This Republic Day, KORUM Mall vows to go digital

Thane, January 25, 2017: In the wake of recent demonetisation, Thane’s favourite shopping mall, KORUM, has come up with a truly unique way to pledge their support for the move towards a cashless economy. To commemorate this Republic Day, KORUM will be going all out in their attempts to encourage digital payments, by bringing its patrons together to take an oath in support of the cause.
This Republic Day, KORUM Mall vows to go digital

In keeping with the government’s initiative to promote cashless transactions, KORUM, probably the first commercial enterprise of its kind to do so, will encourage its patrons to adopt a pledge, wherein customers can express their support for the demonetisation drive on tricoloured notes, and paste them onto the I-Pledge Wall erected especially for the occasion.

As a part of this endeavour, the mall will be promoting downloads and use of the BHIM app, a unified transaction interface that allows users to easily make or accept payments with a single tap of the screen. Individuals who download the app onto their smartphones will be rewarded with a free voucher from KORUM.

The celebrations, spanning a period of five days, from January 25th to 29th, will be marked by flash mob performances and fun interactions with the crowd, where by correctly answering questions on digital payments, customers can win exciting prizes. An official oath will be administered at the mall, and shoppers who make digital payments on the day of the pledge stand to win vouchers for different products and services available.

Speaking about the initiative, a KORUM spokesperson said, “Through activities such as the promotion of cashless payments and building the Tricolour I-Pledge Wall with customer oaths, we wish not only to encourage a transition to a digital economy, but also hope to engage shoppers in contributing to the nation-building process in what ways they can. Through participation in such activities, people are made aware of their responsibility towards helping to eradicate the bane of black money and cash hoarding.”


KORUM Mall, developed by Kalpataru Retail Ventures Pvt Ltd, is located in the heart of Thane. Over the last 7 years, KORUM has emerged as one of the key lifestyle shopping destinations for the people of Thane and the central suburbs of Mumbai. The mall sports over 115-plus prominent brands such as INOX, Westside, Star Hyper, Reliance Trends, Reliance Digital, BBLUNT Stylebar, FUNSKOOL, Timezone, Jack & Jones, Puma, Crocs, Color Plus, The English Department, Barbeque Nation, FBB, Fabindia, Jashn, Vero Moda, Louis Philippe, Allen Solly, Star Hyper, Maroosh, Starbucks Coffee, Burger King, KFC, Gelato Italiano, Pop Tate’s among others.

KORUM Mall brings international expertise in shopping mall design, world class infrastructure with one of the largest parking accommodation, customer-friendly services and eco-friendly business practices. It is a one-stop destination providing a house full of entertainment, hypermarket, lifestyle, and fine dining – at complete 360 degree mall experience for all.

KORUM Mall, one of the leading Malls in Thane has so far received about 47 accolades across India. Being the pioneer in the mall format in Thane, KORUM has continued to provide a differential experience to its patrons with its events and other initiatives. Since its inception and through the years, various efforts have been taken to meet the growing demands of consumers while also making mindful contributions.