Celebrate Onam Gifting with Maharaja Whiteline

Celebrate Onam Gifting with Maharaja Whiteline

- Maharaja Whiteline grows and expands the Brand presence in Southern Markets- 

The  latest launch Easy lock mixer grinder range to be an ideal product for the Southern market

India 06 September, 2016 Maharaja Whiteline, a brand of Groupe SEB India (P) Ltd.-  the country’s leading consumer durable brand is all set to celebrate the homecoming of the legendary Emperor Mahabali.  To foster unrestrained vibrancy and add up to the Onam celebration, the brand has come up with a special range of home and kitchen appliances, which are perfect  gifting options for your loved ones as well as one self.

The variants for the festive range include Easy Lock Mixer Grinders, Pristine Steam Iron, Superio Dlx Wet Grinder, Cool touch Multi cooker and Clemio Instant Water Heater. Price range starts from Rs. 1500.

Easy Lock Mixer Grinder range is the latest launch and is very relevant for the southern market as its 750 power watt capacity helps in grinding the hardest food ingredients in minutes including coconut and other nuts.

The southern region of the country is becoming a significant contributor to the brand’s growth witnessing a cumulative growth of around 250%   in sales revenue; the distribution base has also showcased an increment of 200%. Kerela is amongst the maximum growth yielding centers for the brand. In line with the strategy for further strengthening brand’s position in the southern states, it has recently opened 3 new branch offices in Andhra Pradesh, Tamil Nadu and Karnataka respectively.

After launching 60 plus new products in 2015, the brand has a plan to launch 50 new products by end of 2016. Maharaja Whiteline has proven to be one of the most innovative companies in small domestic appliances category. According to the brand trust report 2016, Maharaja Whiteline has been ranked amongst the most trusted consumer durable brand and in fact, it ranks as 2nd most trusted brand in the category of Kitchen Appliances.

A look into the festive gifting range:

Easylock King Mixer Grinder: The star product by Maharaja Whiteline, Easy Lock King, is available in premium Black and Silver colour scheme. The uniqueness of this mixer-grinder lies in its audible and visible locking system that does not allow the mixer to start until the jar is correctly locked on the main unit with the motor. Its 750 watt motor helps to grind the hardest food items including coconut and turmeric etc. It comes with 4 jar attachments for liquidizing, dry & wet grinding, chutney grinding and a blending jar with fruit filter; to extract juices or make purees etc. Its product warranty of 2 years and 5 years motor warranty complements the promise of durability.

Pristine Steam Iron: Make your loved one’s daily chore of ironing, a smooth and easy task by gifting them the new steam iron from Maharaja Whiteline which comes with a power rating of 1200 watts. Its big 150ml water tank is sufficient enough to steam iron a stack of clothes with different fabrics, to provide perfect results. It comes with a warranty of 2 years.

Superio Dlx Wet Grinder: With an attractive design and beautiful red color, Superio DLX Wet Grinder is made to deliver best in the class performance with its powerful 150 watt motor and a smart display for convenient usage. With attractive attachments like coconut scrapper and Atta kneader, it is a must have for every household. Its steel drum with a capacity of 2 litres is perfect for wet grinding.

Cooltouch  Multicooker: The beautiful non-stick Handi design of Cooltouch Multicooker, makes mixing food extremely easy.  This highly convenient and versatile product, can cook not only rice but also other sumptuous delicacies like as kheer, noodles, soup, poha, cakes, pulaos, biryanis etc. Its unique glass lid, adds to its stylish looks. The exclusive double wall design, gives maximum convenience and safety making it an ideal gifting option.

Clemio Instant Water Heaters: With the approaching winters, Clemio Instant water heater, with its 5 star BEE rating will be a fantastic addition to your home, saving time and money. While buying electrical products, durability comes first in every consumer’s mind. Fulfilling this requirement, Clemio Instant water heater comes with a superior tank body promising durability to serve you for years, with a 5 year tank and 2 year product warranty.

With great zeal and devotion Maharaja Whiteline brings to you a range of products which comes with a complete assurance of an incredible user experience, modern looks and excellent international quality, wishing you health and prosperity this Onam.

About Groupe SEB India: It is market leader in mixer grinder, juicer mixer grinder, air cooler and room heater categories.  Groupe SEB India is present across India with over 22 Branch offices, 500 Distributors and 40,000 Dealers.  The company has its Headquarter in Delhi and in-house manufacturing facility in Baddi (Himachal Pradesh) which is spread over sprawling area of more than 10 acres. Maharaja Whiteline offers products under three categories including -Kitchen Appliances, Home Comfort and Garment care.