British Paints launches "Color Touch" Mobile App to allow customers unlimited virtual color combinations before they buy

Chandigarh, 23 January, 2016: British Paints, which traces its origins back to 1919, took another step forward in empowering customers to make best informed choices before they actually initiate purchase – this is through their digital initiative“Color Menu Color Touch”.This app is available for free download on Google Play Store and Apple App Store.

British Paints launches "Color Touch" Mobile App to allow customers unlimited virtual color combinations before they buy

This Color Touch app has following features -
1.       Choose your Color – British Paints Color Menu fandeck is available in this app. One can choose from the very wide range of colors by just a touch, and get a real feel of what it would look like on their walls.

2.       Color Combinations –One can select different color combinations, either on their own, or by going through the color library. These can be adapted to the pre-designed interiors and exteriors to get a virtual experience.  Alternatively, they can upload their own pictures and color them.

3.       Dealer Locator – All Color Menu dealers’ database is available in this app. Customers can search the nearby dealers and approach them for their selected requirements.  For Institutional customers, contact details of our branch offices are also provided.

4.       Product Range – British Paints entire product portfolio along with Technical Datasheets is available in this mobile app. One can also download the TD Sheets directly from this app.

5.       TVC – British Paints latest TVC / Corporate video has also been linked with this app.

6.       Social Media – British Paints social media accounts such as Facebook / LinkedIn / Twitter / Instagram are also linked with this app. One can directly reach the social media pages by touch on one’s smart phone.

Apart from above features, the app has many user friendly features such as send an enquiry, company information, contact details etc.

Ranjit Singh, President, British Paints said, “We are delighted to take one more step forward towards getting closer to the customer, and helping them make the right choices, sitting in their own house.  This app will enable the entire family to participate in the selection of colors, room by room, as also for exteriors, thus ensuring complete satisfaction with the choices made. They can then walk in to any of our Color Menu dealer counters, and just show them the selected shades from their mobile phone, and get the exact shade tone as they had

decided.  Not only this, the app will also share complete technical details of our brands, so that the customer is absolutely convinced regarding their selection before they venture out to buy and paint.

About British Paints
British Paints advent in India dates back to 1947, though its genesis was in 1919 in Britain. As a Paint manufacturer the brand has gained huge popularity in India owing to its wide and vivid range of industrial and architectural coatings. Headquartered in Delhi, the brand has been serving varied project verticals both in the industrial and retail sectors.
With 50 branch offices and over 12,000 channel partners spread over the length and breadth of the country. Today British paints offers more than 50 products spread across over 9 categories such as Interior Emulsion, Exterior Emulsion, Texture Paints, Wood Finish, Undercoats, Waterproofing etc. to name a few.  The brand has a solution to all home surface problems and industrial requirements. The products are manufactured at dedicated units located in Uttar Pradesh and Jammu & Kashmir.
The products from the brand are certified by approving authorities such as Griha, IGBC (Indian Green Building Council), National Test House, and others. Backed by a dedicated team of professionals with rich and valued experience, the brand brings to its customer top notch coating solutions. Essentially, quality products combined with expert solutions has helped make British Paints, the most preferred brand in the Paint Industry.
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