiasts got a spectacular treat today as India’s leading online fashion portal, Jabong and recently launched Active Lifestyle Brand Seven by MS Dhoni, hosted an event with the modern-day cricketing legend and India’s One Day International cricket team captain MS Dhoni himself. Mahi was in Delhi to meet the winners of Jabong’s contest to promote the addition of the freshest active lifestyle brand Seven by MS Dhoni to its portfolio. Seven, which is also the jersey number that Dhoni sports on the cricket field, offers running, training and active lifestyle footwear and apparel for both men and women, is now available on Jabong from a price point starting from Rs. 500 up to Rs. 4999.


Jabong adds active lifestyle brand ‘Seven by MS Dhoni’ to its product portfolio

Jabong adds active lifestyle brand ‘Seven by MS Dhoni’ to its product portfolio

Jabong adds active lifestyle brand ‘Seven by MS Dhoni’ to its product portfolio


Dhoni felicitated the seven winners of the online contest along with Mr. Arun Pandey, Chairman & MD of Rhiti Group (parent company of Seven) and Rahul Taneja, Chief Business Officer of Jabong. Speaking at the event, M.S. Dhoni, Brand Ambassador-Seven told his fans, “Seven has been my lucky number. I was born on the seventh day of the seventh month. I became the captain of India’s ODI team in the seventh year of the twenty first century. I am happy to be sharing my lucky charm with you with my brand Seven by MS Dhoni. Fitness has always been one of my top priorities and is ingrained in the brand ethos of Seven. The SEVEN ambition is all about making fitness an intrinsic part of every city, every town, every school, every home.  In my opinion, you don’t have to be a professional athlete to take your fitness seriously. All you need is the motivation to lead an Active Lifestyle.”


Rahul Taneja, Chief Business Officer, Jabong, said, “Sportswear is one of the top selling categories on Jabong for many years now and we are excited to offer Seven by MS Dhoni to our discerning shoppers. India has never had a more successful captain and Mahi’s grit and dedication is evidently the hallmark of the brand Seven, which fills in an essential value gap in the active and health-conscious lifestyle category. We are also excited about Rhiti Group’s plans to continue to launch even more innovative designs and technology-driven products in future and will keep expanding our assortment with the latest in sports fashion.”


Arun Pandey, Chairman & MD, Rhiti Group added, “We are delighted to associate with Jabong as India’s leading destination for lifestyle and sport brands. Jabong’s top-notch product curation and audience fits perfectly with Seven’s positioning and the initial promotional launch pilots have yielded a tremendous response. We are very excited with this partnership and look forward to a long innings with Jabong.”

Jabong is known for having introduced a multitude of sports brands in India in the past. As one of India’s top online sportswear destinations, Jabong also regularly engages with its youth-centric audience through its exclusive partnerships with top sporting events such as the Airtel Delhi Half Marathon, Standard Chartered Mumbai Marathon, NBA Jam, 5x5 Turf War among others. 

Mahendra Singh Dhoni has made his way into the hearts of millions of fans all over the world with his enviable list of records. He is the first captain in the history to win all three ICC global events, the first Indian captain to win 100 ODI matches, the first Indian wicket-keeper to hit a double hundred in Tests and the first Indian wicket-keeper to complete 4,000 runs in Test cricket. He also holds the records for the highest score by a wicketkeeper in a One Day International, the most number of dismissals in ODIs and Tests by an Indian keeper, the highest number of centuries while batting at Number 7 in ODIs, the highest number of sixes in international cricket as a captain, the most stumpings in international cricket and the most T20 international matches won as a captain. 

Jabong adds active lifestyle brand ‘Seven by MS Dhoni’ to its product portfolio

Jabong adds active lifestyle brand ‘Seven by MS Dhoni’ to its product portfolio

Jabong adds active lifestyle brand ‘Seven by MS Dhoni’ to its product portfolio

Jabong adds active lifestyle brand ‘Seven by MS Dhoni’ to its product portfolio

Jabong adds active lifestyle brand ‘Seven by MS Dhoni’ to its product portfolio

Jabong adds active lifestyle brand ‘Seven by MS Dhoni’ to its product portfolio


About Jabong


Jabong is a major fashion multi-brand e-store that offers a wide selection of over 350,000 products across footwear, apparel, jewellery and accessories categories. With more than 1500 international high-street brands, sports labels, Indian ethnic and designer labels and over 150,000 styles from over a thousand sellers, Jabong brings to its customers the latest trends from across the globe. Its “Be You” campaign highlights individuality, emphasizes the freedom to be a leader and promotes one's own sense of style. 

