Mercedes-Benz sprints with a surprise to end 2016; drives in the pacey AMG C 43 4MATIC

AMG C 43 4MATIC is the first saloon introduced with the ‘43’ nomenclature 
| The third product to have the ’43 AMG’ nomenclature

·         The AMG C 43 4MATICis the 13th product launched by Mercedes-Benz India in 2016
·         The launch of the AMG C 434MATIC further consolidates Mercedes-Benz India’s performance cars portfolio
·         Performance Guaranteed: The AMG C 43 4MATIC features a 3.0 Litre V6 Bi-turbo petrolengine that churns out 270 kW (367 hp) and 520Nm of torque available at as low as 2000 rpm | 0 – 100 in just 4.7 seconds
·         DYNAMIC SELECT with 5 four drive modes: Comfort, Sport, Sport +, Eco & Individual
·         Motorized by the 9G-TRONIC transmission, the AMG C 434MATI Censures rapid gear shifts, in turn enhancing the driving performance without compromising on fuel efficiency
·         AMG Bodystyling for sportier exterior design
·         AMG sports suspension and sports exhaust system
·         AMG Performance 4MATIC permanent all-wheel-drive system
·         Dynamic LED headlights with Intelligent Light System
·         Parking package including Parking Assist PARKTRONIC and reversing camera
·         AMG instrument cluster with 2 tubular dial instruments with 13.97 cm (5.5-inch) multifunction display, AMG main menu including RACE TIMER and 280 km/h scale with "chequered flag" design
·         The Mercedes-Benz AMG C434MATIC is priced at Rs.74.35 lakhs(Ex-showroom, Delhi)

Chandigarh, 14th December, 2016The country’s largest luxury car maker Mercedes-Benz India today strengthened its AMG portfolio by driving in the powerful AMG C 434MATIC. With the launch of this sensational saloon, Mercedes-Benz introduced the third product with the ’43 AMG’ nomenclature for the Indian market. Mercedes-AMG C 43 4MATIC personifies the Mercedes-AMG brand's hallmark emotive appeal and enticing performance for enthusiasts and technology aficionados, who are in pursuit of excellent driving performance, for all day use. The Mercedes-AMG C 43 4MATIC complements the C-Class range by another sports build of Mercedes-AMG origin.The Mercedes-AMG C 43 4MATIC was launched by Michael Jopp, Vice President, Sales and Marketing, Mercedes-Benz India.

Michael Jopp, Vice President, Sales and Marketing, Mercedes-Benz India said, “The introduction of the AMG C43 follows our successful product strategy, which emphasizes on gradually building up the ‘AMG 43’ portfolio in India.With this sportscar, Mercedes-Benz India now extends the AMG brand promise of ‘Driving Performance’ and the typical AMG character traits, to an even broader target group. The new AMG C 43 4MATIC expands the product range of the performance and sports car brand of Mercedes-Benz with yet another new 43 AMG model. With the launch of this performance saloon, Mercedes-Benz India continues to offer the widest range of performance and specialty cars in the luxury car segment.”

Mr. Michael Jopp, Vice President, Sales and Marketing, Mercedes-Benz Ind... (2)
 Mr. Michael Jopp, Vice President, Sales and Marketing, Mercedes-Benz Ind

Mr. Michael Jopp, Vice President, Sales and Marketing, Mercedes-Benz Ind...
 Mr. Michael Jopp, Vice President, Sales and Marketing, Mercedes-Benz India

Mr. Michael Jopp, Vice President, Sales and Marketing, Mercedes-Benz Ind... (1)
Mr. Michael Jopp, Vice President, Sales and Marketing, Mercedes-Benz India

Mr. Jopp further added, “The Mercedes-AMG C 43 4MATIC is fascination of motor racing in everyday life. Its exterior beauty is further amplified by the immersive and sporty interiors. In 2016, we have already introduced a diverse range of never seen before cars for the Indian market, which has been fascinating and delighting our customers.The Mercedes-AMG C 43 4MATIC is the 6th car launched in India this year without a predecessor. This further underscores our strategy of continuously innovating and indulging our patrons with world-class products and services.”

Technical specifications of the Mercedes-AMG C 43 4MATIC
Performance Data
Mercedes-AMG C 43 4MATIC
Engine arrangement/cylinders
Number of valves percylinder
Displacement (cc)
Power (kW [hp] @ rpm)
270[367]/5,500 – 6,000
Torque (Nm @ rpm)
520 @2,000 – 4,200
Acceleration (0-100 km/h)
4.7 sec
Top Speed (km/h)

DYNAMIC SELECT allows the driver to choose their desired setting based on the driving patterns. To this end, the driver can select one of five transmission modes using the DYNAMIC SELECT switch: “ECO”, “Comfort”, “Sport”, “Sport +”and “Individual”.

