Utopian Media will manage the digital and social media mandate of the premium fabric brand
Mumbai, 8th December 2016: Cadini has appointed social media agency, Utopian Media, to manage their digital and social media mandate. Utopian Media won this account following a multi-agency pitch. The agency will handle the brand's digital, creative and media duties, and also manage its social media presence.
Utopian Media Logo
Incepted in 1970 in Italy, Cadini is Siyaram’s global venture. Since then, Cadini has continuously sustained a great passion for style, quality and research and has evolved as one of the most sought after brands from Italy with its presence across 40 exclusive franchising stores worldwide.
Commenting on this development, N. Gangadhar, Vice President, Siyaram Silk Mills Ltd., said, "We are delighted to partner with Utopian Media for the promotion of our premium Italian brand Cadini across all the digital platforms. We believe Utopian Media will bring their strategic vision and creative clarity to further drive traction and business growth for the brand.”
Speaking on the win, Preksha Seth, Business Head, Utopian Media, added, “We are delighted to work with one of India’s iconic brands, Siyaram. The lifestyle space enables exciting opportunities for consumer engagement on digital platforms, and we are thrilled to board on this journey with Cadini.”
With its foray in India as part of Siyaram’s Global Ventures, Cadini is trying to touch upon the expectations of the discerning Indian, who is closely identical to an Italian in terms of giving importance to their respective heritage, values and beliefs.
About Utopian Media: Utopian Media is a full-service digital agency based out of Mumbai. Founded in the July of 2015 by Preskha Seth, the company provides effective digital marketing solutions to all your brand challenges. With an offbeat environment and passionate workforce, everyone here loves what they do. Breaking the monotony of a corporate like office, coming to work at Utopian is a different experience altogether. Utopian Media has acquired around 50 clients
including national level clients like Rich Graviss, RBL Bank, F&B Asia, Siyaram’s Silk Mills Pvt. Ltd, Mars Hospitality etc.