About Seven by MS Dhoni


Seven, a fitness and active lifestyle brand, fosters the free spirited youth of today and lives by the principle of revolutionizing the democratization of sports and re-infuse the true spirit of sportsmanship for a healthy lifestyle. Spread across various fitness categories of running, training and lifestyle sport, the collection encompasses a wide range of running and training footwear, apparel and accessories for both men and women. Each Seven’s product incorporates industry’s latest technologies across categories and blends to be a perfect combination of style with comfort. For more information, visit www.7.life. 


About Rhiti Group 


Mr. Arun Pandey in New Delhi founded Rhiti Group in 2007. This group has companies involved in the business of sports talent marketing, sports event management, film & entertainment and active lifestyle retailing. RS Seven Lifestyle (P) Ltd is the retailing arm of the group, which offers active lifestyle products in the market under the ‘SEVEN by MS Dhoni’ brand.  For more information about the group, visit www.rhitisports.com. 
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Spotted: M.S Dhoni in shoes from Voganow


India 30 September 2016
: M.S Dhoni was recently spotted wearing shoes from Voganow for the screening of his biopic, M.S Dhoni in Mumbai.

Spotted: M.S Dhoni in shoes from Voganow

Spotted: M.S Dhoni in shoes from Voganow

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Rajnikant wishes M.S. Dhoni and the team of Inspired Entertainment the very best for the forthcoming biopic.


New Delhi - 23rd September, 2016
: As the world awaits the arrival of the biggest biopic: M. S. Dhoni, The Untold Story, the man himself, accompanied by his childhood friend, partner  and Producer Mr. Arun Pandey, Founder of Inspired and  the lead actor Sushant Rajput met the other legend Rajnikant at his Chennai home. 

M.S.Dhoni , Rajnikant , Sushant Singh Rajput, Arun Pandey
 M.S.Dhoni , Rajnikant , Sushant Singh Rajput, Arun Pandey
Rajnikant with Arun Pandey
Rajnikant with Arun Pandey

Wishing the team the very best, Rajnikant, applauded the young actor for his resonance with the role, also patting Mr. Pandey for his pristine plan to create this amazing biopic.  

Due to release on 30th September, the cast lead by M. S. Dhoni and Arun Pandey are on a promotional tour of the South. 

About M. S. Dhoni: The Untold Story

M.S. Dhoni: The Untold Story is an upcoming Bollywood biographical film based on the life of Indian cricketer and the current ODI and T20I captain of the Indian national cricket team,  Mahendra Singh Dhoni. The film features Sushant Singh Rajput as Dhoni and Disha Patani, Kiara Advani, and Anupam  Kher in supporting roles.

The film is scheduled to be released on 30 September 2016. The film will be dubbed and simultaneously released in Tamil, Telugu, and Marathi languages.

About: Inspired Entertainment

Inspired Entertainment, an associate company of Rhiti Sports Management Private Limited will be making a debut in Bollywood as it produces the upcoming biopic with Arun Pandey in association with Friday Film Works distributed by Fox Star Studios.
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Lovely Professional University Institutes MS Dhoni Scholarship for cricket


•Prestigious MS Dhoni Scholarship instituted by LPU for students and sportspersons excelling in cricket
•The aim of the scholarship is to provide access to quality education  to those with outstanding talent in cricket:Ashok Mittal, LPU Chancellor
•This sort of support and encouragement will help talent blossom:  Dhoni

MS Dhoni hitting a shot during his vist at LPU

MS Dhoni hitting a shot during his vist at LPU


Dhoni launched ‘LPU-MS Dhoni Scholarship’ for brilliant sportspersons & students at LPU campus
 

Dhoni launched ‘LPU-MS Dhoni Scholarship’ for brilliant sportspersons & students at LPU campus


MS Dhoni hitting a shot during his vist at LPU

MS Dhoni hitting a shot during his vist at LPU


MS Dhoni vista t

MS Dhoni vista t

 
Jalandhar August 11: The Lovely Professional University (LPU), India’s largest private university, has instituted a cricket scholarship on the name of cricketing sensation Mahender Singh Dhoni as part of its endeavor provide access to quality education to those with outstanding talent in the sport.

Dhoni launched the scholarship during his recent visit to the LPU campus here. The duration of these five prestigious MS Dhoni-LPU scholarships is for three years.

