Diljit Dosanjh, Nucleya, Harrdy Sandhu and more gear up to perform at largest Punjabi music festival - Hungama Crossblade 2017

Presenting Partner - Hungama to live stream performances across platforms

Mumbai, 29th January 2017:  Punjab is all set to groove to the beats of some of the biggest names in music industry like Diljit Dosanjh, Nucleya, Harrdy Sandhu, Nooran Sisters and many more at the upcoming Hungama Crossblade 2017 music festival. The largest and the one of a kind Punjabi music festival - Hungama Crossblade will take place on the 28th and 29th of January at Mohali, Punjab and will be live streamed across Hungama’s on demand platforms Hungama Play and Hungama Music; Tata Sky Music+ Indie Roots Quad and Hungama’s Facebook Page.

Diljit Dosanjh, Nucleya, Harrdy Sandhu and more gear up to perform at largest Punjabi music festival - Hungama Crossblade 2017

With an aim to expand the reach of the festival, the Hungama Crossblade music festival will be live streamed for music lovers across the globe who can enjoy the experience of the festival at their fingertips. Hungama Crossblade will feature the musical musings of popular celebrity performers like Diljit Dosanjh, Nucleya, Harry Sandhu, Jassi Gill, Babbal Rai and Nooran Sisters to name a few along with artists like Akhil, Gurnazar, Prabh Gill and Zora Randhawa among others.

The Hungama Crossblade Festival 2017 will be home to some of India’s biggest music and culture buffs with a 2-day star studded celebration, packed with scrumptious food, a larger than life ambience and fun games including a dedicated Hungama Fun Zone and more. This year, the festival ensures music lovers across the globe a phenomenal Punjabi experience like no other.

Diljit Dosanjh said, “I look forward to performing at the Hungama Crossblade music festival at Mohali this year, it is going to be a great experience. I hope that my fans enjoy the special performance I have lined up for them and that they can make it to the festival. However it is very exciting to know that the festival will cross borders, digitally, as it is live streamed across Hungama’s platforms. With all the great performances and fun experiences lined up I am sure the audience will be wowed!”

Speaking on the association, Siddhartha Roy, CEO of Hungama.com said, “This is our 2nd year of association with Crossblade and we are ecstatic to see the audience’s response to the music and experiences offered at the festival. As a lead up to the event, we have created a dedicated Hungama Crossblade playlist which has been a great success with our users enjoying the content. Similarly, we hope that music lovers across the globe can enjoy the experience of the festival as we live stream it over its 2 days.”

About Hungama:

Hungama is India’s largest digital media entertainment company and runs the most successful services across music, movies, video and games catering to the world’s fastest growing mobile market, India and South Asians in over 70 countries worldwide. Hungama has served mobile entertainment to over 300 million consumers over the past 10 years. Hungama Music offers subscribers an array of music and music video across languages and genres for streaming and downloads with its unique gamification layer. Hungama Play is India’s largest movie platform and has over 8000 Bollywood, Hollywood and Indian Regional Movies available in both HD and SD. With over 65 million monthly users, the Hungama service is accessible across all connected devices including, Mobile, Tablets, PC, DTH and Smart TVs. Hungama also owns and runs the largest Bollywood news portal, BollywoodHungama.com and the largest platform for Independent Artists, ArtistAloud.