The Body Shop India partners with WWF India to Support Endangered Species in India
28 December 2016 New Delhi: Ahead of Christmas and the New Year, The Body Shop India has partnered with WWF-India, one of the leading conservation organizations in India to support its initiatives for the protection of endangered wildlife and its habitat across the country. Launched across all standalone stores of the brand, The Body Shop India will invite customers to add Rs.10 to their bills, the entire amount of which will be re-directed to WWF-India at the end of the campaign. The proceeds from this joint initiative will go towards the protection of species such as the Bengal tiger, Asian elephant, snow leopard and the red panda, among many others. WWF-India addresses species conservation through field-level activities in landscapes across India, working with local communities, NGOs and government agencies including the state forest departments to address such threats as poaching, human-wildlife conflict, trade in wildlife parts, habitat destruction and legal support.
The “Wildest Christmas Ever” campaign partnership with WWF-India is an extension of the larger Christmas campaign being run by The Body Shop under its global Bio-Bridges programme. The campaign globally will encourage shoppers to buy specially selected gifts, the proceeds of which will go towards helping protect endangered animals in Vietnam, Malaysia and Indonesia.
The Brand Ambassador of The Body Shop, the gorgeous Actress Jacqueline Fernandez says, “Through my association with the The Body Shop, I want to share my concern towards wildlife and want people to be more aware socially and morally. The Body Shop is a beauty brand with a difference as we know their products are deeply inspired from nature and natural ingredients are at the heart of their products, it is 100% vegetarian and it is forever against animal testing. The Body Shop’s initiative towards protecting the nature and wildlife is a tremendous move towards humanity and being responsible.”
Speaking about the association with The Body Shop, Mr. Ravi Singh, Secretary General and CEO, WWF-India said: "We are glad to announce this association with The Body Shop India - conservation partnerships such as this, while encouraging conscientious consumer behaviour, instill a sense of responsibility towards the natural environment and promote this larger message in a unique way. When people, businesses and organizations come together in this manner, change is sure to be affected."
The Body Shop has always been passionate about tackling some of the world’s most pressing environmental and humanitarian issues and empowering consumers to understand how they can make a difference, from Save the Whale in 1986 to Stop Sex Trafficking in 2013 and The Body Shop India has been an active and passionate contributor since its inception in 1996.
About The Body Shop:
Founded in 1976 in Brighton, England, by Anita Roddick, The Body Shop is a global beauty brand. The Body Shop seeks to make a positive difference in the world by offering high-quality, naturally-inspired skincare, hair care and make-up produced ethically and sustainably. The Body Shop pioneered the philosophy that business can be a force for good and after being acquired by L’Oréal in 2006, it is scaling up its vision. The Body Shop has more than 3,000 stores in more than 60 countries. In India, The Body Shop has 150 stores across 50 cities and towns.
About WWF India:
WWF-India is one of the largest conservation organizations in the country, engaged in wildlife and nature conservation. It has an experience of over four decades in the field and has made its presence felt through a sustained effort not only towards nature and wildlife conservation, but also through sensitizing people by creating awareness through capacity building and enviro-legal activism. The key areas of the work of WWF-India include conservation of key wildlife species and their habitats, management of rivers, wetlands and their eco-systems, promoting sustainable livelihoods, environment education and awareness activities within a variety of social structures, mitigating the impacts of climate change, transforming businesses and markets towards sustainability and combating illegal wildlife trade.