Growel’s 101 Mall celebrates the spirit of womanhood at ArtiSTREE-2017

Mumbai, March 6 2017: Ahead of International Women’s Day, Growel’s 101 Mall in Kandivali organised ArtiSTREE 2017 -- a unique event to pay a tribute to the spirit of womanhood. The two-day festival which kick started on March 3 offered a platform to women to showcase their hidden talents in different genres.

Growel’s 101 Mall celebrates the spirit of womanhood at ArtiSTREE-2017

Growel’s 101 Mall celebrates the spirit of womanhood at ArtiSTREE-2017

The extravaganza has been garnering popularity since the past three years with women from different parts of the city thronging the mall to participate in the various activities that have helped them show off their eclectic skills.

The celebrations began with women putting across their culinary expertise by whipping up special food fares which were on display for visitors to taste and experience the assorted recipes. There was also a fine art exhibition which involved a consummate presentation of various vibrant works of art which were displayed for people to have a glance. From intricate mehendi designs to elaborate embroidery patterns and creative jewellery making, each one was testimony to the impressive talents of the participants.

The second and final day of the event on March 4 witnessed an exciting atmosphere full of various performances from music to dance, instruments and theatre as well. The winners were awarded trophies and certificates of Queen of ArtiSTREE from Growel’s 101 mall.

Supporting the initiative, Shipra Goyal, a popular Bollywood singer encouraged all the women participants to give in their best and show their true talent. She entertained the audience with her performance on some of her melodious songs.

Vikas Shetty, Mall Head, Growel’s 101 Mall said “This is an innovative platform to engage women visitors on this special occasion. Growel’s 101 Mall has always ensured that women feel special about themselves while walking into our mall because they deserve to feel like that. We have always designed initiatives like these to make mall patrons feel more involved. We believe in providing a platform for them to unleash their creative potential.”

The elated winners who won the title Queen of ArtiSTREE-2017 expressed their happiness and one of them said “This is a wonderful celebration organised by Growel’s 101 mall for women and it has made us feel really special. By acknowledging this occasion and making it into an eventful program, we have come a lot closer to what is happening at the mall. We look forward to many more such activities.”

About Growel’s 101

Grauer& Weil (India) Ltd., a BSE & NSE listed company and a leader in multi-dimensional businesses with annual revenue of 2,300 cr, deals in the manufacture and marketing of metal finishing chemicals, and equipment and plating plants in India. In addition, the company provides a range of paints used in various applications and industries; and lubricants for applications in the steel, engineering, automobiles, machine tools, fasteners, and other industries. Besides, it provides IT services and solutions, including SAP implementation, upgrades, maintenance, and customization; IT and non-IT staffing services. The group has recently ventured into the development of a shopping mall cum entertainment complex at Kandivli, Mumbai. The five decade-old Growel group has diverse interests in chemicals, engineering, paints, information technology, financial services, sports & hobbies, environment management and retail.