Qtrove.com reveals how the Secret Santa is shopping this season!

Santa goes shopping!

Qtrove.com reveals how the Secret Santa is shopping this season!

23 December 2016, Pune: As December 2016 comes to an end, Qtrove.com reveals what, where and how all the secret Santas are shopping! In a nationwide survey with 4000 participants, Qtrove, an online portal for all things unique and curated, shared insights on India’s Christmas shopping traits post demonetisation.

Qtrove.com reveals how the Secret Santa is shopping this season!

 In an online survey conducted across the age group of 18 to 54 yrs, Qtrove.com throws light on the ideas, behaviour and gifting patterns that are expected this Christmas. More than 54% respondents prefer buying unique and hand made products as opposed to shopping from popular online portals that sell mass produced items.

More than 80% respondents said that they will be gifting office and college colleagues this Christmas followed by immediate family and close friends. The most popular gift choices are accessories, beauty products and clothes and close to 65% of respondents shared that they have a budget ranging from Rs 250 to Rs1000 per person.

Interestingly, 70% of respondents said that demonetisation has not affected their shopping budget or dampened their Christmas shopping vigour.  

Vinamra Pandiya, Cofounder and CEO, Qtrove.com said, “Christmas is an important festival for us in terms of traffic and sales, and hence we decided to do an extensive study on the behavioural patterns expected this year. With concepts like Secret Santa gaining immense popularity, Christmas celebrations are no longer limited to a particular set of people and the festival is celebrated with much enthusiasm across the country. While homemade Christmas cookies and cakes will always be classic gifting options, it is great to see a shift in behaviour towards curated and handmade gift items which are unique in nature and not easily available.”

About Qtrove.com: Qtrove is a Bangalore based curated marketplace that exhibits & sells non-mass produced items from small entrepreneurs across the country. Here, one can discover a world of unique products from handpicked entrepreneurs. With an aim to release the shoppers from the ‘tyranny of choice’, Qtrove selects only the best products from exclusive vendors. From fresh bakery goods to hand made soaps, Qtrove brings only the choosiest products for its customers. These products are unique in nature and are not easily available across the online spectrum. These products would be sustainable in nature and would enhance the well-being and increase the social currency of the customers. Qtrove also seeks to empower local entrepreneurs who are producing exotic/unique products in their vicinity and give them a widespread national platform.