Typhoo’s stimulating flavors at Apeejay Kolkata Literary Festival 2017

·         Exclusive tasting of new Green Tea variant Lemon and Honey

·         Blogger tasting sessions & Fun Mocktail and beverage session

·         Tea tasting by renowned authors and celebrities

24 January,2017 Kolkata: Typhoo-the iconic British Tea brand showcased the assortment of specialty teas at the 9th edition of Apeejay Kolkata Literary Festival from 15th January to 18th January, 2017 at St. Paul’s Cathedral. Being the official beverage partner of the festival, Typhoo served refreshing hot brews from their vast collection of over 25 variants, including the new Lemon and Honey Green tea.

Mr.Shashi Tharoor launching Typhoo's new variant Lemon and Honey at AKLF 2017
 Mr.Shashi Tharoor launching Typhoo's new variant Lemon and Honey at AKLF 2017

Typhoo’s stimulating flavors at Apeejay Kolkata Literary Festival 2017

Several writers of national and international repute relished the hot beverage and infusion mocktails at Typhoo’s Tea bar. Mr.Shashi Tharoor, renowned writer and Member of Parliament, enjoyed Typhoo’s newly launched green tea variant Lemon and Honey at the festival. Green Tea Lemon & Honey is a delightful blend of the finest green tea leaves with the tanginess of lemon and the goodness of honey. Its zesty yet soothing flavor is expertly blended to be delicately light and pure, providing natural refreshment. Priced at Rs. 210, it is available at all leading MBO’s from last week of January.

 Bringing delight to every tea lover, Typhoo hosted a tea tasting session for bloggers and attendees serving exclusive range of specialty teas at the Tea bar. To add to the menu, renowned food blogger and influencer, Devpurna Talapatra prepared different hot beverages with Typhoo. The brews served as comforting drink in the cold weather and the medley of signature hot teas and green tea were thoroughly enjoyed by the attendees.

Famous writers like Devdutt Pattanaik, Amit Chaudhuri, Shashi Tharoor, Urvashi Butalia, Kunal Basu, and Rachel Dwyer (Professor of Indian Cultures and Cinema, SOAS, University of London) also participated in the festival among others.

About Typhoo:

Typhoo has indulged tea enthusiasts and refined tea drinking experience the world over since its inception in the UK in 1903. With a portfolio of 12 brands and over 400 products, Typhoo is being enjoyed in more than 50 countries including USA, Canada, Europe, Australia, New Zealand & South Africa. Defining the changing tastes and preferences of the urban Indian consumers, Typhoo the third largest brand from UK and the over 100 year iconic British brand brings this refreshing, rejuvenating experience to India with a variety of high quality specialty teas, and 100% caffeine free Organic and Fruit infusions. Typhoo is available at leading F&B stores in Delhi/NCR, Mumbai, Bangalore, Chennai, Kolkata, Pune, Goa Coimbatore, Hyderabad and Chandigarh.  For further information, visit www.typhooindia.com.

Rainforest Alliance:

Typhoo has since launched the first globally certified environmentally sustainable teas to be marketed across India. The suite of products launched into the Indian tea market includes popular mainstream blends as well as new ‘Gold’ products which bear the distinct seal (green frog) of the Rainforest Alliance. The entire range has also been recast into an exciting new packaging design in 2015.

The Rainforest Alliance is a global non-profit that works to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices, and consumer behaviour. The Rainforest Alliance CertifiedTM seal is an internationally recognized symbol of environmental, social, and economic sustainability that helps both businesses and consumers identify products that come from sustainable sources and vote with their dollars to help support a brighter future. For more information, visit www.rainforest-alliance.org