BIBA's First Ever TV Campaign -'Who's That Girl

Posted by: at 3/22/2017 04:48:00 am
BIBA, unveils its new brand philosophy through their first ever television commercial

New Delhi, March 21, 2017: BIBA, the leading Ethnic wear brand launches its first ever brand campaign conceptualized by Lowe Lintas Bangalore. The television commercial brings to life BIBA’s new philosophy across popular television channels and will be supported extensively through other media like Print, Outdoor and Digital.   BIBA believes that there is a lot more to a woman than just her beauty, and that’s what inspires conversations about her.  It's this thought that propels the brand’s Spring Summer 2017 collection - “Who’s that Girl”. The ad showcases how certain women - by the way they look, dress and carry themselves - sparkle with an enchanting magnetism, such that the world around them feels compelled to unravel more about their story. Such women find BIBA extremely appealing, as the brand enhances their appearance and adds an extra dimension to their personality.   This thought is executed in a simple yet endearing manner by the central protagonists of the film, a young wedding planner who manages to get the grandmother of the bride to dance at her Sangeet.    Commenting on the new campaign, Siddharath Bindra – Managing Director, BIBA Apparels said: “BIBA as a brand has really evolved over the years, both in terms of size of business and reach. Today, BIBA has stores in more than 100 cities. Through television, our attempt is not simply to reach out to all women but to connect with each and every one of them. We recognize that every woman is beautiful in her own unique way. But what makes her stand apart is the reflection of her inner beauty. That’s what makes every woman truly fascinating. Our brand film captures this aspect of women beautifully and brings it to life. We believe that our philosophy will truly resonate with all women.”   Highlighting the creative thought process behind the campaign, Rajesh Ramaswamy, Executive Director, Lowe Lintas Bangalore said: “BIBA as a brand believes that beauty is not a superficial concept and we wanted to capture this belief in the film. The essence of what draws us to a beautiful woman is far deeper than what she wears and how she looks. It’s the combination of her looks and her substance that gets people talking. In this case it’s the wedding planner who went beyond her call of duty by making sure no one is left out of the celebrations. Thanks to her thoughtfulness a shy old lady ends up having a great time.”  

BIBA's First Ever TV Campaign -'Who's That Girl

BIBA's First Ever TV Campaign -'Who's That Girl

BIBA's First Ever TV Campaign -'Who's That Girl

Team Credits:

Lowe Lintas 
Arun Iyer
Hari Krishnan
Subramanyeswar S
QED Films
Amit Masurkar

Rajesh Ramaswamy
Sonali Khanna
Ajay Ravindran

Rimona Ganapathy
Smrithi Ramanujam
Nikita Shah

Rexena Devraj
Rhea Bharat

Poonam Nandivadekar
Nalin Nandan

Tanya Onkar

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