Parryware introduce shop in shop concept to strengthen its distribution footprint across India

Parryware introduce shop in shop concept to strengthen its distribution footprint across India

New Delhi, 13th February 2017: Parryware, India’s leading manufacturer of bathroom products announced the introduction of shop in shop concept to strengthen its distribution footprint across India. Parryware brings the novel concept in the category in tie up with Home Town, a national chain known for providing home solutions and promoted by Future Retail Limited.

Parryware further Strengthens Distribution Network with Shop in Shop concept!

As part of this exclusive tie-up, a dedicated section showcasing the beautiful range is set up in bathroom section at Home Town stores. These include the complete bathroom offering from Parryware including WCs, basins, showers, faucets, et al. Delivering contemporary and youthful bathroom solutions in India, Parryware products meet the standards of the highest quality. The brand has many firsts credited to it including launch of Colour story, green faucet ranges conforming to the norms required for smart cities etc.

Commenting on this association, Mr. KE Ranganathan, Managing Director Designate, Roca Bathroom Products Pvt Ltd said, “With changing consumer behaviour and increasing focus on superior buying experiences, being available in the larger stores that house various home solutions products under one roof becomes crucial. We plan to redefine the bathroom products buying experience for the customers and the tie-up with Home Town is a move in that direction. Our presence in Home solution outlets allows us to stay closer to the customers who like to experience various brands and take informed buying decisions. We are delighted to receive great response from customers and we shall expand our presence to more stores soon.”

“We a targeting a CAGR of 20% for the company in India by 2020. Parryware being the biggest contributor to the India business revenue stands at 80%. Bolstering our distribution across India at national and regional level for Parryware is an integral part of our India strategy.” he further added.

Parryware has already executed shop in shop concept in Mumbai, Kolkata, Bangalore, Hyderabad and Noida, where Home Town stores are strategically located in high footfall areas including prominent shopping malls. The brand will soon be available with stores in Gurugram, Greater Noida and Guwahati. Home Town runs a strong network of 40 stores across 22 cities in India. With this move, Parryware consolidates its presence across India. Parryware currently enjoys a strong network presence with 7500 dealers and retailers and an exclusive Display studio in Gurugram, Delhi NCR.

About Parryware
Parryware, India’s leading manufacturer of bathroom products, originated from EID Parry, one of the country’s oldest and most reputed business entities. In 2006, it entered into a joint venture with Roca Corporación, Spain, and became a Roca Group subsidiary in 2008 and turned into a wholly-owned subsidiary of the Roca Group in 2011.

Relaunched into a new avatar in 2015, Parryware continues to hold the title, ‘Superbrand’ for the year 2014-15.  Parryware, with its more than 60-year heritage, has firmly positioned itself in the market with its seven manufacturing units strategically located across the country and with a presence in several overseas markets. Brand’s strong foothold in the market has been testified by coveted titles such as ‘Trusted Brand’ (received in 2012, 2013 & 2014), ‘Super brand’ (in 2007 & 2015) & ‘Powerbrand’ (in 2010-11) and many prestigious endorsements from the leading International quality certification authorities. True to its legacy, Parryware continues to progress from strength to strength and charter ahead as a provider of complete and contemporary bathroom solutions for India. For more information -

About Roca Bathroom Products Pvt Ltd
Roca is a company engaged in the design, production and commercialization of products for the bathroom space, as well as ceramic floor and wall tiles for architecture, building and interior design. Its origins date from 1917, when the Roca family started building their first production plant in Gavà (Barcelona). In the centenary of its establishment, the company employs over 22,600 workers and has 78 production plants, with presence in more than 170 markets in the five continents. For more information, visit