Myntra brings LOVE MOSCHINO to give fashionistas a makeover!

Introduces a range of bags from the Italian luxury fashion house, exclusively online on its platform

Bengaluru, September 21, 2016: Myntra announces its latest brand association with LOVE MOSCHINO, making way for the high-fashion label to reach the doorsteps of consumers in India. 
Myntra houses a variety of handbags, backpacks, sling-bags, clutches and wallets from LOVE MOSCHINO. Merging pop culture with high fashion, the collection comprises a range of quilted bags and iconic patchwork tote to geometric cut and studded box clutch. The hot off the press collection is priced between Rs. 7999 and Rs. 24,999. Shoppers on Myntra can choose from among shades of red, black, ivory and beige.

Myntra brings LOVE MOSCHINO to give fashionistas a makeover!

Founded in 1983 by Italian designer Franco Moschino, brand MOSCHINO is acclaimed internationally for their innovative and colorful designs that challenge contemporary conventions in fashion.  LOVE MOSCHINO is the brand’s younger counterpart. 

Myntra brings LOVE MOSCHINO to give fashionistas a makeover!

Myntra’s CMO & Head, International Brands Business, GunjanSoni, said, “We are excited to further boost our fashion and style profile by partnering with Love Moschino. Our association with contemporary brands is a testament to our focus of providing consumers with an exceptional brand experience.”

LOVE MOSCHINO is available online on Myntra. With the addition of LOVE MOSCHINO, Myntra now has a very strong portfolio of international brands. The fashion major houses over 30+ top global brands making it the go-to destination for all fashion needs of individuals.

About Myntra:
Myntra is India's leading platform for fashion brands and pioneer in m-commerce play. Myntra has partnered with over 2000 leading fashion and lifestyle brands in the country such as Nike, adidas, Puma, Levis, Wrangler, Arrow, Jealous 21, Diesel, CAT, Harley Davidson, Ferrari, Timberland, US Polo, FabIndia, Biba and many more to offer a wide range in latest branded fashion and lifestyle wear. Myntra services over 19,000 pin codes across the country. With the largest in-season product catalogue, 100% authentic products, Cash on Delivery and 30-day Exchange/Return policy, Myntra is today the preferred shopping destination in India.

About Love Moschino

First shown in 1987 with the label “Moschino Jeans”, Love Moschino line reflects the stylistic philosophy and the iconic motifs that have always characterized the Maison. 

The Fall/Winter 2008-2009 pre-collections for women and men have marked the future evolution of the brand, whose name has changed into Love Moschino. The transformation of the name underlines that the total look is now not only focused on the denim theme, but also on other different clothes and accessory categories. 

The word LOVE and its values – empathy, sharing and emotions – together with the strong desire to communicate ironic and positive messages, inspired the new name of the label. The line reflects the trend to have a casual style, a contemporary cool attitude, which is an expression of the passion for fashion as an original and creative dimension, exemplified by bright colors and appealing pop and cartoon graphics. 

Different lines of accessories complete the Love Moschino ready-to-wear collections. Bags, shoes, charms, eyewear, watches and small leather goods have become must-have items and details of style in the wardrobe of both men and women. 

In March 2014, the label debuted in the retail area with the opening of its first flagship store in Milan, at Corso Venezia. The opening represents an accomplishment and a starting point and it also expresses a particular meaning with the introduction of the new symbol that combines and superimposes the M monogram of Moschino with the heart shape, an ever-present iconographic motif of the brand