The scholarshipis meantfor international level cricket players, Ranji Trophy medalists and inter-university finalists who can pursue undergraduate or post-graduate studies at the university. The scholarship includes tuition fee, residential accommodation and food charges. In effect, a student with exceptional cricket can take up a subject of his choice and study at this prestigious private university free of charge and avail all the facilities there is on its state of the arts campus.

Speaking to a large gathering of cheering students, exhilarated by skipper presence in their midst, Dhoni said, “There is no dearth of sport talent in the country, the need is to give them this sort of support and encouragement and help them blossom.”

Explaining the rationale for instituting the scholarship, Mr Ashok Mittal, chancellor, Lovely Professional University said, “India seems to be doing brilliantly in the field of education; our academics are valued everywhere in the world, we need to bring  the same excellence to sports and one way to do this is to institute scholarships and chairs for sportspersons.”

The idea of the scholarship is to promote students with talent and love for cricket with access to the best education. Both the University and the Indian skipper believe that money should not be a constraint for outstanding sports-persons in getting quality education.


The former cricket captain had an interesting interactive session with students on the campus. He shared his insights and experience and regaled them with stories from his inspiring journey from a railway ticket collector to an ace cricketer. Dhoni was accompanied by Neeraj Pandey, director of an upcoming  Bollywood a biopic on the cricketing icon. It was indeed a red-letter day for the University and its students who felt elated by the presence of the high-profile guests.Lovely Group Chairman Mr Ramesh Mittal, Vice-Chairman Mr Naresh Mittal, LPU Chancellor Mr Ashok Mittal, Pro Chancellor Mrs Rashmi Mittal were present on the occasion and accorded warm welcome to the guests.
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LAVA International Limited announces MS Dhoni as its Brand Ambassador


April 10 2016,  08.50 PM IST || Pocket News Alert

Mumbai : Lava International Limited, one of India’s leading players in the mobile handset industry, today announced its association with India’s most successful national cricket team captain Mahendra Singh Dhoni (MS Dhoni), as its brand ambassador. The partnership comes at a time when Lava is at the cusp of its next level of growth with its increasing market share in the Indian mobile handset industry. A recent report by Counterpoint Research based on the Q4 2015 (Oct-Dec) performance of the handset manufacturers’ report mentions Lava International Limited as the fastest growing Indian smartphone brand globally in 2015.

LAVA International Limited announces MS Dhoni as its Brand Ambassador

MS Dhoni will be the new face of Lava’s multi-channel marketing campaign as well as brand engagement activities.  Through this association, Lava aims to strengthen its brand identity as the most trusted and reliable mobile handset brand in the Indian mobile handset industry. This association will further build upon the recent industry recognition Lava has received in respect to its product quality & after sales service.

Delighted on the announcement, Solomon Wheeler, Vice President & Head – Marketing & Communication, Lava International Limited said, “This announcement is a milestone in Lava’s growth story. We are very proud and privileged to be associated with MS Dhoni. Lava stands for reliability which stems from integrity, passion for excellence and innovation/adaptability, core values of the organization.   M. S. Dhoni epitomizes reliability and Lava Values both as a person and a sportsman. Hence, there was a natural connect between both the great brands which resulted in this association. Bringing him on board, strengthens our resolve to offer trusted and reliable products & services to all our consumers at all times.”

Speaking of his association, Mahendra Singh Dhoni, said, “Lava embodies the values, the ideas and the direction that every Indian brand must take in the 21st century. In a highly competitive mobile handset market, Lava stems out as a brand that differentiates itself through a compelling story, a commitment to stay relevant and high quality products and services. I am very happy to associate with Lava and look forward to working with them closely.”

Founded in 2009, Lava International Limited has become one of the fastest growing mobile handset companies in India. It achieved revenues of USD 1.2 billion in FY 2014-15, registering more than 100% growth over FY 2013-14.

Aligning itself with Government of India’s ‘Make in India’ initiative, Lava has already set up its first manufacturing plant in Noida and plans to invest INR 2615 crore in a phased manner to scale it up to have an annual production capacity of 216 million phones. Recently, Lava was declared as the most trusted smartphone brand in product quality and after sales service amongst all Indian mobile handset brands by Silicon India. The brand also bagged the “Best Customer experience team of the year award” in consumer goods category in 9th Loyalty and Customer Experience Awards conducted by Kamikaze B2B media.

Lava with its robust network of 1115+ distributors and over 1 lakh retailers has also a strong foot hold in the offline channel – as it is the only company to have a single layer distribution model wherein all distributors are directly managed and controlled by Lava. This is unlike most of the other mobile handset players who have a multi-layer super distribution model which leads to lesser control and poses higher risk.

