What’s your idea of a dream home? Unleash your imagination with HDFC RED’s new Twitter campaign #REDisRealEstateDestination

Posted by: at 1/11/2017 06:19:00 am

Tweet about your ideal real estate destination & win exciting prizes

Mumbai, January 11, 2017: HDFC RED, a digital marketplace for home buyers and developers, is giving its young, ambitious consumer base a chance to dream out aloud. With its new Twitter campaign, #REDisRealEstateDestination, it is calling every aspirational home buyer to tweet about their dream real estate destination on January 11, 2017. The quirkiest and most interesting responses will win Amazon cash vouchers worth INR 2,000 every hour while the most popular tweet stands a chance to get free domestic return tickets for 2 adults to a destination of their choice.

To participate in the campaign, Twitter users need to follow @HDFCRED, like the brand tweet, retweet it and reply using #REDisRealEstateDestination.
HDFC RED believes that there is a right home for every buyer… it’s just a matter of finding the perfect fit. With #REDisRealEstateDestination, it is encouraging Indian consumers to dream, think and voice what the perfect fit will be for them – a home, a country, a city or even a concept!

Commenting on the campaign, Sohel I S, Chief Executive Officer, HDFC RED said, “Everyone paints a different picture of their perfect home. There are varied desires and emotions that take form of one’s most cherished possession. We want people to express these thoughts in the most imaginative way. The objective is to augment brand awareness and be the partner of choice for our target audience when they intend to realize their dream of buying a home."

Explaining the campaign further, Rohan Gandhi, Social Media Head, HDFC RED said, "The RED in HDFC RED stands for Real Estate Destination and our brand motto is finding people their “kind” of place. Through this campaign, we want Twitterati to generate interesting dialogue around the ‘kinds’ of homes people aspire to live in. We want to engage with people looking for a house as well as connect with potential home buyers. We expect this campaign to create long term brand recall.”

HDFC RED - Brand profile

Founded in 2010, HDFC RED is a digital marketplace for home buyers and developers that aims at addressing issues of congruence that are impacting the demand and supply of the housing industry. A wholly owned subsidiary of HDFC Ltd., the company has strategically built its business model on the Primary Residential Market, which is one of the largest impetus for our economy. There is a right home for every home seeker but the congruence issues make the entire home buying process complicated and tedious. There are various gaps in the ecosystem that increase friction in the process. HDFC RED was founded to fill these gaps by simplifying home buying and accelerating home ownership.

HDFC RED provides solutions to customers otherwise burdened with information overload in a cluttered market. It offers unbiased recommendations, supported by complete and accurate data. With the application of sophisticated technology, the company has been successful in generating over 10 Lac + buyer enquiries till date. The “priority search tool” generates focused results from a pool of 27000+ types of home listed on the platform. HDFC RED has established a wide network by listing properties from 23 cities in India and covering more than 80% of the primary residential market in major cities of the country. Every 15 seconds, HDFC RED is bringing a home seeker closer to their dream home.

HDFC RED also plays the role of a business enabler for developers that helps accelerate and enhance sales and marketing operations by offering technology solutions combined with in-depth understanding of the real estate industry. Digital marketing, promotions, back office support, technology support and enhancing customer experience in the pre-sale stage are some of the offerings for developers.

The company’s core strength – understanding of real estate industry stems from the legacy and leadership of its parent company HDFC, which is a household name in India.

To experience seamless home buying, visit the recently revamped website www.hdfcred.com and download the newly launched app, available on Android  and iOS  platforms.
  • HDFC RED is a marketplace for home buyers and developers in an unorganized industry 
  • The company is looking at organizing the industry by addressing congruence issues (mismatch), that are currently impacting the demand and supply
  • HDFC RED is a technology enabled platform. It is investing/using technologies that can streamline the entire process of home buying and home selling
  • The company is providing solutions to both stakeholders (buyers and developers) rather than being a mere classified or listing platform
  • We are providing unbiased, complete and easily accessible data to home buyers so that they can make informed decisions. Key issues on consumer front that we are addressing: Lack of understanding of home buying process, lack of accurate information, lack of options, lack of trusted guidance. 
  • We are providing personalized solutions to customers by narrowing down options that best suit their requirement, rather than burdening them with information overload. 
  • The above mentioned solutions help empower the consumers, who were earlier not well equipped with data or support. 
  • HDFC RED is a business enabler for developers. We can accelerate and enhance all sales and marketing functions by offering technology solutions combined with in-depth understanding of the real estate industry. 
  • Functions that we can take up for a developer: digital marketing, promotions, back office support, technology support and enhancing customer experience in the pre-sale stage. 


Sohel is responsible for laying the foundation for HDFC RED, a digital marketplace for home buyers and developers. HDFC RED is a wholly owned subsidiary of HDFC Ltd. Since its inception in 2010, he has been instrumental in building a technology driven team and inculcating a solution led approach to address issues of the home buying industry. With over 16 years of experience across real estate and finance, he has been able to establish the current reach of HDFC RED across 23 cities in India.
Sohel’s real estate expertise stems from his experience as part of the Home Loans at HDFC Ltd, which gave him the opportunity to understand the intricacies of home buying process and customer preferences. He also setup and led home loan sales teams during this stint. His business acumen and understanding of the industry resulted in him being appointed as the group’s youngest CEO.  
He started his journey with HDFC in June 2000, working across diverse verticals including Treasury and Corporate Planning, Credit Risk and Operations.
An MBA in Marketing, Sohel is passionate about creating viable solutions for business problems. He is a technology enthusiast and firmly believes that innovative application of technology can address the most complex business issues, a philosophy he aims to bring alive with HDFC RED.
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