Connect Broadband rewarded by Govt. of India under Digi-Dhan initiative

‘Connect Broadband rewarded by Govt. of India under Digi-Dhan initiative

Listed under the Merchant category for promoting Digital payment through mobile apps and web portals

Chandigarh, March 27, 2017: It is a heart-warming day for Connect Broadband as the company has been awarded under Lucky Grahak & Digi-Dhan Vayapar Yojna announced by Prime Minister Narendra Modi for retail consumers and businesses, in a bid to boost digital payments in India.

The leader in wire-line and broadband segment in Punjab has been listed as a winner under merchant category by Central Government on promoting Digital payments through mobile apps and on web portal.

Connect Broadband rewarded by Govt. of India under Digi-Dhan initiative

In line with Prime Minister Shri Narendra Modi’s vision of digital India, Connect Broadband has been taking various initiatives to promote online payments. Some of these initiatives include incentives to customers for paying through its specially designed app, tie up with various leading mobile wallets and safe banking counseling desks at its stores

“We always strive to lead the digital revolution in India by educating and creating convenience for our customers” said Mr. Arvind Bali, CEO, Connect Broadband.”The results of the efforts put in by our team have been superlative as there has been a whopping 400% growth in customer mobile online payments. Our aim is to ensure that 100% of our customers make online payment in next 3-6 months”

‘About Lucky Grahak & Digi-Dhan Yojna’

The Government of India seeks to promote digital payment methods to encourage consumers and merchants to increasingly shift to these payment modes. The two schemes, namely Lucky Grahak Yojana for Consumers and Digi-Dhan Vyapar Yojana for Merchants, seek to nudge people towards significantly higher usage of digital transactions through the offer of incentives..
Digi Dhan Go Cashless Go Digital had been organized by the Ministry of Electronics and Information Technology. The initiative planned to enable consumer and merchants to undertake real time transactions through the Digi Dhan Bazaar to create awareness about the benefits of Digital Payment option. 80 Digi Dhan Melas have been held across the country since 25th December, 2016. Over 100 Digi Dhan Melas will be held across the country to inculcate digital payment among the people. By 1st February, the exercise has covered cities from 21 States and 4 UTs.
More than 6,26,000 people have won prizes worth Rs. 97.07 crore as a part of NITI Aayog’s digital payment promotion schemes to give a boost to cashless economy across the country till since 25th December last year.. The move is a part of the ongoing efforts of the Government to create an ecosystem which provides incentives for digital transactions. Among the lucky winners are 5,55,000 consumers who have won Rs.1000 each under the Lucky Grahak Yojana- Daily scheme while 26,145 consumers have won under the Lucky Grahak Yojana- Weekly scheme.

CONNECT is a part of Videocon Group and is a pan India ISP Licensee with market leadership in Punjab Telecom Circle, which consists of Punjab, the Union Territory of Chandigarh and Panchkula. The Company also provides a full gamut of telecommunication services, which includes voice telephony, both Wireline and fixed wireless, Internet services, broadband data services and a range of value added service viz., Centrex, leased lines, voice mail and video conferencing. Connect has recently expanded its coverage footprint with launch of data services in Haryana and Himachal Pradesh.

 What more? CONNECT also provides Wireless Broadband service across Punjab. Offering high speed internet through a wireless medium, CONNECT Wireless Broadband enables users to access internet through their Laptops, PCs, Tablets, Wi-Fi enabled phones in the wireless vicinity & FTTH which is a Broadband telecommunications system based on fiber-optic cables and associated optical electronics. The technology reaches the boundary of the living space, such as a box on the outside wall of a home. Quadruple play of high-speed broadband, high-definition video, unlimited 'anywhere' telephony, and real-time surveillance are a few key take-aways for users.