India 9 December 2016:
Bata found a fun way to engage with customers as they took the latest viral trend the #MannequinChallenge at one of their stores. The challenge bug has bitten the likes of Michelle Obama, Adele and Ellen DeGeneres. Closer home in India, Abhishek Bachhan, Sonakshi Sinha and Jacqueline Fernandez have been the latest victims.
Mr. Thomas G. Bata from Bata's founding family took it upon himself to enjoy it along with their customers at one of the stores.
Watch the fun unfolding at the link below.