Connect Broadband Launches Har Din Happy Campaign That Reveals the Secret To Happiness

Connect Broadband Launches ‘Har Din Happy’ Campaign That Reveals the Secret To Happiness
Chandigarh, December 30, 2016:  With New Year around the corner, Connect Broadband, market leader in broadband and wire line segment has launched a campaign titled ‘Har Din Happy’. The campaign focuses on engaging people through social media channels and encourages them to remain happy every day. A website, has been launched where people can visit and take a pledge to remain happy throughout the year.

Connect Broadband Launches Har Din Happy Campaign That Reveals the Secret To Happiness

The website measures your happiness quotient. All you have to do is to answer some questions pertaining to different aspects of life and your happiness score pops up. Each user will get a customized E-certificate as an acknowledgement of the pledge taken. Users can share the certificates online on social networking channels such as Facebook, or Twitter and can also encourage their friends and relatives to participate and take a pledge.

There is an ocean of studies and research that assert that a happy person is likely to live longer and yet people keep looking for excuses to remain unhappy. The trend is found predominantly in the youth of the nation. Thus the initiative has been taken to emphasize the significance and reimbursement of being happy.  The teleco has made a special video called ‘Har Din Happy’ to convey the message that if we decide to be happy we will be happy. The video further brings out the message that ‘life ka hardin happy hona chahiye’. The tide will never be in your favor, but the vigor is in turning it in the direction of your liking. The ‘Har Din Happy’ Video is available on Facebook and You Tube Channels of Connect Broadband. The campaign has been conceptualized and developed by Connect Worldwide, digital arm of the Videocon group.

Speaking about the campaign, Mr. Arvind Bali, Director and CEO, Connect Broadband and Videocon Telecom said, “It’s up to us to be happy, once decided, one can be happy. Happiness is all about enjoying the journey without worrying about the destination. Our campaign is an initiative encouraging people to take charge of life and to not give in to adversities.’’


CONNECT is a part of 10 Billion US$ Videocon Group and is a pan India ISP Licensee with market leadership in Punjab Telecom Circle, which consists of Punjab, the Union Territory of Chandigarh and Panchkula. The Company also provides a full gamut of telecommunication services, which includes voice telephony, both Wireline and fixed wireless, Internet services, broadband data services and a range of value added service viz., Centrex, leased lines, voice mail and video conferencing. Connect has recently expanded its coverage footprint with launch of data services in Haryana and Himachal Pradesh.

What more? CONNECT also provides Wireless Broadband service across Punjab. Offering high speed internet through a wireless  medium, CONNECT Wireless Broadband enables users to access internet through their Laptops, PCs, Tablets, Wi-Fi enabled phones in the wireless vicinity & FTTH which is a Broadband telecommunications system based on fiber-optic cables and associated optical electronics. The technology reaches the boundary of the living space, such as a box on the outside wall of a home. Quadruple play of high-speed broadband, high-definition video, unlimited 'anywhere' telephony, and real-time surveillance are a few key take-aways for users.