Shemaroo Entertainment Ltd and Hathway join hands to change the dynamics of TV viewing for Cable viewers

Shemaroo Entertainment Ltd and Hathway join hands to change the dynamics of TV viewing for Cable viewers

̴ Offers its audience Premium VAS services   ̴
 Shemaroo & Hathway join hands to change the dynamics of TV viewing for Cable viewers

Shemaroo & Hathway join hands to change the dynamics of TV viewing for Cable viewers

16 February 17, Mumbai: Shemaroo Entertainment Ltd, one of the leading content owners joins hands with Hathway, one of the largest cable networks to change the dynamics of TV viewing in India. For the first time now, audiences can enjoy Premium paid Ad-free services on Cable TV. A platter of popular services namely Miniplex, Comedywalas, Om Shakti, Ibaadat, Lamhe Movies and Yippee are now available on cable TV as well.

As part of the launch, the said services are offered free to the consumers for the first month, ushering them with an experience of next generation TV viewing. Post this period, these services will be available at different price points.

Hiren Gada, Director, Shemaroo Entertainment Ltd, shares his thoughts on the occasion, “This is a big leap, not only for Shemaroo but for the industry as well. Shemaroo Entertainment has always been among the pioneers when it comes to changing technology and consumer needs and adapting the same to reach and better serve our audience.”

He also added “Having successfully launched a number of VAS (Value added service) services across genres on multiple DTH platforms, Shemaroo Entertainment Ltd now expands its reach to cable viewers. Our tie up with Hathway will usher a new era in Cable TV viewing”

T. Panesar, CEO, Hathway said “Shemaroo happens to be the leader in media content with a hold of the largest content library in India. Hathway's all new Value Added Services - Hathway Special promises to offer the maximum and the best to its subscribers. We are happy to partner with Shemaroo and are confident that with this partnership, we will fulfil our promise by providing quality and the best services to all our subscribers.”

About Shemaroo

Shemaroo Entertainment Ltd is among few entertainment companies that has hallmarked several pioneering efforts with its innovative and out- of-the- box thinking. Founded in 1962, Shemaroo Entertainment Ltd is an established Filmed Entertainment “Content House” in the country, active in Content Ownership, Creation, Aggregation and Distribution with a large content library of over 3000 titles.

Shemaroo is engaged in the distribution of content for satellite channels, physical formats and emerging digital technologies like the Mobile, Internet, Broadband, IPTV and DTH among others. With its partnership with the major telecom operators and other digital media platforms, Shemaroo is at the forefront of the digital age. The company has also tied up with many content providers across the country. The “Shemaroo” brand today is synonymous with quality entertainment in the Indian entertainment eco system. For further Information, please visit

Product Note

Miniplex: Miniplex is a 24X7 Ad-free movie premieres service. Consumers get to see one new movie every Friday which means they get to watch four premieres in a month. These movies are repeated entire day in different slots so that the audience can choose a show time of their convenience and enjoy the show. Most of the movies featured on the service are either a premiere or of high quality and are rarely been shown on television.

Comedywalas: It is a 24X7 comedy service. It offers original content created especially for this service along with the best of classic comedy television show like Nukkad, Ye Jo Hai Zindagi among others.

Om Shakti: As the name suggests, it is a 24 hr ad-free devotional service. It offers a wide variety of content like Temple Darshan, Jaaps, Mantras, Kathas, popular Bhajans, Holy Books etc.

Ibaadat: Ibaadat is an Islamic 24X7 devotional service that offer it audience a bouquet of Tilavate Quran, Hadees , Naat and many more videos

Lamhe Movies: Lamhe Movies is designed to cater to the need of movie buffs. The service offers its audience 2 super hit classic movies daily along with beautifully curetted song capsules, thereby taking care of one’s daily dose of movies.

Yippee: Yippee is a kid service and offers its audience an interesting platter of variety of videos. It not only offers nursery rhymes and folk stories for kids but also features international videos, animated movies and many more videos.