Styletag launches AnjanaMisra’s spring/summer collection ‘EnvisagerI’art’ exclusively on its platform

Couturier AnjanaMisra takes inspiration from hand painted water color floral patterns

New Delhi, February 07, 2017:, India’s premieronline fashion curating website known to house some India’s reputed fashion designer labels, will exclusively launch renowned celebrity fashion designer AnjanaMisra’s spring summer collection on its platform. With this launch, the online platform will be an exclusive online partner for the designer’s collection.Styletag is known to offer some lux prêtfashion and styles at affordable prices.

Styletag launches AnjanaMisra’s spring/summer collection ‘EnvisagerI’art’ exclusively on its platform

Styletag launches AnjanaMisra’s spring/summer collection ‘EnvisagerI’art’ exclusively on its platform

Anjana Misra’latest SS17 collection‘EnvisagerI’art’, which was showcased at the Paris Fashion Week is inspired by hand painted water color metaphysics and connotes a perfect chemistry between art and fashion. The collection boasts water color sun kissed floral patterns, embellishments and detailing. With intricate embellishments and fabric manipulations being the realm of the collection, the outfits reflect art in a peculiar manner.

Commenting on the launch, Yashodhara Shroff, Director & Founder,, said, “We are extremely delighted to associate with Designer Anjana Misra exclusively for her latest SS17 collection. As a company that is equipped with a thorough understanding of the fashion quotient of Indian women across all age groups, we are confident that the new AnjanaMisra collection is going to be a hit. This collection will be a shopping delight for every woman who has a taste for avant-garde designs”

Adding her bit, Designer Anjana Misra commented, “It is pleasure to be part of an online fashion curating portal like that has pioneered the concept of bringing designer wear to the customers, who have an eye for great style. I’m looking forward to the official launch of my SS17 collection on, and hope to have a longstanding association with them.”

Styletag’s latest association with Anjana Misra is expected to transform the way people perceive haute couture and online fashion for the better. It aims to retail aggressively through online commerce, and successfully reach out to customers who have a penchant for designer wear.

About, is based out of Bangalore, and also has offices in Delhi-NCR and Mumbai. It was brought into existence in 2012 by Sanjay and YashodharaShroff, who founded the house of ffolio 25 years ago in 1991, a pioneer in the Indian fashion industry. Along with three other technology professionals from the industry, this original team of five identified a severe dearth of availability in affordable and credible fashion pan India, especially in Tier II & Tier III cities. Styletag is an amalgamation of the best of couture & affordable fashion. With an omni-present retailing model, driving sales through both online and offline channels, has emerged as a women centric one-stop fashion destination for all age groups.

About AnjanaMisra

AnjanaMisra, The Brand AnjanaMisra Company is a mix of elegance, eccentricity and embellishments. It is unique in the fashionlandscape, a romantic blend of craftsmanship, innovation and skilled ateliers that create a brand that ispowerful in its own uniqueness. With strong Indian and European roots, couture sensibilities and a teambased in Delhi creates a magical vision of diversity in fashion with the refined techniques gleaned fromthe couture salon. The embellishments and detailing in the garments hold an aesthetic value which helps one grow a senseof confidence and elegance. The brand aims at bringing a fresh vibe to the industry and to establish itselfas a luxurious and innovative label. This is the brand for the romantics, the elegant and the fashion connoisseur.