Airtel’s innovative Pre-paid data pack removes the ‘validity barrier’ and enables customers to stay data connected through the month at very affordable rates
Aimed at first time and occasional mobile data users; will help get more customers online
Chandigarh, September 12, 2016: Bharti Airtel (“Airtel”), India’s largest telecommunications services provider, today announced the launch of ‘Maheene Bhar ka Internet’ prepaid data pack at just Rs. 29*. The new pack with 30 days validity, is an affordable option for customers to stay online through the month without having to worry about pack validity. This pack is aimed at first time and occasional data users, who have basic data requirement such as internet browsing and social media/IM.
Commenting on the newly launched offer, Ajai Puri, Director – Operations (India & South Asia), Bharti Airtel said, “Millions of Indians get online over their mobile phones through small denomination data packs that have limited validity. Our research has shown that these customers are looking for an affordable entry level product that allows them to stay online longer and not worry about pack validity. ‘Mahine Bhar Ka Internet’ is a proposition that enables customers to overcome the ‘validity barrier’ and for less than Re 1 per day stay online through the month. This product will be particularly relevant in the rural and semi-urban markets and help in improving data penetration.”
Airtel offers affordable prepaid data packs at multiple price points and validity, giving customers the flexibility to choose packs that suit their respective needs.
* Pack benefit is of 75 MB 2G/3G/4G data.
About Bharti Airtel
Bharti Airtel Limited is a leading global telecommunications company with operations in 18 countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks amongst the top 3 mobile service providers globally in terms of subscribers. In India, the company's product offerings include 2G, 3G and 4G wireless services, mobile commerce, fixed line services, high speed DSL broadband, IPTV, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G and 4G wireless services and mobile commerce. Bharti Airtel had over 359 million customers across its operations at the end of July 2016. To know more please visit, www.airtel..com