Bangalore 23rd November, 2016: AirAsia India is pleased to announce the beginning of its long-term association with Contract India. Following a pitch process, Contract India has earned the mandate for AirAsia’s brand communication programme. Chiefly responsible for the verdict was the insightful strategy and inspiring creative approach as well as the passion demonstrated by Contract India while approaching the relationship.
Speaking of the partnership, Amar Abrol, CEO, AirAsia India said, “We are today at an important phase of AirAsia’s growth journey in India. While opportunities are manifold, competition is stiff and thus the need for compelling creativity. To complement the vision that we have set for ourselves to be a dominant player in the scenario, Contract has been selected for their demonstration of commitment and quality in this very exciting stage of our development. We look forward to a great ride together.”
Rana Barua, CEO of Contract Advertising said, ‘We are indeed proud to partner a global leader in their quest to enthrall India. As true pioneers their track record is a source of inspiration to us. We are passionate and determined to partner them with powerful creativity to aid success. The finest minds of Contract will work in tandem to deliver winning solutions in this competitive industry.’
AirAsia India currently flies to 11 destinations with its two hubs in Bengaluru & New Delhi covering Chandigarh, Jaipur, Guwahati, Imphal, Pune, Goa, Vizag, Kochi and Hyderabad. Keep updated with AirAsia’s latest promotions and activities via Twitter (twitter.com/AirAsiaIndia) and Facebook (facebook.com/AirAsiaIndia).
About AirAsia India
AirAsia (India) Ltd is a joint venture between Tata Sons Limited & AirAsia, with AirAsia Investment Limited holding 49%, Tata Sons Limited holding 49% and Mr. S. Ramadorai (Chairman) and Mr. R. Venkataramanan, two Directors of the Company in their individual capacity holding 0.5% and 1.5% shareholding respectively in the airline.
AirAsia submitted an application to the Foreign Investment Promotion Board (FIPB) of India in February 2013 and received a formal approval in April 2013, followed by the No Objection Certificate (NOC) in September 2013 & Air Operating Permit (AOP) in May, 2014. AirAsia India commenced operations on 12th June 2014 and currently flies to Bengaluru, Kochi, Goa, Jaipur, Chandigarh, Pune, New Delhi, Guwahati, Imphal, Vizag and Hyderabad with a fleet of 8 A320 aircraft. Amar Abrol is the CEO of AirAsia India.
About Contract Advertising
Contract, a member of the JWT/WPP network (NASDAQ:WPPGY), is an integrated and independent communications company that specializes in four practices viz. Advertising, Consulting, Design and Digital. The latter are driven through the three specialist verticals – Core Consulting, Design Sutra &iContract. It operates through three offices in Mumbai, Delhi and Bangalore with 300 plus people. Contract creates brand conversations for some of India’s most admired and iconic brands including brands such as Asian Paints, Acer, Abbott Healthcare, Amazon, Aviva Life Insurance , Ace2three.com, Bluestone.com, Central Park, , Dabur, Domino’s Pizza, Dettol, Durex, Edelweiss, Fortune India Magazine, Garnier, Google India, HSBC, HSIL Moonbow, Hindustan Unilever (Pureit, Kissan), ITC, JK Tyre, Kraft-Cadbury (Mondelez), Kelvinator, Kenstar, Kindle, Lyzol, Lupin, LiyaAgarbathies, Matrix, Muthoot Group, NIIT, Orient Electric, OneAssist, Revlon, Radius Developers , Sansui, Shoppers Stop, Shell, Sugar Free, Scholl, Ten Sports, Tata Teleservices, Tata Docomo, Truly Madly, Truecaller, Tachhi.com, USL, UTI Mutual Fund, Wills lifestyle, YouTube ,YouTube Creators and YU Televentures amongst others.