9G-TRONIC Automatic Transmission: Featuring nine forward gears, this automatic transmission ensures rapid gear shifts, in turn enhancing the driving performance without compromising on fuel efficiency

AMG Performance 4MATIC
The performance-oriented all-wheel drive developed by Mercedes-AMG combines optimum traction, hallmark AMG driving dynamics and maximum driving pleasure. This is ensured by the clear torque distribution to the rear. Unlike in the standard model, Mercedes-AMG distributes the engine torque in a ratio of 31% to the front axle and 69% to the rear axle. In addition, AMG 4MATIC all-wheel drive increases driving safety and traction on wet or wintry road surfaces.

AMG Ride Control Sports Suspension
The AMG sports suspension with independently developed AMG front and rear axle enables high cornering speeds and agile handling. All of the components are matched to provide high lateral acceleration, precise steering characteristics and a reduced body roll tendency.

AMG Sports Exhaust System
The sports exhaust system features an even sportier character and reinforces the emotional sound experience. The acoustics can be tailored to suit personal taste in conjunction with the DYNAMIC SELECT driving modes via the integrated exhaust flap.

Enthusing Exterior
The Mercedes-AMG C 43 4MATIC conveys a strong presence even at a standstill.The sporty, striking exterior is based on the AMG Line exterior and is augmented with specific features, creating an even sportier and more individual appearance.The steep diamond radiator grille with chrome pins. With the louvre in black and chrome trim creates an emphatically expressive impression.AMG front apron with sporty, striking air intakes, diamond-pattern grilles and front splitter in silver chrome add to the appeal. The saloon features a 45.7 cm (18-inch) AMG 5-spoke light-alloy wheels painted in high-gloss black and with a high-sheen finish."BITURBO 4MATIC" lettering on the front wings is standard. The Mercedes-AMG C 43 4MATIC finalizes its sporty look at the rear end with the signature AMG twin-tailpipe design, giving a first taste of what to expect as soon as the engine starts. The model plates decorating the boot lid on its left and right manifest the Saloon’s racing origin.

Sporty Interior
The interior greets the driver with an authentic sports car atmosphere, created by the synergy of the multifunction sports steering wheel, sports seats in ARTICO man-made leather with enhanced lateral support and an AMG instrument cluster. The 43-
series typical red topstitching stresses the exclusivity of the AMG brand.3-spoke multifunction sports steering wheel in black nappa leather with red topstitching, flattened bottom section, heavily embossed in grip area, with DIRECT SELECT steering wheel shift paddles and steering wheel bezel in silver chrome. Red topstitching on the upper part of the dashboard, beltline, door centre panels and  
armrests in ARTICO man-made leather is a typical feature of the 43-series models. It features the AMG instrument cluster with 2 tubular dial instruments with 13.97 cm (5.5-inch) multifunction display, AMG main menu including RACE TIMER and 280 km/h scale with "chequered flag" design. It also features Designo red seat belts, coloured seat belts can be deselected if required. 

AMG Sport Seats
The sports seats in ARTICO man-made leather/DINAMICA microfiber with red contrast tops titching along with AMG-specific seat upholstery layout are implying typical AMG sportiness. More contouring and higher seat side bolsters at the front provide optimized lateral support and brace the passengers during dynamic cornering. The car is also equipped with designo seats belts in red adding to the overall sporty appeal. 

Comfort and Convenience

User-friendly navigation, precise map data and excellent route guidance – the Garmin® MAP PILOT brings all the familiar benefits of a Garmin® navigation system to the Audio 20 CD. It is all done by simply inserting an SD card with navigation software and map data sets.

Safety and Driving Assistance

Parking Assist PARKTRONIC including Reversing Camera
·         Active Parking Assist with PARKTRONIC and reversing camera     
·         Reduced strain on driver by helping to find a parking space
·         Convenient entering and leaving of parking spaces thanks to active steering and brake actuation
·         Parking possible also in small parking spaces and in several manoeuvres

LED Intelligent Light System
For the best possible visibility on country roads and motorways, when cornering and on bends, the LED Intelligent Light System automatically adapts to the lighting and

driving conditions. In addition to the striking look, LED technology features greater luminosity while producing less glare. 