The company also has overseas operations in Thailand, Nepal, Bangladesh, Sri Lanka, Pakistan, Indonesia, Mexico, Middle East and Russia and is the number 1 smartphone brand in Thailand. Lava is the only company in the emerging ecosystem outside of China to have an end to end control on product design, development, testing and manufacturing.
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GSK Consumer Healthcare relaunches its choco-malt drink Boost MS Dhoni is the Brand Ambassador


Link to the TVC: https://www.youtube.com/watch?v=oP57xhijumw

Gurgaon, April 7, 2016: Boost, the legacy health food drink brand fro, GSK Consumer Healthcare, is undergoing a revamp this year with a completely new & re-energized pack design, new consumer communication & new shopper communication. The revamp is in line with the brand’s core philosophy of continuing being the most loved brand by kids & alongside staying contemporary and trend setting within the category with its clutter-breaking packaging.

GSK Consumer Healthcare relaunches its choco-malt drink Boost MS Dhoni is the Brand Ambassador


The revamp would be supported with a new TV Commercial that is based on a strong, new insight right from the world of kids & showcases how Boost helps unleash the winner in the kid. The brand revamp continues to be rooted at the central objective of ‘Connecting with Kids’ & thus the new TV Commercial as well as the surround marketing plans that have been planned have been in line with this objective.

Commenting on this, Mr. Prashant Pandey, Head of Marketing for Nutritional & Digestive Health, GSK Consumer Healthcare, says, “Boost has always stood out from the rest of the category as it is the only brand that single-mindedly speaks directly to children and their aspirations. With this re-launch, our task is to convince them that Boost gives them more stamina day by day, improves their performance to the next level and helps them win against bigger challenges. We will continue playing on our strengths of delivering category leading energy science, brand love driven through sports heroes and communicating it effectively to our consumers, in newer and more innovative ways.”

The New Packaging

The central objective of the new packaging has been to continue the evolution towards being the most contemporary and edgy pack in the category. In addition to this, the packaging has been designed to clearly bring two key things for the shopper – ‘What goes into a cup of Boost’ & ‘What you get out of it as a unique benefit’.

The New TVC

A group of senior boys have ganged up against a smaller kid and are not letting him play with them. As the dejected kid starts walking back, a hand from behind stops him & asks if he would play with him. To the kid’s surprise, it is MS Dhoni (Mahendra Singh Dhoni) himself who has asked him this. The kid swigs his Boost & gets ready to bowl to Dhoni. While the kid is initially underestimated by everyone including Dhoni (Mahendra Singh Dhoni) , but as he starts to bowl, ball after ball, he starts beating (Mahendra Singh Dhoni) Dhoni. He eventually manages to rattle the stumps and that is when everyone recognizes that this kid, with the energy & confidence, from Boost is ready to now play at the next level. The essence of the TVC is that Boost, which is enriched with proteins, energy rich cereals & nutrients, helps build your energy day by day to give 3 times more stamina that helps play at the next level.

Boost has always been a strong brand with a loyal consumer base, particularly in its core markets of South where it is the number 2 HFD brand. The brand has always had clear proposition of stamina, the associations with inspirational sports celebrities and a taste that children love. With this restage, the brand will activate surround campaigns for consumers on-ground, at the point of purchase and on digital platforms to help build connect at relevant touch-points.

About GlaxoSmithKline Consumer Healthcare Ltd

GSK Consumer Healthcare Ltd is the category leader in Indian health food drinks industry. Our flagship product Horlicks leads the market, while Boost is among the top three health food drink brands that India prefers. Our manufacturing plants are located in Nabha, Rajahmundry and Sonepat. In India we have an engaged workforce of over 4700 employees. GSK also markets and distributes a range of everyday health products such as Eno, Crocin, Iodex and Sensodyne. Our marketing and distribution network comprises over 700 distributors and a direct coverage of over 8 lakh retail outlets.

GSK Consumer Healthcare Ltd is an associate of GlaxoSmithKline plc.of U.K, one of world’s largest consumer healthcare companies. We have a heritage that goes back over 160 years. Our purpose is to help more people around the world to do more, feel better and live longer with everyday healthcare products.  Our goal is to build a global, growing business – we call a Fast Moving Consumer Healthcare (FMCH) company – dedicated to everyday healthcare with all of the scientific expertise and quality guarantees that demands, working at the speed and with the genuine consumer understanding the modern world expects.

