Few Campaigns to watch out for this Valentine's Day

NIVEA celebrates BFFs this Valentine’s Day with #BFFVows

NIVEA, World’s No. 1 skincare brand, launches the #BFFVows campaign under NIVEA’s Lip Best Friends Forever (BFF) communication platform, featuring Brand Ambassador Parineeti Chopra who reminds young girls that the true essence of Valentine’s Day is about celebrating true soul mates and BFFs.

The campaign includes a digital film starring Parineeti Chopra taking a special Vow for her best friend and asking viewers to share their #BFFVows. Parineeti is seen in the film trying to gauge if her BFF is enjoying her date and whether she needs rescuing, as she has vowed to always save her BFF from bad dates. The campaign has been creatively conceptualized and executed by DigitasLBi India.

Link - https://www.youtube.com/watch?v=FiYZlqmh9Pk

UrbanClap unveiled first of its kind humorous video on this valentine's day to tickle your funny bone

UrbanClap India's Largest Service Marketplace, shows that we all have that one annoy friend... If you know someone like this, how about asking them to #DitchTheCliches this Valentine's Day?

Mother Dairy launches Valentine’s Day digital campaign #ForeverIceCream by WATConsult
Mother Dairy Ice Creams, the leading ice cream brand has launched a digital campaign titled #ForeverIceCream, on the occasion of Valentine’s Day.

The campaign is based on the observation that around Valentine’s Day, people experience social pressure to find a date or fall in love. Those single are gloomy at the prospect of spending Valentine’s Day alone as their friends will be busy with their partners.

Droom just brought in a great excitement and an adrenaline rush in this year’s romantic season with its SuperBaraat campaign. Couples who are about to get married soon can register themselves on droom.in/superbaraat , a microsite launched particular to this effect. All they have to do is share their love stories which will be read by users on different social media platforms and evaluated by an independent panel of judges. Based on the social media responses and the judges’ review, a couple will be chosen where the groom gets a chance to ride into the wedding and have the vidaai in a supercar!

Is love only for Valentine’s Day? CaratLane's #EveryDayLove ad campaign explores
This Valentine’s Day, CaratLane has set out to change the traditional narrative associated with the occasion and recognise #EveryDayLove - the kind that may not sweep us off our feet, but makes our lives a little brighter every day. To celebrate #EveryDayLove, the brand has launched two web films that strike a chord with everyone who wants to thank or appreciate the special people in their life. Conceptualised by Famous Innovations, these films showcase new-age relationships with a fresh approach to Valentine’s Day.