PRE-SAFE® System:
·         The system is able to recognise critical driving situations as they develop, and initiate preventive occupant protection measures if an accident threatens. These include e.g. reversible belt tensioning or automatic closing of open side windows
·         ESP®, ABS, BAS
·         High structural safety of the body-shell, 7 airbags and other restraint systems provide the best possible protection
·         Assistance systems such as ATTENTION ASSIST warn the driver, when it detects typical signs of drowsiness in his/her steering behavior.
·         Other systems like tyre pressure monitoring system continuously monitors the inflation pressure of all four tyres
·         These have ensured that the car has a 5 star rating from EURO NCAP

About Mercedes-Benz India:
Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and boasts of more than 130 years of cutting edge innovation in the luxury automobile industry globally. Set up in 2009, Mercedes-Benz India’s world class production facility is spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises. The production facility now carries an investment of INR 1000+ crores and has the largest installed production capacity for any luxury car maker in India.

Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 500, S-Class, E-Class, C-Class, CLA luxury sedans and the GLA, GLE and the GLS luxury SUVs. The CKD GLC is the 9th product added to Mercedes-Benz’s local production portfolio. Completely Built imported cars portfolio includes the A-Class, B-Class, CLS, E-Class Cabriolet, S-Class Coupé, GLC and the S 600 Guard a range of other Guard vehicles etc. The product portfolio also comprises the iconic off-roader Mercedes-AMG G 63 as well as a wide range of other Mercedes-AMG performance cars like the AMG CLA 45, AMG C 63 S, AMG S 63 Coupe, AMG GL 63, AMG S 63, AMG GLA 45, GLE 450 AMG Coupe, AMG GT S sports car and the AMG SLC 43. Given Mercedes-Benz’s continuous success in India across myriad spectrum of sales, network, operations, services, finance, etc. 2016 will be the cornerstone to inculcate the spirit of winning despite emerging market challenges.

‘Winning with Mercedes-Benz’ philosophy is also derived from the unrivalled success created by the Mercedes-AMG Petronas F1 team in the highly competitive Formula 1 in the past years. In 2016, Mercedes-Benz will initiate a range of innovative customer oriented initiatives which are ‘winning’ in nature and will further underline the brand’s strong customer centric approach. In 2016, Mercedes-Benz began its ‘winning’ motto with the launch of the fascinating GLE 450 AMG Coupe, as the first product of the year. This was followed up with the introduction of the Mercedes-Maybach S600 Guard which is the costliest product from Mercedes-Benz India fleet, yet. Mercedes-Benz also introduced the S400 flagship sedan and also the luxurious SUV GLS 350 d. The quintessential SUV that strengthens the SUV portfolio of Mercedes-Benz is the GLC and this was launched in June. The sixth launch of the year, AMG SLC 43 got launched in India nearly after four months of its international debut with the 43 nomenclature for the first time in India.

The seventh launch is the petrol variant of the highest selling SUV, GLE 400 4MATIC. The versatile GLS 400 4MATIC with a petrol variant becomes the eighth launch of the year. The GLA 220 d 4MATIC ‘Activity Edition’ with 4MATIC four-wheel drivetrain becomes the 9th launch for 2016.

The open top luxury motoring has been redefined by two fascinating products without a predecessor in India, these are C-Class Cabriolet and the S-Class Cabriolet, the 10th and the 11th launches respectively. The 12th launch of the year is the new CLA that has revamped the luxury compact sedan segment. The last launch of the year is the pacey AMG C 43 4MATIC.
Underlining the service excellence achieved in India, the company has also been ranked number one in the prestigious J.D. Power Customer Service Index 2015, among all the luxury brands for the second year in a row. Mercedes-Benz India also registered a historic 32% year-on-year growth by selling 13502 units in the Jan–December 2015 period and became the No. 1 luxury car brand in terms of sales volumes. Mercedes-Benz scripted historic sales for the 2015-16 Fiscal Year, selling 13,558 units between April 2015 and March 2016. The company has maintained steady sales growth by selling 9,924 units during January-September period. The brand has won as many as 30 prestigious automotive awards conferred by different media houses across India, the highest won by any luxury automotive brand in India this year.

Mercedes-Benz launched one-of-its kind, innovative service programme, ‘My Mercedes-My Service’. With the launch of this programme, Mercedes-Benz aims to completely redefine the after-sales experience by digitizing service process and create an unparalleled benchmark in the luxury car service do-main. ‘My Mercedes-My Service’ programme comprises industry first initiatives like ‘Digital Service Drive’, ‘Premier Express Service’ and innovative ‘Service Products’.