enters into an exclusive tie-up with BlackBerry Mobiles

Becomes the only authorized online platform to sell BlackBerry mobile phones in India

New Delhi, November 24, 2016: - OnlyMobiles, an omni-channel online platform that sells pocket gadgets like Mobile Phones, Tablets & Accessories, announces its exclusive alliance with BlackBerry. With this partnership, becomes the authorized seller for the latter’s mobile handsets in India. Adding to the delight of its customers, BlackBerry, a global leader in wireless telecommunications software and mobile hardware, has revamped its entire portfolio and has now introduced a whole new range of android mobiles with its signature BlackBerry charm. enters into an exclusive tie-up with BlackBerry Mobiles

Expressing his delight and talking about the scope of the brand in India, Mr Sanejeev Bhatia, Co- Founder, said, “With mobile gadgets being at the center of our business, this tie up adds to the vision and values of our company. With BlackBerry’s recently launched devices DTEK50 & DTEK60, in India, there is a lot of buzz among Indian customers.”
He further added, “We are getting great response from customers & we are happy that we are able to connect with die-hard fans of Blackberry brand. Now, customers can buy newly launched Blackberry mobiles and accessories, without worrying about warranty.” 

The DTEK50 priced at Rs 21,900, features 5.2-inch full-HD display, 3GB of RAM, 13MP rear camera and an 8MP front camera with LED flash. The device has 2TB of expandable memory and houses 2,610mAh battery. Likewise, the DTEK60 valued at Rs 46,990, features 5.5-inch quad-HD display, 4GB RAM, 21MP rest camera and an 8MP front camera. The device houses 3,000mAh battery and also packs a fingerprint sensor.

About Optiemus:
Optiemus, a Delhi-based telecom enterprise, assigned to distribute and promote BlackBerry’s handsets in India, the company will supply products to both online and offline platforms. While there are multiple offline players who will be dealing in BlackBerry’s latest mobiles phones in India, will be their exclusive online sellers in the country.

Founded in early 2016, based out of Surat, Gujarat, OnlyMobile is an online and offline omni-channel, selling pocket gadgets such like Mobile Phones, Wearables, Tablets & Accessories. The company currently have a PAN India reach across 17,000 plus pin codes in India, which is contributing to almost 80% of their mobile business. They also have 96 brick and mortar offline retail outlets across the country.

OnlyMobiles key differentiators that sets it apart from their contemporaries in the ecommerce space include non-predatory pricing policies, wide reach via a network of ware houses and call centres, genuine and company authenticated products and a unique 30-day price protection policy for consumers. The ecommerce venture sources all its products directly from the major brands and retails the same to consumers at affordable price points.

The inspiration behind OnlyMobile was that – frequent fluctuations in gadget prices was a huge area of concern for consumers and this is the space where the online retailer chose to intervene. The company realized quite early that customer loyalty is very much difficult to achieve especially in Mobile Phones retailing business where there is not much value addition from the retailer side. A price consistency and stability in this increasingly volatile marketplace will go a long way in retaining existing customers and attracting new ones.

OnlyMobile aims to become the most favored destination for gadgets purchase having an OmniChannel presence. The company is presently targeting to foray into 300 towns in India and have also tied up with logistics partner Delhivery to set up warehouses across India. After setting up a facility in Chennai in the coming months, it will look at setting up two more ware houses by March 2017.