Amitabh Bachchan leads poll as man with the most desired qualities


Chandigarh, 28th February, 2017: Bharat Matrimony, the largest and the most trusted matrimony brand recently conducted a social media study to find out the most important criteria that were sought out by single men and women while searching for their life partner and chose a celebrity that matched their desired quality.

Amitabh Bachchan leads poll as man with the most desired qualities

The study witnessed a whopping 22 million impressions and 1500 responses within two hours from its launch. With Hrithik Roshan leading in looks (70%) followed by Shah Rukh Khan for his honesty (55%), the participants were asked to select from different qualities like hard-work, respect and understanding.

The study that comprised of 62.7% of females revealed male celebrities taking the lead with Amitabh Bachchan as a favorite among all and Drashti Dhami taking the lead among the female celebrities for her good looks.

Other important findings in the survey are given below:

·         55% of the people admired Shahrukh Khan for his honesty; Ajay Devgn and MS Dhoni were next in line with 30% and 15% respectively

·         25% of the audience said that they admired Virat Kohli because he is very hard working. An equal 25% felt the same about actor Akshay Kumar as well!

·         When it came to Good Looks, 70% participants said they desired a partner as good looking as Hrithik Roshan. Amongst women, it was Drashti Dhami who was most voted for

·         When asked who they thought that “Respected” others the most, Amitabh Bachchan bagged 50% of votes. Shahrukh Khan was the next highest voted person

·         Amitabh Bachchan stole the show again with 50% voting for him as the person who “Understands others” the most, followed by MS Dhoni
 Launching the survey results, Kaushik Tiwari, Head Marketing at said, “We wanted to find out which qualities users look for when choosing a life partner and which of their favourite celebs matched these qualities. The social campaign offered a platform for fans to express the opinions about the desired qualities of their favourite celebrities and the results were interesting.


About is a signature internet conglomerate, managing marquee brands such as BharatMatrimony, the largest and most trusted matrimony brand which has also established a considerable retail presence with over 180 self-owned branches across India. The company delivers matchmaking and marriage related services to users in India and the Indian diaspora. The company has pioneered several new business models (many of them global firsts) such as EliteMatrimony, MatrimonyPhotography, MatrimonyDirectory, MatrimonyBazaar and CommunityMatrimony, a consortium of over 300 community matrimonial websites