GSK Consumer Healthcare globally owns some of the world’s best loved healthcare brands, successful in over 100 countries. These include Sensodyne, Voltaren, Theraflu, Paradontax,  Panadol, Polident, Otrivin, Horlicks and Physiogel.
Read More »

GSK Consumer Healthcare relaunches its choco-malt drink Boost MS Dhoni is the Brand Ambassador


Link to the TVC: https://www.youtube.com/watch?v=oP57xhijumw

Gurgaon, April 7, 2016: Boost, the legacy health food drink brand fro, GSK Consumer Healthcare, is undergoing a revamp this year with a completely new & re-energized pack design, new consumer communication & new shopper communication. The revamp is in line with the brand’s core philosophy of continuing being the most loved brand by kids & alongside staying contemporary and trend setting within the category with its clutter-breaking packaging.

GSK Consumer Healthcare relaunches its choco-malt drink Boost MS Dhoni is the Brand Ambassador


The revamp would be supported with a new TV Commercial that is based on a strong, new insight right from the world of kids & showcases how Boost helps unleash the winner in the kid. The brand revamp continues to be rooted at the central objective of ‘Connecting with Kids’ & thus the new TV Commercial as well as the surround marketing plans that have been planned have been in line with this objective.

Commenting on this, Mr. Prashant Pandey, Head of Marketing for Nutritional & Digestive Health, GSK Consumer Healthcare, says, “Boost has always stood out from the rest of the category as it is the only brand that single-mindedly speaks directly to children and their aspirations. With this re-launch, our task is to convince them that Boost gives them more stamina day by day, improves their performance to the next level and helps them win against bigger challenges. We will continue playing on our strengths of delivering category leading energy science, brand love driven through sports heroes and communicating it effectively to our consumers, in newer and more innovative ways.”

The New Packaging

The central objective of the new packaging has been to continue the evolution towards being the most contemporary and edgy pack in the category. In addition to this, the packaging has been designed to clearly bring two key things for the shopper – ‘What goes into a cup of Boost’ & ‘What you get out of it as a unique benefit’.

The New TVC

A group of senior boys have ganged up against a smaller kid and are not letting him play with them. As the dejected kid starts walking back, a hand from behind stops him & asks if he would play with him. To the kid’s surprise, it is MS Dhoni (Mahendra Singh Dhoni) himself who has asked him this. The kid swigs his Boost & gets ready to bowl to Dhoni. While the kid is initially underestimated by everyone including Dhoni (Mahendra Singh Dhoni) , but as he starts to bowl, ball after ball, he starts beating (Mahendra Singh Dhoni) Dhoni. He eventually manages to rattle the stumps and that is when everyone recognizes that this kid, with the energy & confidence, from Boost is ready to now play at the next level. The essence of the TVC is that Boost, which is enriched with proteins, energy rich cereals & nutrients, helps build your energy day by day to give 3 times more stamina that helps play at the next level.

Boost has always been a strong brand with a loyal consumer base, particularly in its core markets of South where it is the number 2 HFD brand. The brand has always had clear proposition of stamina, the associations with inspirational sports celebrities and a taste that children love. With this restage, the brand will activate surround campaigns for consumers on-ground, at the point of purchase and on digital platforms to help build connect at relevant touch-points.

About GlaxoSmithKline Consumer Healthcare Ltd

GSK Consumer Healthcare Ltd is the category leader in Indian health food drinks industry. Our flagship product Horlicks leads the market, while Boost is among the top three health food drink brands that India prefers. Our manufacturing plants are located in Nabha, Rajahmundry and Sonepat. In India we have an engaged workforce of over 4700 employees. GSK also markets and distributes a range of everyday health products such as Eno, Crocin, Iodex and Sensodyne. Our marketing and distribution network comprises over 700 distributors and a direct coverage of over 8 lakh retail outlets.

GSK Consumer Healthcare Ltd is an associate of GlaxoSmithKline plc.of U.K, one of world’s largest consumer healthcare companies. We have a heritage that goes back over 160 years. Our purpose is to help more people around the world to do more, feel better and live longer with everyday healthcare products.  Our goal is to build a global, growing business – we call a Fast Moving Consumer Healthcare (FMCH) company – dedicated to everyday healthcare with all of the scientific expertise and quality guarantees that demands, working at the speed and with the genuine consumer understanding the modern world expects.

GSK Consumer Healthcare globally owns some of the world’s best loved healthcare brands, successful in over 100 countries. These include Sensodyne, Voltaren, Theraflu, Paradontax,  Panadol, Polident, Otrivin, Horlicks and Physiogel.
Read More »