Celebrating womanhood, men at Shotang orchestrated women’s day celebrations


Series of activities including video messages, potluck & gifts by men, dedicated to the ShotWoman

New Delhi, March 11, 2017: Raising a toast to womanpower on the occasion of Women’s day, India’s leading retail distribution platform, Shotang decided to make the women feel special at work and celebrated ‘her’ contribution in a unique way. With chocolates and roses, the close circle of male co-workers shared video messages, thanking their women colleagues for that extra mile they walked to get things moving, for that helping hand and for being there at the need of the hour. The office was further dressed in the freshly prepared posters, carrying the success stories of women achievers.

Celebrating womanhood, men at Shotang orchestrated women’s day celebrations


Commenting on the celebrations, Anish Basu Roy, Co-founder & CEO, Shotang, said, “At Shotang, it is our endeavor to make our workplace safe, inclusive and equal-opportunity for all. Our female co-workers, who we call ShotWomen, make our work environment better with their creativity, energy and sense of discipline. We value the unique perspective and sense of balance they bring to work”

BG Vishal Kumar, Director – Operations further added, “These 3 day celebrations are aimed at creating a bon homie and culture of camaraderie. The men at Shotang cooked for the pot luck lunch, created thoughtful video messages and gave meaningful gifts to their women colleagues with tremendous enthusiasm. This is the kind of warm and welcoming workplace that we want to build.

Being a people-first company, Shotang.com organized cultural activities in the evening for its employees to engage and celebrate the contribution of their women team members. Male co-workers further took responsibility of the pot-luck, also being the personal chauffeur of their female colleagues for the D-Day! Competitions such as Sari draping, fish pot, dedicated video messages and Secret Santa were organized by the men. The kiosks setup at office premises for personal grooming services and Mehendi further saw active participation from women.

The color theme for the three days was: Purple, White and Green. Further displaying their solidarity, men also wore purple badges on all three days. Shotang calls itself the #fittestartup and has a deep focus on employee health. In line with the same, there was an expert session conducted within the premises on health and safety tips, especially for women. The experts talked about different health related concerns and gave some martial arts tips for unforeseen circumstances.

About Shotang

Bengaluru-based, Shotang, is India’s leading retail distribution platform and was incorporated in May 2013 with the mission to tech-transform the processes involved in traditional retail distribution channels. By aggregating retailers, distributors and consumer brands, it seeks to provide opportunities for manufacturers to enhance their productivity and build a robust distribution network rapidly.