VLCC celebrates 15 years of Anti-Obesity day with ‘Standup India’ campaign to battle obesity

VLCC celebrates 15 years of Anti-Obesity day with ‘Standup India’ campaign to battle obesity

Bangalore, 30th  November, 2016
: Leading wellness and beauty brand VLCC Health Care Ltd is celebrating 15 years of its Anti-Obesity day with the ‘Standup India’ campaign – a public awareness initiative that encourages people to be more active in their daily lives through the simple act of standing up.

VLCC celebrates 15 years of Anti-Obesity day with ‘Standup India’ campaign to battle obesity

VLCC’s month-long drive through November 2016 focuses on promoting healthy lifestyle habits. The Standup India campaign initiatives include health camps, mass counselling sessions and talk-shows with health experts.

Obesity is a growing problem in India. Rapid urbanization, physical inactivity and access to fast food have contributed significantly to increased cases of obesity. A high body mass index leads to other serious metabolic disorders including diabetes, hypertension, cardiovascular disease and even some types of cancers. 

Speaking on the occasion, VLCC Founder, Mrs. Vandana Luthra said, “Obesity is a lifestyle-related disease and is associated with many health problems, including blood pressure, diabetes, and cardiovascular ailments. At VLCC, we understand that physical activity and eating right can help a person reduce excess body weight. Therefore, we have focused our efforts through constant research and study, to understand the underlying factors that cause obesity, its impact on an individual’s health and then recommend the best solution as part of preventive healthcare. This campaign is another step in VLCC’s ongoing efforts to make people aware of a healthier lifestyle and ensure a better quality of life. ”

Today, nearly 30% of the world’s population is either obese or overweight. India ranks third in the global hazard list of top 10 countries with highest number of obese people. Experts say the prevalence of obesity is greater in urban areas, and women are more affected than men. Not just that, obesity among children and adolescents too is rising rapidly. Due to the increased risk of morbidity and mortality, obesity is now being recognized as a disease in its own right in India.

VLCC’s Anti-Obesity campaign has evolved into a larger movement, which has gained momentum as a public health campaign. The brand has also established Orange Pledge, where people can enroll for their commitment to the cause. The “Orange Dot” is an icon representing the brand’s ongoing fight against obesity. Taking the Orange Pledge (www.orangepledge.com) means one agrees to fight obesity and lead a healthier life.

Log on to www.orangepledge.com to take the orange pledge to fight obesity today. 

About VLCC


Founded by Mrs. Vandana Luthra as a beauty and slimming services center in 1989, VLCC Health Care Limited was incorporated in 1996. It is recognized in India and abroad for its comprehensive portfolio of beauty and wellness products and services that enable it to enjoy consumer trust.
In terms of the scale and breadth of operations, VLCC is one of the largest companies in the beauty and wellness services industry. Its operations are spread out across India and 13 countries in South Asia, South East Asia, the GCC Region and East Africa. This includes Sri Lanka, Bangladesh, Nepal, Malaysia, Singapore, Thailand, UAE, Oman, Bahrain, Qatar, Kuwait and Kenya. The company also operates VLCC Institutes of Beauty & Nutrition that have grown to become India’s largest chain of vocational education academies in the beauty and nutrition training segment, training nearly 10,000 students annually and offering courses in multiple disciplines.

VLCC also manufactures, at GMP-certified plants owned by its subsidiaries in India and Singapore, a range of skin-care, hair-care and body-care products that the company markets in India, the GCC region and other countries, including branded skin care, hair care, and body care products as well as a range of functional/fortified foods. A product portfolio of premium skin-care lines under the BelleWave™, SkinMTX™ and Enavose™ brands of its Singapore-based subsidiary, GVIG, is also distributed by third-party distributors across South East Asia. GVIG also has a bulk manufacturing and formulation development agreement for its personal care products with a Swiss firm. VLCC has over 4,000 employees, including professionals such as doctors, nutritionists, physiotherapists and cosmetologists.