Forevermark launches 2017 Spring Summer Trend Collection

Bengaluru, 20th January, 2017: Federica Imperiali, Head of New Product Development at Forevermark visited India to launch the Spring Summer jewellery trend collection for 2017.

Forevermark launches the 2017 Spring Summer Trend Collection

Forevermark launches the 2017 Spring Summer Trend Collection

Forevermark launches the 2017 Spring Summer Trend Collection

Every year, Forevermark Diamonds conducts an in-depth research to forecast the trends for the upcoming year. Forevermark’s Design & Innovation centre in Milan, studies trends on the fashion runway, at art exhibitions, in new social phenomena and consumer insights, to identify the styles for the year ahead. The culmination of this process results in the trend collection containing over a 100 designs to enhance the beauty and the brilliance of a Forevermark diamond.

The Spring Summer collection of 2017 focusses on two trends, “Now and Forever” and “Nature’s Beauty” which also encompass the Forevermark’s brand promise of being beautiful, rare and responsibly sourced diamonds.

Federica commented, “In the fast-paced world that we live in, a focus on beautiful forms brings time for reflection. In 2017, we will desire truly meaningful jewellery that is a reflection of our hopes and desires, our personality encapsulated in the jewellery we choose to wear.”

The trend Now and Forever are motifs inspired by heritage which blends tradition with modernity. There is an emphasis on flowing, infinite forms which evokes a sense of eternity. True to the concept of ‘forever’ that lies at the very heart of the Forevermark ethos, this trend embodies motifs which transcend the ‘here and now’ in order to remain relevant from one generation to the next. “The timeless appeal of diamonds lends themselves perfectly to this trend, ensuring important milestones in life can be treasured forever. Only 1% of the world’s diamonds are worthy to become a Forevermark and this trend encompasses that rarity”. States Federica.

Forevermark’s responsibly sourced diamonds is an apt metaphor for nature’s multi-facetted splendour which inspires the trend, Nature’s Beauty. Silhouettes of birds, insects, aquatic life and the celestial world will dominate jewellery looks in the year ahead, motivated by a desire to restore and reset the balance. Commenting on this trend, Federica stated, “Women want their jewellery to reflect their positive life choices, where doing good is as important as looking and feeling good.” Truly embracing the natural beauty of the world we live in, diamonds and diamond jewellery will remind us of nature’s precious gifts and the responsibility we have to nurture it.

The varied moods of these two trends set the notes for the Spring Summer collection of 2017.

Every Forevermark diamond undergoes a journey of rigorous selection. Our unique inscription is an assurance that every Forevermark diamond meets the exceptional standards of beauty, rarity and is responsibly sourced.

Forevermark goes beyond the standard 4Cs to select diamonds that are among the most beautiful in the world. Assessing the inherent quality of the rough diamonds, the quality of the polished, Forevermark also applies cutting and polishing standards far stricter than the industry norm.

Less than one percent of the world’s diamonds are worthy of the Forevermark inscription.

Each Forevermark diamond is responsibly sourced and embodies our principles of integrity, opportunities for women and our dedication to protect the natural world. The inscription is an assurance of the physical integrity of our diamonds throughout their journey, as well as the conscientious integrity with which we run our business.

Invisible to the naked eye, the inscription is made using bespoke technology from The De Beers Group of Companies. Featured on the personalised Forevermark Diamond Grading Report which comes with every Forevermark diamond, the individual identification number inscribed on each Forevermark diamond is just 1/5000th the width of a human hair. It can only be seen using a special Forevermark viewer at Authorised Forevermark Jewellers.  Forevermark is the diamond brand from The De Beers Group of Companies and benefits from over 128 years of diamond expertise. Forevermark diamonds are carefully selected and come from sources committed to high standards; they are beautifully crafted by a select group of Diamantaires and exclusively available from select Authorised Forevermark Jewellers. For more information and to find your nearest Authorised Forevermark Jeweller offering Forevermark Grading Reports, go