Misprint by Masaba for FabAlley’ –
THE FIRST LOOK
FabAlley’s Designer Collaboration with Masaba
Bengaluru, 14th December,2016: Taking the fashion quotient a notch higher this season, Indian high street fashion brand FabAlley, is bringing their A-list collection to your doorstep through their collaboration with celebrity designer – Masaba Gupta.
If the first thing that comes to our mind when you think of designer wear is ‘expensive’, then this collection is sure going to surprise with its pricing. The collection imbues the best of Masaba’s creativity and FabAlley’s easy chic silhouettes with a super affordable price tag.
Speaking on her new collection, celebrity designer Masaba said,“The line has a wide variety of styles that cater to people of different aesthetics and tastes. The line comprises of easy to wear, chic silhouettes from crop tops to shirts, skater skirts to maxi dresses, wrap dresses and jumpsuits. The prints have been inspired from everyday objects, which have been portrayed in a monochromatic palette with bursts of color. Vintage motifs like gramophone mixed with nautical lines, brush strokes, angular shapes and florals, are major inspirations behind the collection. This collection is live with FabAlley and aims to reach out to a younger, edgier and experimental audience.”
FabAlley’s young and bold co-founders, Tanvi Malik and Shivani Poddar said, “Bold and cutting-edge fashion is FabAlley's byline, and we are always looking to push the envelope when it comes to our products. We have been exploring a potential collaboration with a leading Indian designer who relates with FabAlley's design philosophy for a while now, and in Masaba we found a perfect partner.”
“Her dramatic prints, vintage-inspired motifs and contemporary appeal are recognized and lauded by our customers, urban 20-something women across India, making her an ideal designer to collaborate with. Our co-created collection, Misprint, brings Masaba's unique vision to the high street in a never-seen-before avatar.” they further added.
The collection is out just in time for the party season and the cherry on the top are the extremely affordable prices, Misprint by Masaba for FabAlley is priced between Rs.1200 – Rs.2500!
About FabAlley:
FabAlley is a rapid fashion brand started by Shivani Poddar and Tanvi Malik in 2012.
Within no time the brand has evolved into a fashion leader of its generation across India. FabAlley’s collection combines cutting-edge design with an affordable price tag to bring their customers the latest in global fashion.
FabAlley's assortment is their USP, with more than 3000 SKUs, all designed in-house, in Apparel and Accessories categories.
For more information, please visit www.faballey.com