Jabong adds American fashionwear brand Forever 21 to its product portfolio

Jabong adds American fashionwear brand Forever 21 to its product portfolio

It’s a fashion fiesta at Jabong with a total of 35 brand launches in March alone!

New Delhi, March 21 2017 India’s leading online fashion portal Jabong has announced the addition of American fashionwear brand Forever 21 to its product portfolio. The brand, which is the 5th largest specialty retailer in the United States, will be available on Jabong in variants across the apparel, accessories and footwear categories such as play-in tops, dresses, t-shirts, cosmetics, intimates and shoes with prices ranging from Rs.499 to Rs.2400.

“At Jabong, we continuously strive to offer the best of global fashion brands to our shoppers. Forever 21 is a pioneer and global leader in the fast fashion category and its addition will strengthen the comprehensive line of finely curated international portfolio on Jabong,” said Gunjan Soni, Head of Jabong.

“We are thrilled to launch on Jabong, which has carved a unique niche among the upmarket fashionistas of India who swear by the hottest international designs. The combined strengths of Jabong and Myntra help us cover a major share of the online fashion retail market and uniquely curate our products to cater to the shopper preferences on each platform. This complements our aggressive offline strategy and we are excited to herald a long association with Jabong,” said Abhinav Zutshi, India Business Head, Forever 21. Since 1984, Forever 21 has redefined fashion for the youngsters and has expanded its footprint in more than 47 countries worldwide.

With Forever 21, Jabong has now added 20 new brands on its platform in March itself and will be taking the number to 35 by the end of this month. Brands added to Jabong this month include New Era Caps, WROGN, Mothercare, Roadster, Cover Story, AAY, Zivame and Mast and Harbor among others. Jabong now has approximately 2000 brands in its product portfolio, out of which 50 brands have been launched in 2017 alone. Jabong’s Head, Gunjan Soni adds, “We are super-charged with an array of top label launches on Jabong this month, which has injected fresh energy in our team. We have more compelling labels in the offing and will continue to delight our shoppers with the latest and hottest in fashion.”

Jabong is known to have introduced a multitude of fashion brands in India in the past such as TOPSHOP, TOPMAN, Dorothy Perkins, Missguided, Next to name a few.

Jabong is a major fashion multi-brand e-store that offers a wide selection of over 350,000 products across footwear, apparel, jewellery and accessories categories. With more than 1500 international high-street brands, sports labels, Indian ethnic and designer labels from over a thousand sellers, Jabong brings to its customers the latest trends from across the globe.

Forever 21 has seen some remarkable accomplishments over the past 30 years.  With a goal to become an $8 billion company by 2017 and open 600 stores in the next three years, it’ll be exciting to see the company achieve in three years what it initially took 30 years to do. Forever 21 is the 5th largest specialty retailer in the United States. A customer from Toronto named her daughter Tiev Forever Golding because she almost had her baby in a Forever 21 store. Once the child’s passport expires, they plan to legally change her first name to “Forever”.  The average Forever 21 store is 38,000 square feet, the largest is approximately 162,000 square feet and the original Fashion 21 store is only 900 square feet. Forever 21 rung up $700,000 in sales in its first year. The prior three businesses that occupied that building failed within the first year. Even with the company’s tremendous growth, it still remains a family owned business.